Aliya

ALIYA Healthcare is seeking a results-driven Regional Director of Business Development to lead census growth and referral development across multiple skilled nursing facilities. This role is ideal for a proven leader with strong SNF experience and an established background as a hospital liaison, with the ability to build and maintain key referral relationships.

Responsibilities:

• Drive census growth and occupancy across assigned facilities 
• Develop and execute regional business development strategies 
• Build and maintain strong relationships with hospitals, case managers, discharge planners, and referral sources 
• Oversee and support facility-level liaisons and admissions teams 
• Identify new referral opportunities and strategic partnerships within the market 
• Monitor referral trends, conversion rates, and competitive market activity 
• Collaborate with Administrators and clinical teams to align admissions with facility capabilities 
• Ensure timely follow-up on all referrals and lead conversion efforts 
• Conduct regular facility visits and provide coaching to admissions and marketing staff 
• Represent the organization at hospital meetings, community events, and networking opportunities 
• Track and report census goals, outreach activity, and performance metrics 

Benefits:

• Medical Insurance 
• Dental Insurance 
• Vision Insurance 
• Flexible Spending Account (FSA) 
• Life Insurance 
• Critical Illness Insurance 
• Short-Term Disability Insurance 
• Accident Insurance 
• Hospital Indemnity Insurance 
• 401(k) Retirement Savings Plan 
• On-Demand Pay Option 
• Paid Time Off (PTO) 
• Tuition Reimbursement Program 
  

Qualifications:

• Required: Skilled Nursing Facility (SNF) experience 
• Required: Hospital liaison or healthcare business development experience 
• Proven track record of driving census and building referral pipelines 
• Strong relationships with hospitals, case managers, and discharge planners preferred 
• Experience managing multiple facilities or a regional territory 
• Excellent communication, negotiation, and relationship-building skills 
• Ability to analyze data and adjust strategy based on market trends 
• Highly motivated, self-directed, and results-oriented 

Apply today to join ALIYA Healthcare and lead strategic growth across our facilities.