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Wellness Public Relations Jobs in Indiana (NOW HIRING)

Powers Health

Marketing Coordinator

Munster, IN · On-site

$41K - $57K/yr

The position is primarily located in the Public Relations office in Munster, Indiana and St ... Wellness program, including free screenings * Healthcare and Dependent Care Spending Accounts (HSA)

Powers Health

Marketing Coordinator

Munster, IN · On-site

$21 - $35.89/hr

The position is primarily located in the Public Relations office in Munster, Indiana and St ... Wellness program, including free screenings * Healthcare and Dependent Care Spending Accounts (HSA)

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Wellness Public Relations information

What is wellness public relations?

Wellness Public Relations (PR) is a specialized field focused on promoting the image, reputation, and messaging of brands, organizations, or professionals within the health and wellness industry. This can include fitness brands, nutrition companies, wellness retreats, spas, healthcare providers, and more. Wellness PR professionals develop strategies to communicate positive messages, generate media coverage, manage events, and engage with key audiences to build trust and credibility. Their work often involves working with influencers, securing press features, and crafting campaigns that highlight the benefits and values of wellness-related products or services. The goal is to enhance public awareness and foster a positive connection between the brand and its target audience.

How does a wellness public relations professional collaborate with internal wellness teams and external partners to promote health initiatives?

A Wellness Public Relations professional works closely with internal wellness coordinators, marketing teams, and subject matter experts to develop clear messaging and engaging campaigns around health initiatives. Externally, they build and maintain relationships with media outlets, influencers, and community organizations to amplify program visibility and credibility. Regular meetings, collaborative planning sessions, and joint events are common, ensuring consistent communication and alignment of goals. This collaborative approach helps maximize outreach and encourages broader community engagement in wellness programs.

What are the key skills and qualifications needed to thrive as a wellness public relations professional, and why are they important?

To thrive as a Wellness Public Relations professional, you need expertise in media relations, content creation, and a solid understanding of wellness industry trends, typically supported by a degree in communications, public relations, or a related field. Familiarity with PR management tools like Cision or Meltwater and social media analytics platforms is highly beneficial. Exceptional interpersonal skills, creativity, and the ability to craft compelling narratives help you stand out in this role. These competencies are crucial for effectively promoting wellness brands, building strong media relationships, and executing impactful PR campaigns.

What is the difference between Wellness Public Relations vs Health Communications Specialist?

AspectWellness Public RelationsHealth Communications Specialist
Required CredentialsBachelor's in PR, Marketing, or related field; experience in wellness industryBachelor's in Public Health, Communications, or related; knowledge of health topics
Work EnvironmentPR agencies, wellness brands, health organizationsHospitals, public health departments, health-focused NGOs
Employer & Industry UsageUsed by wellness brands and health-focused companies for brand imageUsed by health agencies to communicate health info to the public
Common Search & Comparison IntentUnderstanding PR roles in wellnessUnderstanding health communication roles

While both roles involve communicating health-related information, Wellness Public Relations focuses on managing the public image and brand messaging for wellness companies, whereas Health Communications Specialists concentrate on disseminating health information to the public, often within healthcare or public health settings.

What is public relations in health care?

Public relations in health care involves managing communication between healthcare organizations and the public to promote health initiatives, improve reputation, and build trust. Wellness public relations professionals develop strategies, craft messages, and coordinate media outreach to enhance public understanding of health services and policies.

What are popular job titles related to Wellness Public Relations jobs in Indiana?

For Wellness Public Relations jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Wellness Public Relations jobs in Indiana look for?

The top searched job categories for Wellness Public Relations jobs in Indiana are:

Wellness Public Relations jobs near you

Public Relations Specialist

Indianapolis, IN • Hybrid

JDA Worldwide
Marketing • 11 - 50 employees
Learn more about JDA Worldwideexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 19 days ago

Job description

Description

JDA Worldwide is a full-service marketing and communications firm. For over three decades, we have served national, emerging, and category-leading brands who want to make a positive impact on the world. We are headquartered in Indianapolis and have proudly been named one of the best places to work in Indiana for 6 straight years.


