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Worldwide Marketing Jobs (NOW HIRING)

Werfen

Worldwide Marketing Director

Bedford, MA · On-site

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Werfen

Worldwide Marketing Director

Bedford, MA · On-site

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Werfen

Worldwide Marketing Director

Bedford, MA · On-site

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Socket.dev

Worldwide Marketing Director

Bedford, MA · On-site

$200 - $250/hr

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Werfenlife SA.

Worldwide Marketing Director

Bedford, MA · On-site

$200 - $250/hr

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Werfen

Worldwide Marketing Director

Bedford, MA

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Werfen

Worldwide Marketing Director

Bedford, MA · On-site

$200 - $250/hr

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Werfen

Worldwide Marketing Director

Bedford, MA

Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Jobtailor

NY · On-site

$100 - $125/hr

* Craft strategic worldwide marketing plans * Deliver customer-facing marketing programs * Define future market conditions * Engage with customers to improve sales and profitability globally * Achieve ...

Apple

Product Launch Manager, WW Marketing

Cupertino, CA · On-site

$190K/yr

Apple is looking for a Product Launch Manager to join the Product Launch and Marketing Operations within Worldwide Marketing to help deliver successful product launches and manage ongoing projects.

Autodesk, Inc.

$200 - $250/hr

Autodesk is investing to build that capability for Worldwide Marketing, and this role leads it. The Director, Marketing AI Orchestration is responsible for designing and building the AI orchestration ...

Apple

Product Launch Manager, WW Marketing

Cupertino, CA · On-site

$119K - $180K/yr

Apple is looking for a Product Launch Manager to join the Product Launch and Marketing Operations within Worldwide Marketing to help deliver successful product launches and manage ongoing projects.

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Worldwide Marketing information

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How much do worldwide marketing jobs pay per hour?

As of Sep 8, 2026, the average hourly pay for worldwide marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is worldwide marketing?

Worldwide marketing, also known as global marketing, refers to the process of planning, producing, placing, and promoting a business's products or services in markets across multiple countries. It involves understanding diverse cultural, economic, and legal environments and adapting marketing strategies to fit each region. Worldwide marketing aims to reach international customers, increase brand recognition, and grow revenue on a global scale by leveraging both standardized and localized approaches.

How does a worldwide marketing professional collaborate with regional teams to ensure campaign effectiveness across different markets?

Worldwide Marketing professionals work closely with regional marketing teams to tailor global campaigns to local audiences. This involves regular meetings to share insights, align messaging, and adapt strategies based on cultural nuances and market trends. Effective collaboration ensures consistency in brand messaging while allowing flexibility for regional preferences. Professionals in this role often coordinate timelines, share resources, and gather feedback to optimize campaigns for each market, making strong cross-cultural communication skills essential.

What are the key skills and qualifications needed to thrive as a worldwide marketing manager, and why are they important?

To thrive as a Worldwide Marketing Manager, you need expertise in global market analysis, strategic planning, and campaign management, often supported by a degree in marketing or business. Familiarity with marketing automation tools, CRM platforms, analytics software, and knowledge of international regulations are typically required. Strong cross-cultural communication, leadership, and adaptability help professionals excel in diverse, fast-changing environments. These skills are vital to effectively reach global audiences, ensure brand consistency, and drive international business growth.

What is the difference between Worldwide Marketing vs International Marketing?

AspectWorldwide MarketingInternational Marketing
FocusGlobal strategy targeting all markets globallyMarketing tailored to specific international markets
ScopeEncompasses all countries and regionsSpecific countries or regions within the global scope
CredentialsMarketing degree, international business certificationsSimilar credentials, often with regional expertise
Work EnvironmentGlobal teams, multinational corporationsRegional offices, local market teams

Worldwide Marketing involves creating strategies for the entire global market, aiming for a unified brand presence. International Marketing focuses on adapting marketing efforts to specific countries or regions. While both roles require similar credentials and often work within multinational companies, their scope and approach differ significantly.

More about Worldwide Marketing jobs

What job categories do people searching Worldwide Marketing jobs look for?

