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THE OPPORTUNITY
Beacon EmbeddedWorks (Beacon), formerly Logic PD, is a long established (20+ years) company with an enviable blue chip customer base, selling into multiple segments through multiple channels, in the US and worldwide. Having been acquired by discoverIE Group plc in 2021, Beacon has established a market leading design, in-house manufacturing and lifecycle support capability and is now looking to scale its business on this strong foundation.
At this exciting time in the company's journey, Beacon is looking for a strategic sales leader - someone with the ability to turn a vision into a deployable global growth plan, build the processes required for sustainable expansion, and win major new blue-chip accounts while driving continued penetration into attractive and growing targeted market segments.
To that end, Beacon is seeking a hands-on executive to serve as its Vice President of Global Sales reporting to the CEO. This individual will lead, teach, and help build a technology/product-driven sales organization by setting a personal example of strategic leadership, sales growth, and exemplary customer care. The key objective is to drive business development efforts for both existing and new customers while positioning the company for continued geographic expansion and strategic growth. The role is based at the company's headquarters in Eden Prairie, MN and will require some business travel. Local candidates are preferred, but remote will be considered for the right candidate.
ABOUT DISCOVERIE
Beacon is part of discoverIE Group plc, a British company listed on the main London stock exchange where it is a member of the FTSE 250 index. discoverIE Group plc is an international group of businesses that designs, manufactures, and supplies customized, innovative, and application-specific components for electronic applications. In-house engineers work closely with customers to design bespoke products for their specific requirements; these are then manufactured and supplied, usually on a repeating revenue basis, for their ongoing production needs. This model generates a high level of recurring revenue and long-term customer relationships. The group operates across a wide range of industry segments but focuses particularly on key target markets which are driven by structural growth and increasing electronic content: medical, renewable energy, industrial connectivity, and transportation. The Group aims to achieve organic growth that is well ahead of GDP and to supplement that with targeted, complementary acquisitions.
Over the last seven years, sales have more than doubled and operating profits have grown five-fold. The Group has a market capitalization of $850M (August 2025) and for the year ending 31st March, 2025 generated revenues of $570M and underlying profit before tax of $81M. The Group employs c.4,500 people and its principal operating units are in Continental Europe, the UK, China, Sri Lanka, India, and North America.
KEY RESPONSIBILITIES OF THE VICE PRESIDENT OF GLOBAL SALES
• Provide strategic leadership by developing and executing global sales strategies, processes, and operating models required for sustained growth
• Direct responsibility for all sales/business-development activities across the company for existing and new customers
• Individually manage key customer relationships and lead in securing large-scale, $10M+ blue-chip accounts
• Participate personally in closing key strategic opportunities and setting a high bar for business development excellence
• Provide Sales leadership to the business development team which consists of business development directors, customer-focused program managers, and customer service
• Develop sales growth strategy and execution metrics, in particular through rigorous management of the sales funnel
• Review Beacon's sales process, develop it as required, and ensure it is robustly executed throughout the team
• Determine new market opportunities for Beacon's technology and prioritize them against current markets and opportunities
• Identify current and future key accounts and implement processes to strengthen partnerships with those customers through identifying key influencers. Work with the rest of Beacon's team to ensure alignment on key strategic accounts
• Own and drive bottom-up forecasting processes, both for Sales & Operations planning, and business forecasting needs
• Work closely with the marketing function to establish successful support, channel, and partner programs
• Build and develop a business development team. Review and analyse performance as appropriate. Implement best practices required for team development
• Assist in formulating and monitoring the annual business plan to ensure the long-term success and viability of the company and the attainment of corporate objectives
• Adhere to all company policies, procedures, and business ethics codes and ensure they are communicated and implemented within the sales team
SKILLS AND EXPERIENCE
• A strategic sales leader with a proven track record of developing and executing global growth strategies in similar markets
• Demonstrated success in winning and growing $10M+ blue-chip accounts, ideally in medical, aerospace/defense, or industrial markets
• An experienced, commercially driven business leader with a proven track record of successfully growing a similar sized sales organization, ideally at the Vice President or senior leadership level
• A technical background, ideally with a degree in electronics. MBA degree preferred
• Experience with similar technology products is highly desired
• Previous specific SOM technical knowledge is not essential as training will be given as required
• Financially literate with sound business judgement and strong top-line focus and commercial instincts
• Excellent planning and organizing skills and proven ability to develop a team that may be partially remote from head office
• Fluent in English
PERSONAL CHARACTERISTICS
• Target driven and results focused
• Strong communication skills; a confident and effective communicator, able to manage relationships effectively, both internally and externally
• Ability to adopt small/large company image
• Natural leader and motivator of people
• Thinks strategically while executing tactically; able to translate vision into actionable plans and results
• Genuinely customer-focused, motivated by developing customer-centric strategies and mobilising the business to deliver against them
• Collaborative and a strong team player, able to inspire, engage, and align teams across functions
• A committed, energetic, and passionate individual with an objective, sleeves rolled up, down-to-earth, hard-working style; low-ego, easy to get along with and non-bureaucratic
• High integrity, good sense of humor, and a strong commitment to organizational and ethical values
• Willingness to travel as much as required in line with the requirements of the Vice President of Global Sales role
WORK AUTHORIZATION
• The candidate must meet the definition of "US Person" under ITAR/EAR regulations.
Beacon EmbeddedWorks is an Equal Employment Opportunity and Affirmative Action Employer
Salary Description
Starting at $200k +incentives, based on experience