Prolific, our parent company, is The Growth Firm. Prolific holds a collection of companies and capabilities focused on one thing - growth.


Location: We are looking for a Publicist that is located in the Indianapolis or Nashville area. This is a hybrid position.


Job Summary

The Public Relations Specialist is responsible for developing and executing earned media strategies that elevate client visibility across national, regional, trade, and digital media. This role pitches interviews, feature stories, editorials, and other written works on behalf of clients while cultivating strong relationships with journalists, producers, editors, and podcast hosts. The specialist also serves as an initial point of contact for inbound media inquiries and helps identify timely opportunities that support client goals.


The ideal candidate is a news enthusiast with exceptional writing skills and strong media instincts. They are proactive, take initiative without waiting to be directed, anticipate client and team needs, and consistently bring fresh, creative ideas to the table. They stay closely connected to the daily news cycle and are constantly thinking about how current events, cultural conversations, and emerging trends create opportunities for clients.


Success in this role requires someone who thrives in a fast-paced environment, communicates professionally in every interaction, collaborates well with others, and is willing to jump in wherever needed to help the team succeed.


Requirements

  • Foster and maintain strong relationships with members of the media.
  • Pitch and secure interviews, feature stories, editorials, guest articles, podcasts, and other earned media opportunities.
  • Draft compelling press releases, media pitches, statements, talking points, op-eds, award submissions, and other written communications on behalf of clients.
  • Serve as the first point of contact for inbound media inquiries and respond promptly to requests.
  • Research, establish, and develop relationships with reporters, editors, producers, and influencers.
  • Develop and maintain customized media lists tailored to each client's audience, geography, and campaign objectives.
  • Monitor the daily news cycle, industry trends, and cultural conversations to identify proactive media opportunities and potential reputational risks.
  • Bring creative story ideas and strategic recommendations that help clients stay relevant in the news.
  • Anticipate client and team needs by taking initiative and moving projects forward with minimal direction.
  • Master and utilize PR tools such as Muck Rack.
  • Seek opportunities for partnerships, sponsorships, speaking engagements, and other visibility opportunities.
  • Track media coverage and campaign performance while preparing client reports.
  • Represent clients on-site during media interviews, press conferences, book launches, and special events as needed.
  • Represent JDA Worldwide with professionalism in appearance, communication, and conduct.
  • Collaborate across departments and willingly support teammates to ensure exceptional client service. 

Requirements

Required Education / Experience

  • BS/BA in Business, Communications, Public Relations, or a related field
  • Proven experience as a Public Relations Officer or similar PR role
  • Experience managing media relations (online, broadcast and print)
  • Background in researching, writing and editing publications

Preferred Education / Experience

  • 2-3 years Experience as a Publicist or related fields
  • MA in Business, Communications, Public Relations, or a related field
  • Broad media connections, particularly in Faith, Business, and Government

Competencies

  • Exceptional Written & Verbal Communication
  • News Judgment & Media Awareness
  • Initiative & Ownership
  • Creativity & Strategic Thinking
  • Client Focus
  • Relationship Building
  • Collaboration & Teamwork
  • Project Management
  • Organization & Attention to Detail
  • Time Management
  • Adaptability
  • Professionalism
  • Solution Oriented
  • Leadership Skills
  • Results Driven

The duties are many, various, and not limited to those listed above.


Benefits

  • Healthcare plan (Medical, Dental & Vision)
  • 401k matching program
  • Life insurance (company paid)
  • Paid time off (Vacation, Sick & Holidays)
  • Paid parental leave
  • Short-Term & Long-Term Disability (company paid)
  • Training & development
  • Cell phone reimbursement
  • Hybrid work setting and casual dress
  • Wellness resources
  • Free snacks & drinks available in office locations

Apply