The top searched job categories for Worldwide Marketing jobs are:

Worldwide Marketing jobs near you
Infographic showing various Worldwide Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Worldwide Marketing Director

Werfen

Bedford, MA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Werfen rating

8.7

Company rating: 8.7 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

Job description

Introduction
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We're passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Overview
Job Summary
Werfen is seeking a highly strategic and customer-centric Director of Marketing, Hemostasis Solutions to lead the development and execution of global solution marketing strategies that accelerate growth, strengthen customer value, and differentiate Werfen's Hemostasis portfolio.
This leader will move beyond traditional product marketing to develop compelling end-to-end customer solutions that address the evolving needs of laboratories, clinicians, healthcare systems, and integrated care networks. The Director will translate market insights, customer challenges, clinical evidence, and workflow opportunities into value-based positioning, solution narratives, commercial programs, and value-added services that drive adoption and business performance.
Working across Global Product Management, Regional Marketing, Medical Affairs, Sales, Service, Clinical Affairs, and Customer Experience teams, the Director will champion a customer-out approach that positions Werfen as the trusted partner in hemostasis diagnostics, automation, and laboratory transformation.
Responsibilities
Key Accountabilities
  • Own the global solutions marketing strategy for the Hemostasis portfolio, leading the shift from product-centric messaging to workflow, operational, clinical, and economic solution positioning - and telling a compelling story of how Werfen's products, services, and teams transform labs worldwide.
  • Translate customer insight - Voice of Customer, journey mapping, and market, competitive, and reimbursement analysis - into differentiated value propositions tailored to distinct customer segments, buying personas, and care settings.
  • Partner with regional and country organizations to surface unmet needs and emerging opportunities, ensuring positioning stays consistent across regions, channels, and customer touchpoints.
  • Build the solution-selling toolkit - value calculators, ROI tools, business cases, customer narratives, and campaigns - that equips regional and commercial teams to drive adoption and retention.
  • Represent the customer and market requirements in portfolio strategy, partnering with Product Management to shape the pipeline and bridge upstream innovation with downstream execution.
  • Lead global commercialization and launch planning for new products and solutions.
  • Partner with Medical Affairs, Clinical Affairs, and key opinion leaders to build and disseminate the clinical, scientific, and economic evidence that reinforces customer value, and represent Werfen at congresses, conferences, and advisory boards.
  • Build, lead, and develop a new team of global marketers to own the Werfen Hemostasis brands - setting clear objectives, performance expectations, and development plans, and fostering a culture of accountability, innovation, and customer focus.
  • Establish the KPIs and dashboards that track market share, adoption, pipeline generation, and portfolio performance, and translate them into strategic recommendations.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Budget Managed (if applicable):
  • To be determined (TBD)

Internal Networking/Key Relationships:
  • Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Skills & Responsibilities:
  • Strong strategic marketing skills.
  • Excellent brand development and management skills
  • Demonstrated commercial acumen with experience driving revenue growth, launch success and campaign ROI.
  • Excellent presentation, communication, and influencing skills.
  • Strong analytical and problem-solving capabilities.
  • Proven ability to collaborate across global cross-functional teams.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Proficiency in market analysis, forecasting, and business planning.
  • Ability to develop 3 year strategic plans, annual marketing plans, and product launch plans
  • Experience developing value-based customer propositions and solution-oriented marketing programs.
  • Strong understanding of laboratory diagnostics, hospital operations, healthcare economics, or clinical workflows a plus.
  • Global marketing experience within a matrixed organization strongly preferred.
  • Regional marketing experience driving customer and company results desired.

Travel Requirements:
  • Up to 25% of the time

Qualifications
Min Knowledge & Experience required for the position:
  • Bachelor's degree in Business, Marketing or Communications or a related discipline
  • Minimum of 10 years' experience in the diagnostics industry as a Product Manager, Marketing Manager or Sales Manager

The annual base salary range for this role is currently $200,000 to $250,000. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.
This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.
Closing
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.
We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.
www.werfen.com

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About Werfen

Sourced by ZipRecruiter

Industry

Health care and social assistance

Company size

1,001 - 5,000 Employees

Headquarters location

L'Hospitalet de Llobregat, Barcelona, ES

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