88rising

Title: Product Manager (Music) Salary Range: $110,000-$140,000 Schedule: Monday-Friday, reporting into the LA office on Tuesdays About 88rising 88rising is a global music and media company dedicated to elevating Asian artists and culture to the world stage. Since its founding, 88rising has built a reputation for breaking boundary‐pushing talent, shaping cultural moments, and connecting East and West through music, storytelling, and live experiences. With a roster of internationally recognized artists and a growing global footprint, we operate at the intersection of music, culture, and innovation, developing impactful campaigns that resonate far beyond traditional genre or geographic lines. At 88rising, we move quickly, think creatively, and champion bold ideas. Our team is passionate about artist development and committed to building the next generation of global talent.

Role Overview

The Product Manager (Music Team) is responsible for overseeing and driving the success of recorded music releases. Acting as the central point of accountability, you will develop release strategies, manage timelines, coordinate cross‐functional teams, and ensure each project is positioned for long‐term growth. This is a label‐side product role – ideal for someone who understands how music, culture, and marketing come together to build artists.

Key Responsibilities

Release Strategy & Ownership Own the full lifecycle of assigned music projects (singles, EPs, albums) Develop release strategies in partnership with A&R, Artist Management, and Marketing Define project goals, narratives, target audiences, and success metrics Align creative, digital, PR, and commercial plans into a cohesive rollout Project & Timeline Management Build and manage detailed release timelines and deliverables Coordinate with internal teams (A&R, Digital, Creative, PR, Partnerships, Sync, Touring) Ensure all assets are delivered on time and meet quality standards Lead regular project check‐ins and status updates Marketing & Campaign Execution Oversee marketing plans including digital, social, influencer, content, press, and experiential moments Partner with Digital and Influencer teams to optimize platform strategies Work with Creative to shape visual identity and storytelling for each release Monitor campaign performance and adjust strategies in real time Commercial & Distribution Strategy Work with DSP partners and distribution teams on pitching, playlisting, and platform initiatives Collaborate with sales, streaming, and analytics teams to track performance Analyze data and insights to inform strategy and future releases Support global market strategies in collaboration with international teams Artist & Stakeholder Management Serve as a key point of contact for artists and their teams throughout the release process Present strategies, timelines, and results clearly and confidently Balance artist vision with commercial objectives Build trust through strong communication and follow‐through Qualifications & Experience 3‐7 years of experience in music product management, label marketing, or artist marketing Strong understanding of traditional record label operations and release workflows Proven experience managing multiple releases simultaneously Fluency across digital platforms, DSP ecosystems, and music marketing strategies Strong organizational and project management skills Excellent communication, presentation, and stakeholder management abilities Passion for music, culture, and artist development Bonus Points Experience working across global markets Background in artist management, or digital marketing Strong data literacy and comfort working with analytics and performance metrics Experience working with developing and global artists Benefits Medical/Dental/Vision, with 100% contribution towards employee coverage and 50% coverage for dependents Flexible hours/hybrid schedule (must commute to LA office on Tuesdays) 10 paid holidays 2 week end of year winter shutdown PTO Paid Sick Leave Weekly team lunches $50 monthly cell phone stipend $600 WFH/equipment set up stipend 401K