Consumer

Description

Position at Everyday Health - Consumer

The OpportunitytheSkimm, a part of Everyday Health Consumer, is hiring a Director, Product Management. This role sits at the center of theSkimm’s biggest opportunity: transforming a highly trusted brand and massive audience into deeper, more personalized engagement — and ultimately, sustainable business value.  You’ll be the connective tissue across the product ecosystem and the champion of making every user interaction feel intentional, valuable, and unmistakably Skimm.  We’re looking for a strategic, user-obsessed Director, Product Management to own the end-to-end customer journey across all Skimm surfaces: newsletters, website, and the app. Your mission: build a seamless, connected experience that moves millions of millennial women from first touch to habit-forming engagement, and turns that engagement into measurable revenue growth, stronger retention, and long-term business value. This is a full-time position reporting to the VP of Product, with close collaboration across Marketing, Lifecycle Optimization, Design, Engineering, and Content teams.   This role is hybrid with the successful candidate working out of the NYC office 1-2 days per week at the direction of the manager. Key Responsibilities:

• Identifies the real customer problems we need to solve — and turns them into opportunities that drive audience and revenue growth.  
• Maps what should happen at every step of the user journey to help people progress with clarity and confidence.  
• Pinpoints where our surfaces (email, site, app) need improvements to reduce friction and unlock engagement.  
• Ships the right solutions — quickly — by deciding what to build, refine, or retire in service of aggressive performance and business goals.  
• Defines and owns how we measure success through user behavior, product usage, conversion, and retention — and holds teams accountable to delivering meaningful outcomes.  
• Ultimately you will drive how users discover value, deepen their relationship with the brand and content, and ultimately convert into loyal and engaged users. If you love driving engagement, crafting smarter triggers, and turning insights into features that drive real behavior change, you’ll thrive here.   

What You’ll Do  

• Own the customer journey from first impression to long-term loyalty  
• Define, optimize, and continuously evolve the user flow across newsletters, web, and the app.
• Build a cohesive strategy that accelerates activation, engagement, and retention  
• Own our short and long term product roadmaps for our portfolio of products and services and the systems which drive those experiences
• Ensure continued audience-facing improvements, compliance, and security across our suite of products wrapped in an experience that continuously delights consumers and contributes to the growth of the organization  
• Manage stakeholder communications. Set and continually manage expectations.  
• Understand and identify the best partners in our space and work with cross-functional teams to connect our vision with those partners  
• Author use-cases and user stories and build shared understanding  
• Provide clear vision and scope documentation, use cases, workflows, wireframes, design requirements, and other materials needed to support product creation and refinement  
• Drive cross-surface product experiences  
• Partner across the organization to connect disparate surfaces into one clear ecosystem  
• Build the “glue” between surfaces — smarter content discovery, personalized triggers, cross-promotions, onboarding, and lifecycle nudges
• Lead experimentation & insights  
• Develop and run a roadmap that is driven by qual and quant insights  
• Dig into data and user signals to identify friction points and breakthrough opportunities  
• Champion a culture of learning, constant iteration, and clarity around what moves the funnel  
• Shape how Skimm shows differentiated value  
• Clarify and elevate our paid value proposition within the broader Skimm universe  
• Partner with the content team to drive upgrades, return visits, and habit-forming moments  
• Build for scale
• Create frameworks, systems, and repeatable playbooks the whole org can use  
• Manage cross-functional alignment so teams are rowing in the same direction  

Job Qualifications:

• 6–12+ years of product experience, ideally across consumer media, subscription products, marketplaces, or lifestyle apps with roadmap and KPI responsibility  
• Deep experience with email, web, app, lifecycle, and multi-surface journeys with a media focus
• You think in systems and pathways, not features  
• You know how to turn user behavior data into a roadmap with real outcomes  
• Excellent communicator and collaborator — you can rally creative, editorial, marketing, and engineering around a shared goal  
• Comfortable going from 0 to 1, 1 to growth, and iteration cycles with ambiguous requirements  
• Empathetic to user needs and sharp about business drivers  
• Known for creating clarity, momentum, and a sense of focus  
• Strong quantitative and analytical abilities that drive decisions.  
• Ability to organize and motivate large cross-functional teams. Ability to manage conflicting interests between teams and drive to solutions   

About theSkimm theSkimm is a digital media outlet dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter. At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal. Every day we break down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their money to casting their ballots – with confidence.  We provide our dedicated audience of millions with reliable, non-partisan, information that empowers them to take action to improve their lives — all while fitting seamlessly into their daily routines.                    Life at Everyday Health At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.  Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.  We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.  We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally. Our Culture and Values We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.   About Ziff DavisZiff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health, cybersecurity, and martech. Today, Ziff Davis is focused on several key verticals - Technology, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Everyday Health, BabyCenter, Moz, iContent and Vipre Security. At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards. Ziff Davis is an Equal Opportunity Employer.  At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal​ opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive​. The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $130,000 to $170,000.  Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance. If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you.  Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.  

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