Oversee content execution for WRAL.com, social media, YouTube, WRAL News+, and late newscasts ... Review and approve scripts, teases, and digital copy to ensure accuracy, clarity, urgency, and ...
Oversee content execution for WRAL.com, social media, YouTube, WRAL News+, and late newscasts ... Review and approve scripts, teases, and digital copy to ensure accuracy, clarity, urgency, and ...
Oversee content execution for WRAL.com, social media, YouTube, WRAL News+, and late newscasts ... Review and approve scripts, teases, and digital copy to ensure accuracy, clarity, urgency, and ...
Oversee content execution for WRAL.com, social media, YouTube, WRAL News+, and late newscasts ... Review and approve scripts, teases, and digital copy to ensure accuracy, clarity, urgency, and ...
Marketing Manager
Charlotte, NC · On-site
Build the OpenNetworks brand from the ground up: own our social presence (LinkedIn, Instagram, TikTok, Facebook, YouTube), content calendar, and visual identity. * Script, film, and edit video ...
Marketing Manager
Charlotte, NC · On-site
Build the OpenNetworks brand from the ground up: own our social presence (LinkedIn, Instagram, TikTok, Facebook, YouTube), content calendar, and visual identity. * Script, film, and edit video ...
Direct Response Copywriter - REMOTE
Charlotte, NC · On-site +1
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset. * Own the concept. Take ad concepts from idea ...
Direct Response Copywriter - REMOTE
Charlotte, NC · On-site +1
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset. * Own the concept. Take ad concepts from idea ...
Direct Response Copywriter - REMOTE
Charlotte, NC · Remote
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset. * Own the concept. Take ad concepts from idea ...
Direct Response Copywriter - REMOTE
Charlotte, NC · Remote
$75K - $105K/yr
Write ad copy, hooks, scripts, and creative briefs for Meta, YouTube, and other paid channels, seeing each concept through from idea to finished asset. * Own the concept. Take ad concepts from idea ...
Patient Care Coordinator
Charlotte, NC · On-site
$19 - $23/hr
... to YouTube and email a YouTube link to applyingcfc@ gmail.com) What are the position ... script--for phone calls, payment collection, etc Executing internal and external events: décor ...
Quick apply
Patient Care Coordinator
Charlotte, NC · On-site
$19 - $23/hr
... to YouTube and email a YouTube link to applyingcfc@ gmail.com) What are the position ... script--for phone calls, payment collection, etc Executing internal and external events: décor ...
Social Media Assistant
Burlington, NC · On-site
Draft and schedule posts for motivational content, leadership scripts, event recaps, and travel highlights under the Social Media Manager's direction. * Publish content consistently across YouTube ...
Social Media Assistant
Burlington, NC · On-site
Draft and schedule posts for motivational content, leadership scripts, event recaps, and travel highlights under the Social Media Manager's direction. * Publish content consistently across YouTube ...
Social Media Assistant
Burlington, NC · On-site
Draft and schedule posts for motivational content, leadership scripts, event recaps, and travel highlights under the Social Media Manager's direction. * Publish content consistently across YouTube ...
Social Media Assistant
Burlington, NC · On-site
Draft and schedule posts for motivational content, leadership scripts, event recaps, and travel highlights under the Social Media Manager's direction. * Publish content consistently across YouTube ...
Help lead WRAL News' daily content strategy across YouTube and social media platforms. * Create ... Must be able to multitask, manage last-minute script changes, and adapt quickly to technical or ...
Help lead WRAL News' daily content strategy across YouTube and social media platforms. * Create ... Must be able to multitask, manage last-minute script changes, and adapt quickly to technical or ...
Make brands feel native inside the biggest videos on YouTube Role Overview The Main Channel Brand ... Translate brand briefs into creative concepts, scripts, visual treatments, and pitch materials for ...
Make brands feel native inside the biggest videos on YouTube Role Overview The Main Channel Brand ... Translate brand briefs into creative concepts, scripts, visual treatments, and pitch materials for ...
Creative Producer - Brand
Greenville, NC · On-site
Make brands feel native inside the biggest videos on YouTube Role Overview The Main Channel Brand ... Translate brand briefs into creative concepts, scripts, visual treatments, and pitch materials for ...
