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Position Summary
The Manager of Marketing & Communications is responsible for leading the organization's strategic marketing, branding, communications, public relations, digital media, and business development initiatives for Connexus HSN and affiliated partner organizations.
This position develops and executes comprehensive marketing strategies that increase brand awareness, maximize market share, strengthen community relationships, support organizational growth, and promote agency services. The Director serves as the organization's creative leader and strategic advisor, overseeing the marketing department, analyzing competitor research, and ensuring high client satisfaction while managing digital platforms, social media, advertising, media relations, and internal communications.
Essential Responsibilities
Strategic Leadership & Department Oversight

• Oversee and guide the marketing department, planning, coordinating, and directing all marketing efforts.
• Develop and execute organization-wide annual marketing strategies aligned with management and leadership goals.
• Conduct competitor research and assess demand for services to identify potential customers and client needs.
• Develop pricing and promotional strategies to maximize market share while balancing customer satisfaction.
• Present marketing analytics, budgets, research, and performance reports to executive leadership.
• Use customer feedback to continuously ensure and improve client satisfaction.

Brand Management & Public Relations

• Maintain, position, and strengthen the Connexus brand and affiliated agency brands.
• Serve as the primary media liaison, building relationships with local and regional outlets.
• Develop press releases, media kits, and coordinate television, radio, print, and digital media opportunities.
• Prepare executives for interviews, manage crisis communication, and protect organizational reputation.

Digital Marketing, Analytics, & Technology

• Manage all organizational websites, improving user experience and online visibility (SEO).
• Develop and oversee digital advertising campaigns across platforms, including Google Ads.
• Evaluate and implement marketing technology solutions and AI-powered productivity tools.
• Monitor website and marketing analytics to track ROI and analyze campaign effectiveness.

Content & Social Media Development

• Develop compelling written content and manage comprehensive editorial calendars for websites, blogs, press releases, annual reports, newsletters, social media, and internal communications.
• Develop an organization-wide social media strategy and create engaging content across platforms.
• Manage paid social media advertising and grow overall audience engagement.

Event, Fundraising & Recruitment Marketing

• Work in conjunction with fundraising staff to market, plan, and promote events and sponsorships.
• Support event logistics from a marketing perspective.
• Develop employment branding strategies and support internal recruitment campaigns.
• Develop and oversee a comprehensive organizational internship program.

Compliance & Administration

• Develop and manage annual marketing budgets, evaluate expenditures, and negotiate vendor contracts.
• Maintain strict awareness of HIPAA laws and requirements, maintaining absolute confidentiality.
• Adhere to the agency's policies, procedures, code of ethics, and comply with all Federal, State, and Agency Mandated Regulations.

Technical Skills & Core Competencies
Required Technical & Administrative Skills

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMrush).
• Proficiency in Google Workspace, Adobe Creative Cloud, Canva, and WordPress.
• Exceptional copywriting skills with a strong knowledge of correct spelling, grammar, and punctuation.
• Good command of written and spoken English; ability to speak effectively before large or small groups.
• Familiarity with clerical and administrative procedures.

Knowledge, Skills, and Abilities (KSAs)

• Strategic & Analytical: Strategic thinking, problem-solving, decision-making, and data analysis.
• Professionalism: Excellent moral character, proactive work ethic, and ability to convey a positive image regarding the Agency.
• Organization: Effective time management, attention to detail, and ability to multitask.
• Adaptability: Flexibility in days and hours available for scheduled work.
• Interpersonal: Excellent relationship building, vendor management, and communication skills.

Additional Responsibilities

• Keep the Chief Executive Officer informed regarding all plans, activities, campaigns, projects, and emerging opportunities.
• Perform additional related duties as assigned by the Chief Executive Officer.

Education & Experience
Required Qualifications
Preferred Qualifications
Bachelor's Degree in Marketing, Communications, Public Relations, Business Administration, or related field
Master's Degree
Three (3) years of progressively responsible marketing experience
Nonprofit marketing, healthcare, or human services experience
Proven ability to manage budgets and multiple stakeholders
Supervisory experience
High competence in project management
Google Ads and Google Analytics certifications
Experience with digital/social media and content marketing
Experience with CRM, CMS (WordPress), and automation
About Connexus Human Services Network
Connexus HSN is a nonprofit shared services and consulting organization dedicated to strengthening the health and human services sector. We partner with nonprofit organizations and healthcare providers to deliver high-quality administrative, operational, and strategic support, allowing our partners to focus on their mission of serving individuals, families, and communities.
Our comprehensive shared services include Human Resources, Fiscal Management, Information Technology, Marketing & Communications, Referral and Intake Call Center Services, Grant Development, Education & Training, Operational Consulting, and Executive Support. By providing these services, Connexus helps organizations improve efficiency, reduce administrative burdens, and expand their capacity to deliver exceptional care.
Headquartered in Pennsylvania, Connexus HSN supports multiple affiliated organizations and community partners throughout the region. Our collaborative approach, commitment to innovation, and investment in emerging technologies-including artificial intelligence and digital transformation-enable us to develop creative, sustainable solutions that strengthen nonprofit organizations and improve the lives of those they serve.
Physical Demands & Work Environment
Physical Demands
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job:

• The employee is regularly required to use their hands to finger, handle, or feel.
• The employee must constantly talk and hear.
• The employee frequently is required to walk and sit.
• The employee is occasionally required to stand and reach with hands and arms.
• The employee must occasionally lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, and the ability to adjust focus.
• Must be able to effectively and efficiently operate office equipment (i.e., computer, copier, fax, etc.).

Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job:

• The noise level in the work environment is usually minimal to moderate.