As a Weekend Brand Ambassador, your main duties usually involve engaging with customers, providing product demonstrations, answering questions, and encouraging product sampling or sales. You often set up and tear down event booths or displays, distribute marketing materials, and gather feedback or data to report to the brand team. Depending on the employer, you may also support social media promotion or online engagement during live events. These varied tasks help ensure the brand has a positive presence and reaches its marketing goals over the weekend.