Creative Producer - Brand
Greenville, NC · On-site
Make brands feel native inside the biggest videos on YouTube Role Overview The Main Channel Brand ... Translate brand briefs into creative concepts, scripts, visual treatments, and pitch materials for ...
Patient Services & Marketing Coordinator
Charlotte, NC · On-site
$19 - $23/hr
... scripts--for phone calls, payment collection, etc - Serve as the primary contact for new patients ... YouTube link to applyingcfc@ gmail.com)
Quick apply
Patient Services & Marketing Coordinator
Charlotte, NC · On-site
$19 - $23/hr
... scripts--for phone calls, payment collection, etc - Serve as the primary contact for new patients ... YouTube link to applyingcfc@ gmail.com)
... YouTube Channel Management • Plan, script, record, edit, and publish video content • Create videos addressing customer FAQs, product demonstrations, tutorials, and company initiatives • ...
... YouTube Channel Management • Plan, script, record, edit, and publish video content • Create videos addressing customer FAQs, product demonstrations, tutorials, and company initiatives • ...
Real Estate High Quality Leads & Full Training Provided
Charlotte, NC · On-site
$65K - $100K/yr
Gain access to a consistent flow of high-quality, organic leads sourced from Kaila's YouTube ... Participate in weekly script practice per team standards * Participate in team activities per team ...
Real Estate High Quality Leads & Full Training Provided
Charlotte, NC · On-site
$65K - $100K/yr
Gain access to a consistent flow of high-quality, organic leads sourced from Kaila's YouTube ... Participate in weekly script practice per team standards * Participate in team activities per team ...
The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To ... Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It ...
The YouTube Streamy Awards 2020-2023 Creator of the Year Accomplishments - Raised $20,000,000 To ... Script - Read Longest English Word - Watched Paint Dry - Ubering Across America - Watched It ...
Be Seen First
Auction Operations & Marketing Coordinator
Asheville, NC · On-site
$27 - $30/hr
Manage and create original content for Instagram, Facebook, X, and YouTube; assist with video ... Strong database management skills, Microsoft Office Scripts Digital marketing tools: Meta Ads ...
Quick apply
Be Seen First
Auction Operations & Marketing Coordinator
Asheville, NC · On-site
$27 - $30/hr
Manage and create original content for Instagram, Facebook, X, and YouTube; assist with video ... Strong database management skills, Microsoft Office Scripts Digital marketing tools: Meta Ads ...
High-Paying Real Estate Career
Charlotte, NC · On-site
$85K - $150K/yr
Kaila's YouTube channel draws in more than 24,000 viewers each month, providing a steady stream of ... Access an extensive collection of scripts, presentations, workflows, cutting-edge technology, and ...
High-Paying Real Estate Career
Charlotte, NC · On-site
$85K - $150K/yr
Kaila's YouTube channel draws in more than 24,000 viewers each month, providing a steady stream of ... Access an extensive collection of scripts, presentations, workflows, cutting-edge technology, and ...
Responsibilities * Develop content ideas, hooks, scripts, and creative briefs aligned to each ... Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube * Deep knowledge of ...
Responsibilities * Develop content ideas, hooks, scripts, and creative briefs aligned to each ... Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube * Deep knowledge of ...
Social Media Specialist
Raleigh, NC · On-site
Responsibilities * Develop content ideas, hooks, scripts, and creative briefs aligned to each ... Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube * Deep knowledge of ...
Social Media Specialist
Raleigh, NC · On-site
Responsibilities * Develop content ideas, hooks, scripts, and creative briefs aligned to each ... Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube * Deep knowledge of ...
Social Media Specialist
Raleigh, NC · On-site
Responsibilities * Develop content ideas, hooks, scripts, and creative briefs aligned to each ... Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube * Deep knowledge of ...
Quick apply
Social Media Specialist
Raleigh, NC · On-site
Responsibilities * Develop content ideas, hooks, scripts, and creative briefs aligned to each ... Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube * Deep knowledge of ...
Youtube Script information
What are the key skills and qualifications needed to thrive as a YouTube Scriptwriter, and why are they important?
