Crossroads Eldercare Options

About Crossroads Eldercare Options 
For the last 14 years, Crossroads Eldercare Options has been guiding seniors and their families through one of life’s most important decisions – navigating care options with clarity, compassion, and expertise. We help families explore senior living communities, in-home care, and a variety of trusted community resources. 

The Role 
As an Eldercare Advisor, you will serve as a trusted guide for families facing complex care decisions. Your role combines compassionate counseling with in-depth industry knowledge to help families make informed choices that fit their loved one’s needs, budget, and lifestyle. 
This is a hybrid role – you’ll typically be in our Grand Rapids office only a few days each month. The rest of your time will be spent working from home or out in the community meeting with families, touring senior living communities, and building relationships with referral partners. 

Key Responsibilities 

Client Guidance & Support 

• Listen to and understand each family’s unique situation and needs. 
• Explain available care options, including senior living communities, in-home care, and local resources. 
• Guide families through decision-making process with empathy, clarity, and professionalism. 

Market & Community Knowledge 

• Regularly tour and evaluate senior living communities to maintain up-to-date knowledge of: 
  • Pricing, location, and availability 
  • Care levels and licensure 
  • Ownership and staff changes 
  • Social enrichment programs and amenities
• Maintain awareness of changes in local eldercare services and community resources. 

Networking & Lead Development 

• Build relationships with referral sources, including hospitals, physician offices, rehab facilities, physical therapists, psychiatric clinics, senior centers, wealth managers, real estate professionals, and community organizations. 
• Attend community events to represent Crossroads and connect with potential clients. 
• Identify speaking engagement opportunities and bring them to leadership for execution. 

Qualifications 

Preferred Experience 

• Background in sales, client services, or geriatric care. 
• Experience in healthcare, senior living, or related fields. 

What We’re Looking For 

• Driven, self-motivated, and able to manage multiple priorities. 
• Exceptional listening and communication skills. 
• High emotional intelligence and empathy. 
• Strong problem-solving abilities in a fast-paced environment. 
• Collaborative team player who thrives on helping others. 

Not Required, but Valued 

• Knowledge of local senior care resources. 
• Experience in relationship-based sales or advising roles. 

Compensation & Benefits 

• Base Salary + Commission
• Retirement Plan: 401(k) with company contribution. 
• Paid Time Off
• Hybrid Schedule: Office a few days per month, with most work done from home or in the field. 
• Supportive, mission-driven work culture with opportunities for growth. 

Why Join Us? 
This is more than a job – it’s a chance to make a life-changing difference for families in your community. You’ll join a team that values compassion, integrity, and expertise, with the flexibility to work where you’re most effective. 
Apply now and take the next step in your career helping families navigate one of life’s most important decisions. 

Flexible work from home options available.