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Subscriptions Product Marketing Manager, Connected TV, YouTube Marketing

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YouTube place San Bruno, CA, USA ; Chicago, IL, USA ; +3 more ; +2 more Mid Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

• Bachelor's degree or equivalent practical experience
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
• Experience managing multiple cross-functional or cross-team projects.
• Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.

Preferred qualifications:

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience in content marketing or sports marketing, consumer marketing, working with behavioral marketing data, and marketing analytics.
• Experience building a brand and product from scratch and ability to grow in ambiguity, where priorities and timelines may shift.
• Ability to translate complex data into actionable marketing strategies and creative insights.
• Passion for the Connected TV (CTV) landscape, subscription products, streaming television, and the YouTube ecosystem.
• Demonstrated success in driving subscription growth.

About the job

The Connected TV Marketing team works on YouTube TV, NFL sunday ticket, and YouTube Primetime Channels, in addition to YouTube's carriage of live sports, for example the NFL game that YouTube broadcasted globally in September 2025. We are a collection of strategists, growth marketers, and product marketers who focus on growing these businesses for YouTube and Google.

As a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team, you are the strategist driving growth across our subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional centers of excellence (COEs) to define the long-term trajectory of our CTV business. You will act as the primary architect of the strategy that binds our various product and marketing workstreams. By leveraging deep analytical excellence, you translate market dynamics into a cohesive growth roadmap, ensuring that our ecosystem is optimized for scale, profitability, and participant advantage. You will serve as the connective tissue within the organization guiding investment prioritization, pressure-testing business cases, and framing decisions that leadership uses to navigate the evolving streaming landscape. Your role requires the mindset of a consultant who can distill ambiguity into clarity, influence executive stakeholders across the organization, and serve as the strategic compass for the future of TV on YouTube.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

About the job

The Connected TV Marketing team works on YouTube TV, NFL sunday ticket, and YouTube Primetime Channels, in addition to YouTube's carriage of live sports, for example the NFL game that YouTube broadcasted globally in September 2025. We are a collection of strategists, growth marketers, and product marketers who focus on growing these businesses for YouTube and Google.

As a Subscriptions Marketing Manager for YouTube’s Connected TV (CTV) team, you are the strategist driving growth across our subscription products. You will operate at the intersection of business, product, and marketing, synthesizing inputs from cross-functional centers of excellence (COEs) to define the long-term trajectory of our CTV business. You will act as the primary architect of the strategy that binds our various product and marketing workstreams. By leveraging deep analytical excellence, you translate market dynamics into a cohesive growth roadmap, ensuring that our ecosystem is optimized for scale, profitability, and participant advantage. You will serve as the connective tissue within the organization guiding investment prioritization, pressure-testing business cases, and framing decisions that leadership uses to navigate the evolving streaming landscape. Your role requires the mindset of a consultant who can distill ambiguity into clarity, influence executive stakeholders across the organization, and serve as the strategic compass for the future of TV on YouTube.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google .

• Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
• Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
• Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.