What is the difference between Youtube Script vs Video Content Writer?
| Aspect | Youtube Script | Video Content Writer |
|---|---|---|
| Credentials | Basic writing skills, familiarity with YouTube platform | Strong writing skills, SEO knowledge, sometimes journalism or media background |
| Work Environment | Creative, digital media, remote or studio-based | Content creation, digital marketing, remote or office-based |
| Industry Usage | Primarily in YouTube channels, digital media | Broader media, websites, blogs, marketing materials |
| Search & Comparison Intent | Understanding script writing for YouTube videos | Understanding content writing for online media |
While both roles involve writing, a Youtube Script focuses on creating engaging scripts specifically for YouTube videos, emphasizing visual cues and audience engagement. A Video Content Writer produces broader written content for various digital platforms, often with SEO optimization. The roles overlap in writing skills but differ in platform focus and content style.
What is a YouTube script writer?
What are some common challenges faced by YouTube scriptwriters when creating engaging content for diverse audiences?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 9 days ago
Job description
Position Overview
The Executive Multiplatform Producer is a senior editorial leader responsible for guiding WRAL News’ evening coverage Monday–Friday across all platforms, including WRAL.com, WRAL News+, YouTube, social media, and WRAL’s 10pm and 11pm newscasts. This individual must love working and leading a late news team across platforms. This person will lead editorial decision-making during the late news hours, ensuring coverage is urgent, accurate, audience-focused, and aligned with WRAL’s multiplatform content strategy.
This role requires a strong newsroom leader who thrives during breaking news, communicates effectively under pressure, and helps drive WRAL’s “new, now, next” approach to storytelling across television, streaming, digital, and social platforms.
Key Responsibilities
Editorial Leadership
- Lead evening editorial direction across all WRAL platforms.
- Oversee content execution for WRAL.com, social media, YouTube, WRAL News+, and late newscasts.
- Coordinate breaking news coverage and make real-time editorial decisions.
- Ensure strong communication and leadership in the control room during high-pressure situations.
Newscast Oversight
- Provide editorial oversight for WRAL’s 10pm and 11pm newscasts.
- Fill in as a newscast producer as needed.
- Build and adjust rundowns that prioritize breaking news, accountability journalism, enterprise reporting, and WRAL’s content cornerstones.
- Maintain high standards for pacing, storytelling, writing, and production execution.
Coaching & Story Development
- Coach reporters, MMJs, producers, and field crews on WRAL’s editorial strategy and storytelling expectations.
- Guide story angles, live coverage plans, and multiplatform storytelling opportunities.
- Review and approve scripts, teases, and digital copy to ensure accuracy, clarity, urgency, and strong storytelling.
- Encourage accountability journalism, deeper context, and distinctive coverage that separates WRAL from competitors.
Multiplatform Strategy
- Ensure content is optimized for television, digital, streaming, YouTube, and social audiences.
- Collaborate with digital and streaming teams to maximize audience engagement.
- Identify opportunities for live coverage, digital-first storytelling, and expanded audience reach.
- Use analytics and audience insights to help inform editorial decisions.
Qualifications
- Bachelor’s degree in Journalism, Communications, or related field preferred.
- Minimum 5 years of experience producing television news or leading multiplatform newsroom coverage.
- Strong editorial judgment and leadership skills in fast-paced breaking news environments.
- Excellent writing, storytelling, communication, and line-producing abilities.
- Strong understanding of digital publishing, social media strategy, and audience engagement.
- Experience with newsroom systems, CMS platforms, and video editing tools.
- Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.
- Other duties as assigned.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Extended Computer Use: Majority of the work involves sitting at a desk, using computers to write scripts, organize newscasts, and manage newsroom software.
- Keyboard and Mouse Use: Frequent and repetitive use of hands for typing and operating office equipment.
- Sharp Attention to Detail: Continuous focus on video content, scripts, and real-time updates to ensure accuracy and quality.
- Hearing Acuity: Ability to listen to newsroom communications, live feeds, and control room instructions.
- Moving Around the Newsroom: Occasional walking to coordinate with team members, reporters, and production staff.
- Standing for Meetings: Periodic standing during team briefings or while overseeing live broadcasts.
- Stress Management: Ability to remain calm and focused during breaking news or high-pressure situations.
- Multitasking: Simultaneously managing multiple tasks, including script adjustments, live updates, and team coordination.
Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Night, evening, weekend, and holiday shifts may be required.
- Fast-paced newsroom environment with tight deadlines and frequent changes.
- Collaborative and dynamic team atmosphere.
Benefits:
- Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information:
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.