If you have ever spent time dieting or working out you know there are an endless number of quantitative measures you can use to measure progress. Weight, body fat %, body mass index, resting heart rate, base metabolic rate, cholesterol, how far can I run, how much can I lift, how many calories can I burn, etc…, etc…, etc…
The same thing is true for a startup. We can (and do) look at a LOT of quantitative metrics like revenue, cohorts, profit margins, growth rates, average order size, traffic, conversion funnels, etc… because the more data we have, the better decisions we can make.
But a funny thing about all those numbers is that there is nothing in them as satisfying as getting real world qualitative feedback that what you’re doing is working.
In the gym world, this is called a “non-scale victory”. Someone compliments the way you look, you need to buy new clothes because the old ones don’t fit, someone flirts with you, etc…
For us at ZipRecruiter HQ, we just had a great non-scale victory. We came in today to discover we’d received an unsolicited compliment of the ZipRecruiter service from Recruiter.com, the largest recruiter network online. To have a company of their stature use our product and tell everyone they liked it made our day in a way that no individual data point ever could. Thank you Recruiter.com!
