Bentex

About the Company

Bentex is a leading licensed apparel company, producing character and branded products across kids, family, and adult categories. imagikids is our consumer-facing brand and our direct online business, selling ' apparel through our own site and across digital retail and marketplace partners.

About the Role

Your goal as Creative Director is to make imagikids the premier destination for licensed kids' apparel online, sitting between media creativity and data-driven marketing. You will own the visual standard and creative direction across every consumer-facing touchpoint. Today that team includes a photographer, social media manager and ad specialist. You will partner with merchandising, licensing, ecommerce, and sales teams to understand what each launch needs, and translate that into creative strategy — ensuring outcomes are on brand, on license, on budget, and commercially effective.

Responsibilities

• Define and own the imagikids brand identity and visual point of view, and build the cohesive creative vision that differentiates us in a crowded licensed category.
• Own the visual standard across all ecommerce and digital content, so the brand reads as one coherent experience wherever a customer encounters it.
• Lead creative concept and art direction for seasonal launches, product photography, and lifestyle shoots; direct on set and own final creative approval.
• Design for constraint: a single hero concept has to hold up across product galleries, enhanced content, partner-facing placements, and paid media.
• Own and build the creative and marketing relationship with our licensors — ensuring not only all content follows brand guidelines while telling the imagikids story.
• Continually monitor conversion, click-through, and sales data to prioritize creative investment where there is ROI.
• Direct the creative experience of our direct-to-consumer site in partnership with development.
• Manage marketing budget, vendor and agency relationships, and production standards alongside your Content Production Manager.
• Remain current on emerging tools and AI-enabled creative workflows and put them to work within the same licensor compliance gate as everything else.
• Assisting day-to-day in any creative ecom function, such as designing a stakeholder presentation.

Qualifications

• Bachelor's degree or equivalent.
• 8+ years in digital creative, art direction, or brand — ideally in apparel, consumer products, or DTC.
• Demonstrated experience building or repositioning a brand's visual identity, not only executing within an existing one.
• Experience leading and developing creative talent, and managing photographers, vendors, and agency partners.
• Direct experience with character licensing and licensor approval workflows, or passionate about the world of licensed brands.
• Strong hands-on foundation in photography, art direction, image selection, and Photoshop — enough to direct a photographer with credibility and make the final creative call.
• Working knowledge of ecommerce merchandising, product detail pages, and enhanced content.
• Current portfolio to be submitted with your application.

Required Skills

The ideal candidate is skilled, savvy, scrappy, sociable, strategic, and sales-minded. You possess strong visual judgment, a knack for resourceful execution, and a deep-rooted understanding that beautiful creative only succeeds when it drives tangible demand and conversion. If you are a visionary storyteller who loves the hustle of growth, we want to hear from you.