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Wine Sampling Jobs in Alberta (NOW HIRING)

We provide our customers with vast selection of specialty liquors, beers and wines! Each person at ... sampling and suggesting products to every customer Maintain a high level of service and product ...

Wine Sampling information

What is a wine sampling?

A Wine Sampling job involves promoting and offering wine samples to customers at retail stores, events, or vineyards. The goal is to educate customers about different wines, encourage sales, and enhance the overall tasting experience. Responsibilities may include setting up tasting stations, discussing flavor profiles, and following alcohol service guidelines. Strong communication and customer service skills are essential for this role.

What does a wine sampling do?

A typical day in wine sampling involves setting up tasting stations, educating customers about different wines, guiding them through tasting experiences, and answering questions about flavor profiles and pairings. You'll often handle sales transactions, track inventory, and sometimes assist in organizing special events or tours at the winery or retail location. Collaboration with other wine professionals, such as sommeliers and vineyard staff, is common to ensure guests receive accurate information and excellent service. This role provides a dynamic environment where engaging with new people is part of the daily routine, making it ideal for those who are passionate about wine and enjoy customer interaction.

What are the key skills and qualifications needed to thrive in the wine sampling position, and why are they important?

To excel in Wine Sampling, a strong palate, understanding of wine varietals, and foundational knowledge of wine production are essential, often supported by hospitality or sommelier certifications. Familiarity with point-of-sale (POS) systems, inventory management tools, and tasting room protocols is typically required. Excellent communication, customer service, and presentation skills help professionals engage and educate customers effectively. These abilities are crucial for creating memorable tasting experiences, supporting sales goals, and ensuring customer satisfaction in the wine industry.

What are popular job titles related to Wine Sampling jobs in Alberta?

For Wine Sampling jobs in Alberta, the most frequently searched job titles are:

What job categories do people searching Wine Sampling jobs in Alberta look for?

The top searched job categories for Wine Sampling jobs in Alberta are:

Infographic showing various Wine Sampling job openings in Alberta as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution.

Sales & Marketing Coordinator

Calgary, AB • On-site

Full-time

Re-posted 29 days ago


Job description

Sales & Marketing Coordinator
Western Canada (AB/SK/MB) | Based in Calgary, AB

Charton Hobbs is Canada’s largest privately held wine and spirits importer, representing an outstanding portfolio of globally recognized brands. We are currently seeking a highly organized and detail-oriented Sales & Marketing Coordinator to support our Western Canada team.

Reporting to the Sales Manager, Alberta, this role is based in Calgary and supports sales and marketing initiatives across Alberta, Saskatchewan, and Manitoba. The successful candidate is collaborative, resourceful, and thrives in a fast-paced environment where priorities evolve quickly.

Key Responsibilities

Sales Support

  • Support the Sales Team through the preparation of weekly reports, including sales performance, inventory updates, and brand insights
  • Maintain and update portfolio price lists and sales tools to ensure accuracy and consistency
  • Coordinate marketing collateral and materials for field sales teams
  • Assist in the execution of retail programs, including LTO grids and listing applications across AB, SK, and MB
  • Support trade and consumer events, including coordination, setup, and execution
  • Compile market and category data to support supplier presentations and business reviews
  • Manage product sample ordering and distribution, including coordination with internal teams and external partners
  • Oversee product allocations through Liquor Connect and assist with POS inventory management


Marketing & Design Support

  • Develop and coordinate advertising placements (e.g., Culinaire, Liquor Connect)
  • Create sales and marketing materials including LTO sell sheets, POS, and promotional tools
  • Prepare and distribute regular sales communications, including LTO updates and internal newsletters
  • Design presentations and templates for sales meetings and supplier interactions
  • Coordinate supplier visits, including travel logistics and event planning
  • Support social media content creation and execution


Qualifications & Skills

  • Proficiency in Microsoft Office (particularly Excel) and Adobe Creative Suite (Illustrator, InDesign, Photoshop)
  • Strong organizational skills with the ability to manage multiple priorities and deadlines
  • Excellent written and verbal communication skills
  • Detail-oriented with a high level of accuracy
  • Proactive and solutions-focused, with the ability to work both independently and collaboratively
  • Interest in or knowledge of the wine and spirits industry; WSET or equivalent is an asset
  • Valid ProServe certification, or willingness to obtain


Compensation

A competitive compensation package, including base salary and performance-based incentive bonus, will be offered commensurate with experience.


How to Apply

Please submit your resume and a cover letter outlining your interest in the role and relevant experience.


Additional Information

The above information is intended to describe the general nature of the work performed in this role and is not an exhaustive list of all duties and responsibilities. Additional duties may be assigned as required. This job description will be reviewed periodically as part of the performance management process.


Charton Hobbs is an equal opportunity employer and welcomes applications from individuals of all backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.