Complete Equipment

Complete Equipment Rentals (CER)
Location: Lakewood, NJ — On-Site
Reports To: Director of Sales
Employment Type: Full-Time

Help Build the Brand Behind One of the Region’s Fastest-Growing Equipment Rental Companies

Complete Equipment Rentals (CER) is expanding, and we're looking for an experienced, creative, and results-driven person to take our brand, marketing, and lead-generation efforts to the next level.

Serving contractors, industrial companies, municipalities, and commercial customers throughout New Jersey, New York, and Pennsylvania, CER has built its reputation on exceptional service, premium equipment, and long-term customer relationships.

This is an exciting opportunity to build and lead the marketing function for a growing company. Working directly with the Director of Sales and Executive Leadership, you'll develop campaigns that generate qualified leads, strengthen the CER brand, support our sales team, and contribute directly to company growth.

What You'll Be Responsible For

• Develop and execute integrated digital marketing campaigns across LinkedIn, Facebook, Instagram, YouTube, Google, and other relevant platforms.
• Manage paid advertising campaigns, content calendars, social media, and online engagement.
• Maintain and optimize the company website, SEO strategy, landing pages, and online presence.
• Generate qualified leads through email marketing, CRM campaigns, digital initiatives, and targeted outreach.
• Create professional sales presentations, brochures, product literature, customer newsletters, promotional materials, and other marketing collateral.
• Maintain consistent CER branding across digital media, print materials, vehicles, apparel, signage, and trade shows.
• Plan and coordinate customer appreciation events, open houses, trade shows, equipment demonstrations, and other company events.
• Develop compelling content, including equipment spotlights, customer testimonials, jobsite photography, videos, employee features, and promotional campaigns.
• Work closely with the sales team to identify opportunities, support customer acquisition, and develop sales-enablement materials.
• Track and analyze key performance indicators, including website traffic, lead generation, social engagement, campaign ROI, and overall marketing performance.
• Continuously evaluate new marketing channels, technologies, and strategies that can help CER increase brand awareness and revenue.

What We're Looking For

• 3–5 years of professional marketing experience, preferably in a growth-oriented environment.
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• Hands-on experience with SEO, Google Analytics, CRM platforms, email marketing, and digital advertising.
• Proficiency with Canva and/or Adobe Creative Suite.
• Excellent written and verbal communication skills.
• Strong project management, organizational, and time-management abilities.
• Creative thinker with a strong eye for branding, content, and presentation.
• Ability to work independently while collaborating effectively with sales, leadership, and other departments.
• Construction, industrial, manufacturing, or equipment rental experience is a strong plus.

Why Join CER?

• Build Something: Take ownership of the marketing function and help shape CER's marketing strategy from the ground up.
• Work With Leadership: Collaborate directly with the Director of Sales and Executive Leadership.
• Make an Impact: See your ideas move from concept to execution and measure their impact on company growth.
• Grow With Us: Join a collaborative, entrepreneurial, and rapidly growing organization.
• Be Part of the Brand: Help tell the CER story and establish the company as a leading equipment rental provider throughout the region.

Compensation & Benefits

• Competitive salary commensurate with experience
• Performance-based bonus opportunity
• Health benefits
• Paid vacation and holidays
• Professional development opportunities

Apply Today

If you're passionate about marketing, branding, lead generation, content, and building a growing company, this is an opportunity to make a meaningful impact.

Join Complete Equipment Rentals and help us take the CER brand to the next level.

Apply today to become part of a growing team where your ideas, creativity, and results will make a difference.

Complete Equipment provides rentals of construction lifts and related equipment throughout the Tri-state area. Using our extensive resources and knowledge in the field, we have earned an impressive reputation within the construction industry as one of the best construction equipment rental companies in the New York and New Jersey regions. We offer a wide array of heavy equipment and construction lift rental solutions and options that can successfully accommodate any job or project, no matter the size.

At Complete Equipment, we pride ourselves on the expert, personal, and prompt rental solutions we provide. Our integrity, reliability and availability, along with our competitive pricing, results in optimal customer satisfaction time and again. Simply put, we offer the best rental solutions to suit your needs.

We mean it when we say, “We’re here for you!”