Favored

Favored is a fast-growing video/social commerce company that partners with platforms, brands, and creators to boost engagement, build communities, and drive sales through shoppable video across multiple platforms. As a leading TikTok Shop Partner – recently named 2026 TikTok Shop Partner of the Year – we collaborate with a diverse range of clients ranging from global giants to cutting-edge small businesses. We are a blend of collaborative creative minds, tech enthusiasts, and business professionals who thrive on creating impactful content and products that power ecommerce success for our clients.

About the Role

Favored is looking for a Director of Partnerships, Social Commerce to own a portfolio of client relationships and lead the strategic direction of our social commerce practice. This is a senior, revenue-owning role, reporting directly to our COO. You will be the person clients call when they want to know where social commerce is headed — and the person TikTok Shop execs calls when they're looking for a partner to test something new. You're not advising from the sidelines; you're running the accounts, driving the GMV, and closing the loop when something isn't working. You'll work closely with our COO, client leads, and platform partner teams — bringing your sharp strategic judgment, real ownership, and the confidence to make the call.

What You’ll Do

• Reporting directly to the COO, you will own a dedicated portfolio of clients — you're the senior strategic lead on these accounts, start to finish, not one layer removed from the work.
• Drive GMV growth on your accounts, and own the number when it's up or down.
• You will be your clients’ senior-most point of contact with TikTok Shop and other platform partners — pushing for beta access, shaping growth plans, and turning platform roadmaps into moves your clients can make before anyone else does.
• Develop cutting edge TikTok Shop and affiliate strategies for your clients, and turn them into playbooks to educate and guide the full team.
• Lead your own QBRs and performance conversations — the good news and the hard news.
• Spot the next opportunity inside your portfolio before the client asks, and bring it to the team with a plan attached.

Qualifications

• 6+ years running social/creator commerce, affiliate marketing, or platform partnerships, with real TikTok Shop chops — you've been in the account, not just briefed on it.
• You've owned client relationships at the senior level. You're the person in the room, not the person who prepped the person in the room.
• You can point to GMV or revenue numbers you personally moved — not the team's number, yours.
• You've built platform relationships that turned into real advantages for a client — JBPs, beta access, an exec on speed dial.
• Hard conversations don't get delegated on your watch. You have them.
• You're as comfortable in a client's boardroom as you are on a call with a platform partner's leadership team.
• You have a strong, specific take on where social commerce is going — and the scars from running real budgets to back it up.
• You fit our collaborative, empathetic, apolitical culture.
• Must be local to either New York City or Los Angeles.

Not required, but a plus

• Experience managing a team.
• Chops beyond TikTok Shop — Shop My, Rakuten, Instagram, Amazon, wherever social commerce shows up next.
• Beauty or CPG client experience.

This position is full time with benefits and stock option eligibility, reporting directly to the COO. It is primarily in-office with hybrid flexibility.

Join us at Favored and be a part of a team that's shaping the future of creator video commerce!

The pay range for this role is:

$125K - $150K USD per year (Los Angeles & New York)