Drain Iv

The Marketing Content Specialist works collaboratively with cross-functional teams, including sales, marketing and product development, to create marketing content to drive product adoption.

Key Responsibilities

· Campaign Development & Execution: Responsible for creative development to support marketing campaigns across various channels such as digital, print, events, and social media.

· Social Media Management: Create, schedule and publish daily content across platforms (Instagram, Facebook, LinkedIn). Monitor engagement and help grow our online community.

· Product Promotion: Develop and update promotional materials (brochures, product sheets, presentations) that accurately convey the features and benefits of DRAIN IV products.

· Content Creation & Management:

o Write, edit, and proofread engaging content for websites, blogs, newsletters, and social media platforms

o Ensure all content adheres to brand guidelines and supports SEO objectives.

o Manage social media calendar and update marketing calendar regularly

o Create email marketing campaign templates

o Create and maintain a library of all digital marketing content including product images, social posts, brand guidelines, PowerPoint presentations, eblast campaigns, counter day posts, spiff flyers and others

o Manage updates needed on the website with new products, key words, promotions and quarterly review of content

· Event Coordination: Organize and manage trade show schedule, industry conferences, webinars, and customer appreciation events. Handle logistics, booth setup, promotional giveaways, and post-event follow-ups.

Additional Responsibilities

· Basic Analytics: Assist with organizing monthly data from Google Analytics and social media insights to help us see what's working and what isn't.

Required Skills & Qualifications:

· Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

· Experience: 4+ years of experience in marketing content creation, preferably within HVAC, manufacturing, or similar industry.

· Technical Proficiency: Experience with marketing software (CRM, CMS, email platforms, analytics tools) is required. Experience with Canva, Photoshop and/or Adobe Suite are required.

· Communication Skills: Outstanding written and verbal communication skills. Ability to tailor messaging for technical and non-technical audiences.

· Organizational Skills: Exceptional project management and organizational skills with the ability to multi-task and meet deadlines.

· Creative Thinking: Demonstrated capacity to generate new ideas and approaches for marketing campaigns.

· Attention to Detail: High level of accuracy in preparing marketing materials, reports, and digital content.

· Team Player: Strong interpersonal skills and the ability to work collaboratively within a team environment.

· Adaptability: Willingness to learn about evolving technologies and adjust strategies based on market shifts and company direction.

*Position is 30-35 hours per week, M-F, with set business hours. (ET)