WI · On-site
Develop and maintain accurate, engaging, search-optimized website content * Create landing pages for recruitment, admissions, outreach, and marketing initiatives * Improve user experience, navigation ...
While social media is the primary focus, this role will also support digital marketing efforts including SEO, Google Analytics, paid advertising, and website optimization. If you enjoy creating ...
While social media is the primary focus, this role will also support digital marketing efforts including SEO, Google Analytics, paid advertising, and website optimization. If you enjoy creating ...
While social media is the primary focus, this role will also support digital marketing efforts including SEO, Google Analytics, paid advertising, and website optimization. If you enjoy creating ...
While social media is the primary focus, this role will also support digital marketing efforts including SEO, Google Analytics, paid advertising, and website optimization. If you enjoy creating ...
Website Lead
Brookfield, WI · On-site
The Website Lead will take a data-first approach to continuously identify opportunities for ... This includes campaign integration, SEO performance optimization, and ongoing evaluation of site ...
Website Lead
Brookfield, WI · On-site
The Website Lead will take a data-first approach to continuously identify opportunities for ... This includes campaign integration, SEO performance optimization, and ongoing evaluation of site ...
Website Lead
Brookfield, WI · On-site
The Website Lead will take a data-first approach to continuously identify opportunities for ... This includes campaign integration, SEO performance optimization, and ongoing evaluation of site ...
Website Lead
Brookfield, WI · On-site
The Website Lead will take a data-first approach to continuously identify opportunities for ... This includes campaign integration, SEO performance optimization, and ongoing evaluation of site ...
Website Developer
Elmwood, WI · On-site
Understanding of technical SEO, website accessibility, and user-experience best practices * Strong analytical, organizational, and problem-solving skills * Excellent attention to detail and ...
Website Developer
Elmwood, WI · On-site
Understanding of technical SEO, website accessibility, and user-experience best practices * Strong analytical, organizational, and problem-solving skills * Excellent attention to detail and ...
Digital Marketing Manager
Oconomowoc, WI · On-site
$80K - $95K/yr
Website strategy and content * Search engine optimization (SEO) * Local search visibility * Online reputation management * Digital marketing campaigns * Analytics to strengthen brand awareness ...
Digital Marketing Manager
Oconomowoc, WI · On-site
$80K - $95K/yr
Website strategy and content * Search engine optimization (SEO) * Local search visibility * Online reputation management * Digital marketing campaigns * Analytics to strengthen brand awareness ...
Digital Marketing Manager
Oconomowoc, WI · On-site
$80K - $95K/yr
Website strategy and content * Search engine optimization (SEO) * Local search visibility * Online reputation management * Digital marketing campaigns * Analytics to strengthen brand awareness ...
Digital Marketing Manager
Oconomowoc, WI · On-site
$80K - $95K/yr
Website strategy and content * Search engine optimization (SEO) * Local search visibility * Online reputation management * Digital marketing campaigns * Analytics to strengthen brand awareness ...
WI · On-site
In November, the firm plans to launch a new website structured around state, market, and practice-area content. Local search, technical SEO, content strategy, and AI search visibility must move ...
WI · On-site
In November, the firm plans to launch a new website structured around state, market, and practice-area content. Local search, technical SEO, content strategy, and AI search visibility must move ...
WI · On-site
$80K - $95K/yr
Website strategy and content Search engine optimization (SEO) Local search visibility Online reputation management Digital marketing campaigns Analytics to strengthen brand awareness, support ...
New
WI · On-site
$80K - $95K/yr
Website strategy and content Search engine optimization (SEO) Local search visibility Online reputation management Digital marketing campaigns Analytics to strengthen brand awareness, support ...
New
Website Content Specialist
Menomonie, WI · On-site +1
$45K/yr
Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search * Create visually engaging ...
Website Content Specialist
Menomonie, WI · On-site +1
$45K/yr
Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search * Create visually engaging ...
Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search * Create visually engaging ...
Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search * Create visually engaging ...
Website Developer
Elmwood, WI · On-site
Understanding of technical SEO, website accessibility, and user-experience best practices * Strong analytical, organizational, and problem-solving skills * Excellent attention to detail and ...
Website Developer
Elmwood, WI · On-site
Understanding of technical SEO, website accessibility, and user-experience best practices * Strong analytical, organizational, and problem-solving skills * Excellent attention to detail and ...
Website Experience Optimization * Own the merchandising strategy for key product-focused customer touchpoints including: * Homepage * Category Pages * Product Listing Pages * Product Detail Pages
Website Experience Optimization * Own the merchandising strategy for key product-focused customer touchpoints including: * Homepage * Category Pages * Product Listing Pages * Product Detail Pages
Web Merchant
Milwaukee, WI · On-site
Website Experience Optimization * Own the merchandising strategy for key product-focused customer touchpoints including: * Homepage * Category Pages * Product Listing Pages * Product Detail Pages
Web Merchant
Milwaukee, WI · On-site
Website Experience Optimization * Own the merchandising strategy for key product-focused customer touchpoints including: * Homepage * Category Pages * Product Listing Pages * Product Detail Pages
Web Merchant
Milwaukee, WI · On-site
Bachelor's degree in Marketing, Business, Digital Commerce, Communications, or related field.3-5 years of experience in digital merchandising, digital marketing, website optimization, product ...
