California Plans

Position Summary

The Covered California (CCA) Sales Producer is primarily responsible for driving rapid revenue growth by converting prospective leads into new policyholders. This fast-paced, high-volume role focuses on executing the full enrollment cycle for individual and family health plans (IFP), maximizing cross-selling opportunities, and expanding the agency's book of business. The Producer must combine technical knowledge of ACA regulations and subsidy calculations with exceptional persuasive skills to achieve strict monthly acquisition targets. Operating within our tech stack (Zoom Dialer and HighLevel CRM), you will guide clients with speed, clarity, and deep empathy.

About California Plans

California Plans is a leading health insurance agency dedicated to empowering individuals and families across California through expert, transparent guidance.

• Our Mission: To empower the Latino community and families across California by providing expert, bilingual guidance in health insurance.
• Our Vision: To become California's #1 trusted bilingual healthcare resource for the Hispanic community, helping more than 100,000 families secure their physical and financial well-being through expert guidance, exceptional service, and lifelong relationships.
• Our Business Promise: We Make Healthcare Simple – We remove complexity, eliminate confusion, and guide our clients with clarity so they can access quality healthcare with total peace of mind.
• californiaplans.org

Core Values

1. We Inspire Confidence: We build confidence by providing knowledgeable guidance, honest recommendations, and dependable service every step of the way.
2. We Do the Right Thing: We provide honest guidance, remain compliant with regulations, and always recommend what is in the client's best interest.
3. We Own the Outcome: We take ownership of every client experience, ensuring questions are answered, issues are resolved, and promises are kept.
4. We Serve with Empathy: We put people first by listening, communicating with compassion, and acting in the best interest of every client.
5. We Win as One Team: We work together across every department to provide a seamless, trusted experience for every client.
6. We Commit to Excellence: We continuously improve our knowledge, skills, and execution while delivering quality in everything we do.

SUCCESS LOOKS LIKE

Within 30 Days

• Fully onboarded and confident in the California Plans sales process, Covered California portal navigation, subsidy (APTC) calculations, and script execution.
• 100% active California Life & Health licensure and state exchange certifications completed.
• Consistently achieving daily activity metrics of 60–80 outbound/inbound calls and 2.5–3.0 hours of talk time using HighLevel CRM and Zoom Dialer.

Within 60 Days

• Consistently closing production volume to reach an average of 30–40 new enrollments per month through effective discovery, network searches, and value-driven communication.
• Unlocking higher commission brackets and managing a personal pipeline using the 4x3 Outreach Protocol (attempting contact 4 times/day for 3 consecutive days) with pristine CRM lead hygiene.

Within 90 Days

• Exceeding individual performance goals: 50 Monthly Submitted/Approved Policies (NB/NT), unlocking the $25/policy commission tier.
• Achieving a minimum 25% cross-sell attach rate (Dental/Vision) on health enrollments and maintaining high conversion on inbound marketing calls.

OBJECTIVES

• Drive High-Volume Sales: Make 60–80 calls daily to generate new enrollments, maintaining 2.5 to 3.0 hours of talk time per day.
• Hit Monthly Production Standard: Achieve a minimum of 50 Submitted and Approved Policies (NB/NT) per month (averaging ~2 new enrollments per day).
• Unlock Tiered Monthly Commissions: Leverage high volume to move up the commission ladder:
• Cross-Sell Attach Rate: Achieve a minimum 25% cross-sell ratio attaching complementary products (Dental, Vision, Ancillary) to health enrollments.
• Strict Pipeline Cadence: Execute the 4x3 Outreach Protocol immediately on all new leads, real-time Bigwave routing, and historical Salesforce lists.
• Document Verification & Hand-Offs: Educate clients on mandatory verification documents (e.g., Proof of Income) to prevent rapid cancellation, executing a seamless hand-off to the CSR team.
• Daily Skill Mastery: Participate in daily morning sales meetings, script practice, and call reviews.

COMPETENCIES

• Sales/Closing Ability & High Velocity: Strong desire to master the fast-paced sales process, handle objections quickly, and close high-volume deals.
• Call Control & Resilience: Ability to maintain poise, patience, and control during high-volume call shifts and complex client scenarios.
• CRM & Tech Proficiency: Hands-on expertise navigating Covered California agent portals, HighLevel CRM, and Zoom Dialer systems with real-time data accuracy.
• Subsidy & Plan Expertise: Deep technical understanding of ACA regulations, APTC subsidy calculations, tax household rules, and network limits (HMO vs. PPO).
• Relentless Follow-Up: Demonstrated ability to execute speed-to-lead discipline and maintain multi-touch pipeline cadence.

EDUCATION AND EXPERIENCE

• Licensure: Active California Life, Accident, and Health Insurance Agent License required and AHIP or willing to obtain it within 90 days of hiring date. 
• Certifications: Active Covered California Agent Certification (or ability to complete prior to start).
• Bilingual Fluency: 100% fluent in written and spoken English and Spanish (required to translate complex healthcare concepts for our clients).
• Experience: 1+ years of phone sales experience preferred (IFP health insurance, telephone sales, or high-volume call center environments).
• Track Record: Demonstrated track record of top-tier performance in sales, athletics, or fast-paced operational environments.

TOTAL REWARDS & BENEFITS

• Competitive base pay ($20–$22/hr based on tenure/experience) + Tiered Volume Commissions.
• Paid Time Off (PTO) and holiday pay increase with tenure.
• Continuous sales training, script development, and career growth pathways within the agency.
• High-energy, performance-driven office culture.
• 401K with 3% matching by the company
• 40 hours paid available for sickness

PHYSICAL REQUIREMENTS

• Operational evaluations are based on an 8-hour shift (including a 20-min daily morning meeting, avg 40 min of training, and two 10-min rest breaks), leaving 6 hrs 40 mins of net daily desk availability.
• Prolonged periods sitting/standing at a desk and working on a computer (up to 7.5 hours per day).
• Ability to wear a headset and speak clearly over the phone for 2.5 to 3.5 hours per day.

IF THIS POSITION CAUGHT YOUR EYE...

If you are a licensed, high-energy sales producer driven by volume bonuses, fast closing cycles, and a desire to simplify healthcare for California families, send us your resume!

Apply today to join California Plans and grow your career with a team that wins as one!