Blue Bay Property Management

Multifamily Leasing Marketing Manager

Department: Marketing & Leasing
Reports To: Director of Operations
Location: Hybrid (Partial Remote Eligible)
Status: Full-Time, Exempt

Blue Bay Property Management Company is looking for a Multifamily Leasing Marketing Manager to help manage 500 apartments in Coconut Grove, Coral Gables and Little Havana.

Position Summary

The Multifamily Leasing & Marketing Manager is responsible for driving occupancy, lead generation, leasing performance, and brand growth across a multifamily portfolio. This hands-on role oversees marketing, leasing support, CRM management, advertising performance, self-guided touring technology, and market analysis to maintain high occupancy and maximize leasing results.

Key Responsibilities

• Maintain 97%+ occupancy and lease rent-ready units within 14 days or less.
• Manage and optimize all marketing channels, including Google Ads, Facebook/Meta Ads, social media, email marketing, ILS listings, website content, and SEO.
• Own key performance metrics including lead volume, CPL, conversion rates, occupancy, and ROAS.
• Manage AppFolio (or similar CRM/PMS) to ensure 100% lead capture, tracking, follow-up, and reporting.
• Oversee self-guided touring platforms such as Rently, Tour24, and remote access/check-in systems, including prospect verification and tour performance.
• Manage VOIP and call-tracking systems to monitor lead quality, leasing conversations, response times, and conversion performance.
• Create and manage marketing content, including photography, video tours, social media campaigns, email marketing, and branding materials.
• Monitor website, advertising, CRM, and leasing analytics; provide performance reporting and recommendations.
• Conduct market research on competitor pricing, occupancy trends, concessions, and marketing strategies.
• Partner with Property Management and Maintenance teams to ensure units are market-ready and listed immediately.
• Manage online reputation, review responses, and resident engagement.

Qualifications

• Minimum 3 years of multifamily, real estate, or property management leasing and marketing experience.
• Proven success improving occupancy, lead conversion, leasing velocity, and marketing ROI.
• Experience with AppFolio, Yardi, RealPage, HubSpot, or similar platforms.
• Proficiency in Google Ads, Facebook/Meta Ads Manager, Google Analytics, CRM systems, and social media marketing.
• Experience with Rently, Tour24, VOIP/call-tracking systems, and self-guided touring technology preferred.
• Strong analytical, organizational, communication, and project management skills.

Key Performance Indicators (KPIs)

• Occupancy: 97%+
• Days on Market: ≤ 14 Days
• Lead-to-Lease Conversion: 25%+
• ROAS: 5:1+
• Cost Per Lead: 15%+ YoY Reduction
• Website Traffic Growth: 20%+ YoY
• CRM Compliance: 100% Lead Tracking

Proof of Performance Required

Candidates must provide verifiable results demonstrating:

• Occupancy and lease-up improvements
• Advertising ROI, CPL, ROAS, and conversion metrics
• Google and Facebook advertising performance
• Website traffic and lead generation growth
• Social media engagement and audience growth
• Marketing portfolio and professional references