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Role Overview:

In this role,you'llsit at the intersection of data&storytelling, transforming raw information into clear, actionable insights that shape strategy and business decisions.You'llwork across the organization and with clients to build models,reports, tools,dashboards, and compelling narratives that drive measurable impact.

This Insights Analystwillprimarily work on the day-to-day needs of two (2) clients with scope to work across others as capacity and needs permit. Long term this is a role for someone who thrives in variety. Our work spans industries, clients, and problem types, meaning no two weeks look the same.You'llneed to draw from a broad toolkit and adapt quickly to unfamiliar domains.

Who We Are

160over90 is an award-winning global marketing agency that forges stronger human connections and creates shared moments where people feel something real. With700 thinkers, doers, and makers across every cultural corner of the world, the agency brings a full-service, channel-agnostic approach with deepexpertiseinpartnerships, experiential marketing, and cultural strategy.

From global sponsorships and brand partnerships to live experiences and content, 160over90 helps leading brands show up meaningfully in culture, and measure the impact of those moments on brand and business outcomes. The agency works with partners including AB InBev, Amazon, Coca-Cola, DP World, Macy's, Marriott International, McDonald's,Verizonand Visa, and is part of WME Group, a global representation businesscomprisingthe world's leading talent, intellectual property, and brands.

Our Research & Analytics team sits at thecenterof this work, helping uncover insights that guide the right partnership choices and measure the impact they deliver across brand, business, and audience.

WhoYou Are:

• Someone who is constantly seeking efficiencies and optimizations in workflows, processes, and tooling. Always looking for a smarter, faster, or more scalable way to get to the answer while recognizing time and budget constraints.

• A natural champion of your own work. Youcanconfidently present findings, advocate for data-driven recommendations, and bring stakeholders along on the analytical journey.

• Someonewho takes ownership of their work end-to-end,from scoping and execution to quality controlwithout needing heavy oversight or direction.

• You are comfortable working independently, managing competing priorities anddeadlinesas well as plugging into a broader team environment.

• Someone who proactively builds andmaintainspersonal QA frameworks tovalidateoutputs, catch errors early, and ensuredata/researchintegrity.

• Intellectually curious and quick to orient in new problem spaces, asking the right questions beforereaching forthe data.

• A generalist with specialist depth.You'vebuilt strong coreskillsbutyou'realways expanding the edges, picking up new tools, frameworks, and domain knowledge as the work demands it.

Responsibilities:

• Cleanandprocessdatasets(small scalead hoc to 20M+ records)to ensure accuracy, consistency,&analytical readiness across projects.

• Design and manage interactive dashboardsusing BI tools to provide visibility into key metrics.

• Translate complex data findings into clear narrativesthat satisfy both technical and non-technical audiences through presentations, reports, and visualizations.

• Develop andsupportmodelsto evaluate campaign performance, forecast outcomes, and budget planning.

• Define and evolve data strategyin collaboration withclients, client services, andleadership teams,identifyingopportunities to improve how we collect, store, and leverage data.

• Collaborate withdecision makersto define analytical requirements and deliverprompt, reliable insights that inform strategic decisions.

• Design, deploy, andanalyzesurveys to capture audience insights and stakeholder feedback to inform marketing strategy and campaign decisions.

• Develop spatial analyses and interactive maps to inform logistical planning, route optimization, and event site strategy.

• Apply rigorous data quality practices (deduplication, outlier detection, and reconciliation) to ensure analyses are built on clean, reliable foundations.

Skills&Experience:

• 2+years of experienceas aninsightsanalyst,data analyst,marketing analyst, or similar role, ideally within a marketing or agency environment.

• Bachelor's and/orGraduate education in analytics related domain: Economics, Computer Science, Statistics/Mathematics, Physics, Business, Marketing.

• StrongproficiencyinExcelfor data manipulation, modeling, and advanced formulas.

• Working knowledge ofR or Pythonfor statistical analysis, data processing, and automation.

• Hands-on experience with dashboarding toolssuch asTableau (preferred),Power BI, Looker, Domo, etc.

• Strong foundationinstatistical modeling(AB Tests, Regression Analysis, Outlier Detection)

• Experience with geographic data visualization using BI tools or spatial software such as ArcGIS.

• Experience with survey design using tools such as Qualtrics, Cvent, SurveyMonkey, or Microsoft Forms, including an understanding of surveymethodologyand response analysis.

• Excellent communication skills with a demonstrated ability to present data insightsthat satisfy technical andnon-technical audiences.

• Proventrack recordmanaging large, complex datasets with hands-on experience in deduplication, outlier detection, and reconciliation to produce trustworthy outputs

• Understanding ofhow to measure marketing effectiveness acrossbrand, campaigns, partnerships, and activations, including experience selectingappropriate methodologiesand translating results into actionable insights.

Nice to have:

• Exposure to SQLfor direct database querying and data extraction.

• Familiarity with marketing mix modelingandorattribution modeling.

• Experience workingwith Google Analytics (GA4) / Google Tag Manager (GTM)

• Experience with Power Query/ VBA

• Experience with designing, measuring,and ormanaging incentiveprograms.

• Familiarity with mixed-method research approaches (quantitative and qualitative), including questionnaire design, sampling, and primary research best practices.