Expertise

About Us

Starting in 2016, Expertise has built a platform that services over 6 million annual visitors and connects them with local professionals. To date, we’ve worked with over 500,000 providers in more than 200 different industries. Our biggest differentiator is our research process, we’ are confident that if they say the provider is one of the best, they absolutely are.

Mission

We’re passionate about helping customers find the absolute best local service professionals for their needs, saving them time, money, and potential headaches. We stand behind every recommendation (roofers, dentists, photographers, attorneys—you name it!) and celebrate every happy customer.

We also live to help businesses thrive, lifting the burden of marketing by connecting quality service providers with interested customers. We dive deep into figuring out what makes each provider the best at what they do. It’s working; we’ve been able to generate more than $200 million in revenue for the local businesses featured on our site and using our services.

About This Role

As a Media Buyer, you will be responsible for planning, negotiating, and purchasing advertising space or time across various media channels such as Google AdWords, Bing Ads, Social Ads, Affiliate Marketing etc. to reach the target audience and achieve marketing objectives for Expertise.com’s clients. You will collaborate with internal teams, clients, and media vendors to ensure successful campaign implementation. Specifically:

1. Media Planning: Conduct research to identify target audiences and determine the most effective digital media channels for reaching them. Develop media plans that align with client goals and budgets.
2. Negotiation and Purchasing: Negotiate with digital media vendors to secure favorable advertising rates and placements. Purchase advertising across various media platforms, including Google AdWords, Bing Ads, Social Ads, Affiliate Marketing etc.
3. Budget Management: Manage advertising budgets to ensure efficient and cost-effective use of resources. Monitor and track spending, making adjustments as necessary to optimize campaign performance.
4. Campaign Optimization: Monitor the performance of advertising campaigns in real time and make adjustments to optimize reach and engagement. Test and experiment with different media channels and strategies to improve campaign outcomes.
5. Research and Analysis: Stay informed about industry trends, audience behavior, and emerging media channels. Analyze campaign performance data to assess effectiveness and make data-driven recommendations for future campaigns.
6. Collaboration: Work closely with internal teams, such as marketing, creative, and account management, to develop cohesive and integrated advertising campaigns. Communicate with clients to understand their goals and objectives, providing regular updates on campaign progress.

You Must Have 

• Analytical and data-driven mindset. A whiz with Excel and other data analysis tools.
• Proven experience (not an internship) as a media buyer or in a related role 
• Google and Bing Ads certified
• Strong negotiation and communication skills
• Knowledge of media planning tools and software
• Ability to work under pressure and meet tight deadlines
• Familiarity with advertising regulations and compliance

Huge Plus if You Also Have

• Meta Certification
• Legal industry experience
• Familiarity with Salesforce

Compensation: Salary for this role ranges between $90,000 - $120,000 annually.

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