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Job Title: Geo Specialist
Job Location: Plano, TX 75024
Contract: 5+ Months (Temp to hire)
Role Overview:
We are seeking a Generative Engine Optimization (GEO) Specialist  to drive client visibility in AI-generated search responses across platforms including ChatGPT, Copilot, Gemini, and Perplexity. This role sits at the intersection of content, technical SEO, and community — executing the near-term activation work that will move client's AI citation share while the broader programme scales, ensuring the brand is accurately represented, discoverable, and authoritative across AI-generated responses.
This is a hands-on execution role. The ideal candidate is comfortable working in Contentful CMS, understands how LLMs select and cite content, can engage authentically in online communities, and can manage short-form social content.
Key Responsibilities:
On-Site Content Optimization:
Execute GEO content improvements in Contentful CMS — restructuring PDPs, adding AI-optimized FAQs, converting table-based content to crawlable HTML, and ensuring content freshness (AI engines heavily favour content less than 90 days old)
Implement and QA schema markup (FAQPage, HowTo, VideoObject, CollectionPage) directly in Contentful — ensuring schema is rendered in-page and visible to AI crawlers, not injected via tag managers
Optimize page structure for AI comprehension: metadata, heading hierarchy, internal linking, entity coverage, and topic clustering
Conduct keyword research alongside entity optimization and topic clustering, tailored for both traditional and generative search
Monitor clients AI citation share and brand presence using Brandlight and comparable tools; translate findings into prioritized content actions, continuously refining strategies as AI search behaviour and best practices evolve — this is a new discipline and the playbook is still being written
Analyze performance via Google Search Console, GA4, SEMrush, and Brandlight; report on visibility trends across categories
Stay current with the evolving landscape of AI search algorithms, LLM behaviour, and search trends
Off-Site & Community:
Manage Reddit participation across relevant communities — authentic engagement, answering product questions, and identifying threads where client content can add value (Reddit is currently the top-cited social domain in AI responses for our categories)
Manage low-risk community management across other channels while the permanent Social headcount ramps in 1H27
Create and publish TikTok content aligned to GEO priorities — short-form to support brand presence, longform for AI citation value
Support outreach to high-citation third-party publishers (e.g., best-of lists, editorial roundups) where client has citation gaps — coordinating briefs, product information, and follow-up
YouTube & Video:
Identify YouTube content gaps based on AI citation data and brief or produce content that matches high-citation formats: ranked/best-of, product explainers, how-to longform
Optimize video titles, descriptions, chapters, and transcripts for AI discoverability — AI engines index transcripts, not view counts
Required Qualifications:
3+ years of experience in SEO, digital marketing, or a related role
Hands-on experience with Contentful CMS (or equivalent headless CMS)
Strong understanding of on-page and technical SEO: schema markup, HTML structure, metadata, internal linking
Experience with SEO and analytics tools (SEMrush, Google Search Console, GA4)
Familiarity with how LLMs surface and cite content — GEO, AEO, or AI visibility experience a strong plus
Demonstrated experience in online community management, including Reddit
Comfortable creating short-form social content; TikTok experience preferred
Strong written and verbal communication skills, with a track record of driving cross-functional alignment without direct authority
Strong analytical and problem-solving skills
Skills:
SEO & GEO strategy and execution
Content optimization for LLM citation (structure, freshness, entity coverage)
Contentful CMS — hands-on content creation and management
HTML and technical SEO
Schema markup and structured data
Reddit community management and social engagement
TikTok content creation
YouTube content strategy and transcript/metadata optimization
Third-party editorial outreach and coordination
AI brand monitoring (Brandlight or equivalent)
Data analysis and performance tracking
Cross-functional collaboration
Adaptability in a fast-evolving AI landscape
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