Area Four Industries

Objectives

The Sales Manager oversees all aspects of North America sales operations for the Truss Manufacturing Division. This role is responsible for planning, developing, and executing short- and long-term sales strategies to expand market share, strengthen customer relationships, and drive revenue growth across all U.S. regions. The position requires a strong understanding of structural truss manufacturing, rigging systems, and entertainment industry standards.

Main Responsibilities Sales & Business Development

• Develop and execute U.S. sales strategy and business plans aligned with corporate goals.
• Identify and pursue new customer accounts, distribution partners, and market opportunities.
• Prepare and manage the annual sales budget and expense forecasts.
• Collect and analyze sales data for forecasting, market trends, and new product development insights.
• Maintain current market research identifying total market size, company share, and competitor performance by product category.
• Build and maintain a corporate CRM database of prospective and existing customers.
• Provide leadership and mentoring to the sales team, ensuring consistent customer service and performance standards.

Customer Relations & Marketing Support

• Establish and maintain strong relationships with key customer contacts (purchasing, engineering, management, etc.).
• Support the Marketing Manager in planning trade shows, exhibitions, and promotional events (e.g., Hoist & Rigging School).
• Deliver professional presentations to clients and industry groups, highlighting technical advantages and application benefits of company products.
• Collaborate with internal teams to ensure quotations, designs, and technical specifications meet customer requirements.
• Follow up on quotations, ensuring timely communication and conversion of leads to orders.
• Identify customer feedback trends to guide product development and service improvements.

Technical Collaboration

• Review all custom project inquiries for feasibility and alignment with company standards.
• Partner with Design and Production on custom projects, providing technical insight and sales support.
• Ensure contract specifications are reviewed and confirmed prior to order acknowledgment.
• Participate in system training and on-site product delivery or demonstrations as needed.

Administration & Reporting

• Prepare weekly and monthly sales activity, forecast, and performance reports.
• Establish and monitor short- and long-term sales goals, including KPIs for individual and team performance.
• Manage and evaluate the national sales team, providing guidance and performance feedback.
• Ensure adherence to all Tomcat USA health, safety, and compliance standards.

Skills

• Minimum of 5+ years of proven B2B sales experience.
• Strong technical knowledge and the ability to quickly understand complex products and solutions.
• Demonstrated "hunter" mindset with a track record of generating new business and opening new markets.
• Proven ability to close deals and consistently deliver revenue growth.
• Excellent negotiation, communication, and relationship-building skills.

WORKING CONDITIONS & PHYSICAL DEMANDS

• Standard office environment with periodic visits to production areas or customer sites.
• Must be able to lift up to 20 lbs occasionally.
• Frequent sitting, standing, and use of office equipment.

TRAINING REQUIREMENTS

• Completion of a three-week internal training program covering Tomcat USA products, safety procedures, and corporate standards.
• Satisfactory completion of probationary training period.

Compensation

Salary Range:

• $80,000 – $95,000 annually for candidates with 5+ years of directly related experience.

Benefits

• Retirement: 401(k) Retirement Savings Plan
• Insurance Benefits: Health, Dental, Vision, and Life
• Time Off: Vacation, Sick Leave, and Holidays
• Work Schedule: Monday – Friday, 8:00 A.M. – 5:00 P.M.
• Training & Development: A three-week comprehensive training program will be provided.