Web Merchant
Milwaukee, WI · On-site
Bachelor's degree in Marketing, Business, Digital Commerce, Communications, or related field.3-5 years of experience in digital merchandising, digital marketing, website optimization, product ...
WI · On-site
We are seeking a detail-oriented and results-driven SEO specialist to join our team. This role is ... Provide Organic Search recommendations for non-website digital assets like videos, social media ...
Senior SEO Specialist
Waukesha, WI · On-site
Support campaign launches and website updates with SEO best practices * Coordinate with external agencies or vendors as needed Minimum Requirements * Bachelor's degree or equivalent experience * 3-5 ...
Senior SEO Specialist
Waukesha, WI · On-site
Support campaign launches and website updates with SEO best practices * Coordinate with external agencies or vendors as needed Minimum Requirements * Bachelor's degree or equivalent experience * 3-5 ...
Marketing Generalist
Pewaukee, WI · On-site
Support SEO/AEO, website optimization, landing pages, internal linking, metadata, and other organic search initiatives. * Coordinate social media and YouTube content, publishing, and optimization.
New
Marketing Generalist
Pewaukee, WI · On-site
Support SEO/AEO, website optimization, landing pages, internal linking, metadata, and other organic search initiatives. * Coordinate social media and YouTube content, publishing, and optimization.
New
Support campaign launches and website updates with SEO best practices * Coordinate with external agencies or vendors as needed Minimum Requirements * Bachelor's degree or equivalent experience * 3-5 ...
Support campaign launches and website updates with SEO best practices * Coordinate with external agencies or vendors as needed Minimum Requirements * Bachelor's degree or equivalent experience * 3-5 ...
Website Optimization information
Is website optimization a full-time job?
Website optimization is often a full-time role for specialists such as SEO analysts or digital marketers, especially in larger organizations. The job typically involves ongoing tasks like analyzing website performance, implementing improvements, and using tools like Google Analytics, which require consistent effort. However, some roles may be part-time or project-based depending on the company's needs and scope of work.
Job description
- Lead and optimize the organization’s digital presence across multiple operating companies in Wisconsin and Indiana
- Serve as primary administrator for multiple operating company websites
- Develop and maintain accurate, engaging, search-optimized website content
- Create landing pages for recruitment, admissions, outreach, and marketing initiatives
- Improve user experience, navigation, accessibility, and website performance
- Partner with vendors and developers on website enhancements and new functionality
- Monitor website analytics and recommend continuous improvements
- Develop and execute integrated digital campaigns for recruitment, admissions, referrals, and community outreach
- Create and manage email marketing campaigns, landing pages, and digital outreach materials
- Coordinate search, display, social, and retargeting advertising campaigns
- Measure campaign performance and optimize strategies using data and results
- Support marketing automation and lead nurturing initiatives
- Manage and optimize Google Business Profiles across multiple locations
- Improve local search visibility through SEO best practices and directory management
- Monitor search rankings, online reviews, and brand mentions
- Develop dashboards and reports measuring key performance indicators
- Analyze user behavior and recommend improvements to engagement and conversion
- Partner with Digital Content Creators, Social Media Coordinator, operating company leaders, vendors, agencies, and technology partners
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, or related field
- 5+ years of experience in digital marketing, website management, or digital strategy
- Experience managing CMS platforms (WordPress preferred)
- Strong understanding of SEO, local SEO, GEO and website optimization
- Experience with Google Analytics, Google Search Console, Google Business Profile, and similar reporting tools
- Experience managing email marketing platforms and digital campaigns
- Strong project management and organizational skills
- Excellent written communication and content editing abilities
- Ability to manage multiple priorities across several operating companies
- Experience in healthcare, education, behavioral health, or human services preferred
- Experience with CRM or marketing automation platforms preferred
- Knowledge of ADA website accessibility standards preferred
- Experience managing paid digital advertising preferred
Core Competencies
Demonstrates expertise in digital marketing strategies, website management, and SEO best practices, with a strong focus on optimizing user experience and engagement across multiple platforms. Proficient in managing digital campaigns, analytics, and content creation to drive recruitment and outreach initiatives.
Highest-signal resume keywords
- Digital Marketing Strategy
- Website Management
- Search Engine Optimization (SEO)
- Google Analytics
- Email Marketing Campaigns
ATS Optimization Keywords
Hard Skills
- Digital Marketing
- Website Optimization
- Content Management Systems (CMS)
- Project Management
- Data Analysis
Soft Skills
- Organizational Skills
- Written Communication
- Content Editing
Industry Keywords
- Healthcare
- Education
- Behavioral Health
- Human Services
- ADA Website Accessibility Standards
Tools & Technologies
- Google Business Profile
- Google Search Console
- Email Marketing Platforms
- Marketing Automation Platforms