Crawford Packaging

We are seeking a motivated and experienced Sales Representatives to join our team in Florida. This is a ground floor opportunity with a new location (Auburndale, FL), offering the chance to shape our regional operation and grow into a leadership role as the business expands. The role focuses on driving sales in the packaging and produce industries, building strong client relationships, expanding market share, and delivering tailored solutions. This is a remote position with collaboration across internal teams.

Location: South Florida

Job Type: Full-time, Permanent

Duties and Responsibilities

Key Responsibilities
Sales & Business Development

• Sales Prospecting: Identify and research potential customers through various channels, including online research, cold calling, attending industry events, and leveraging existing networks.
• Relationship Building: Develop and maintain strong relationships with existing and potential customers. Understand client needs, provide effective solutions, and act as a trusted advisor.
• Sales Presentations: Create and deliver customized product or service presentations, highlighting features, benefits, and value propositions tailored to specific customer needs and pain points. Participate in key industry events (e.g., IFPA & CPMA).
• Negotiation and Closing: Drive the sales process from initial contact to closing deals. Negotiate terms, pricing, and contracts to ensure mutually beneficial outcomes.
• Sales Pipeline Management: Maintain and update the sales pipeline by tracking leads, opportunities, and activities. Use Crawford systems or other sales tools to organize and prioritize tasks, follow-ups, and interactions.
• Market Research & Competitor Analysis: Stay current with industry trends, market conditions, and competitor activity. Leverage insights to identify new opportunities and develop strategies that differentiate Crawford Packaging.
• Sales Reporting: Prepare and present regular sales reports, including forecasts, activity tracking, and pipeline updates. Provide management with insights into sales performance, trends, and challenges.
• Other duties as assigned by Manager
• Support regional market strategies and provide insights on trends, customer needs, and opportunities.
• Contribute to branch development, including infrastructure and operational processes.

Job Qualifications

• BA or equivalent advanced business/leadership education strongly preferred.
• Experience in the packaging or produce industry is required.
• Proven track record of success in B2B sales, with the ability to consistently meet or exceed targets.
• Strong understanding of packaging applications in fresh produce, food distribution, or related sectors.
• Entrepreneurial, self-starter mindset with the ability to thrive in a new-market environment.
• Excellent communication, presentation, and negotiation skills.
• Demonstrated leadership potential and career ambition to advance into management.
• Must be eligible to obtain and maintain a valid passport for international travel.
• Must be able to travel internationally without restrictions to meet clients and support business development initiatives.
• Bilingual English/Spanish skills considered an asset given the Florida and Latin American produce markets.

About Us

Established in 1963, Crawford Packaging is North America’s leading distributor for innovative packaging automation equipment, materials, service, and support. We work with customers ranging from small start-ups to large-scale operations in industries such as manufacturing, industrial, distribution, produce, food processing, and more. As a recent award recipient of Canada’s Best Managed Companies, our company culture bonds us together and creates conditions for success.

While only qualified candidates will be contacted for an interview, be sure to continually check our website for other related positions as they are posted.

We are an equal opportunity employer. While only qualified candidates will be contacted for an interview, be sure to continually check our website for other related positions as they are posted. Crawford Packaging is committed to fair and equitable recruiting practices in accordance with the Accessibility for Ontarians with Disability Act (AODA). Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed.

Crawford Packaging supports and values diversity and offer equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, and gender identity. Crawford Packaging also welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.