ZipRecruiter

Log In

1

Website Content Manager Jobs in Rochester, MN (NOW HIRING)

Geotek LLC

Marketing Specialist

Stewartville, MN · On-site

$75K - $100K/yr

... websites, and sales aids. Project manage collateral refreshes. o Work with Marketing Manager and ... product content and providing additional administrative oversight as required. o Own product ...

Hubbard Broadcasting

Newscast Producer

Rochester, MN · On-site

Produce digital content by writing and posting stories for the website and social media platforms ... Manage live newscast execution from the control room, clearly communicating real-time changes to ...

All JobsWebsite Content JobsWebsite Content Manager JobsWebsite Content Manager Jobs in Rochester, MN

Website Content Manager information

See Rochester, MN salary details

$25.9K

$81.4K

$125.9K

How much do website content manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for website content manager in Rochester, MN is $81,381.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,900.00 and $95,200.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a website content manager, and why are they important?

To thrive as a Website Content Manager, you need expertise in content strategy, SEO best practices, and strong writing and editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Excellent organizational skills, creativity, and effective communication make someone stand out in this role. These abilities are essential for delivering engaging, consistent, and optimized web content that drives user engagement and supports business objectives.

What is the difference between Website Content Manager vs Content Strategist?

AspectWebsite Content ManagerContent Strategist
Primary FocusManaging and updating website contentPlanning and developing overall content strategy
ResponsibilitiesContent creation, editing, publishing, SEO optimizationContent planning, audience analysis, content roadmap
Skills & CertificationsSEO, CMS proficiency, writing skillsContent marketing, analytics, strategic thinking
Work EnvironmentWebsites, digital marketing teamsMarketing departments, content teams

The Website Content Manager primarily handles the day-to-day management and publishing of website content, ensuring it aligns with SEO best practices. In contrast, the Content Strategist focuses on developing comprehensive content plans to meet business goals and target audience needs. While both roles require strong writing and digital skills, the Content Strategist emphasizes strategic planning, whereas the Website Content Manager emphasizes execution and maintenance.

What are some common challenges website content managers face when coordinating with multiple departments?

Website Content Managers often collaborate with marketing, design, and technical teams to ensure content aligns with brand standards and business goals. A frequent challenge is balancing diverse priorities and timelines, as each department may have different objectives and approval processes. Effective communication, project management skills, and a clear content calendar are essential to keep projects on track and minimize delays. Proactively managing expectations and fostering strong working relationships can help address these challenges and ensure a smooth content workflow.

What does a website content manager do?

A Website Content Manager is responsible for creating, editing, and managing the content published on a company's website. They ensure that all web content is accurate, up-to-date, visually appealing, and aligns with the company's brand and business goals. Their duties often include collaborating with writers, designers, and marketing teams, as well as analyzing website performance and implementing SEO best practices. Website Content Managers play a crucial role in improving user experience and maintaining a website's relevance and effectiveness.
What job categories do people searching Website Content Manager jobs in Rochester, MN look for? The top searched job categories for Website Content Manager jobs in Rochester, MN are:
What cities near Rochester, MN are hiring for Website Content Manager jobs? Cities near Rochester, MN with the most Website Content Manager job openings:
Website Content Manager jobs near you
Infographic showing various Website Content Manager job openings in Rochester, MN as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 87% In-person, 2% Hybrid, and 11% Remote job distribution, with an average salary of $81,381 per year, or $39.1 per hour.

Digital Producer and Social Media Coordinator

Hubbard Broadcasting

Rochester, MN • On-site

Full-time

Posted 13 days ago

Hubbard Broadcasting rating

7.4

Company rating: 7.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

40th of 76 rated media

Job description

  • Write clear, accurate, and engaging stories for the station's website and digital platforms using broadcast scripts, Associated Press wire stories, outside sources, and raw news facts.
  • Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
  • Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
  • Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
  • Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
  • Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
  • Assist with digital coverage for major news events such as station-sponsored events, elections, and sporting events, including stories, live-streaming opportunities, social media posts, and photo and video content.
  • Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
  • Help with website layout and design as needed.
  • Maintain awareness of local, national, and world events and demonstrate a passion for news.
  • Stay informed of changes and trends in digital content, social media, and content presentation.
  • Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays. May assist in other roles as needed.
  • Attend and participate in meetings as required.
  • Perform other duties as assigned.

  • Bachelor's degree in journalism, communications, or related field, or equivalent experience in news writing (newspaper or web writing preferred).
  • Strong writing, spelling, and grammar skills with sound news judgment.
  • Experience using digital publishing content management systems.
  • Working knowledge of photo editing, video editing, and basic HTML.
  • Experience using major social media platforms such as Facebook, X (Twitter), and YouTube.
  • Ability to work efficiently under tight deadlines and manage multiple tasks.
  • Strong communication skills and the ability to work effectively with a team.

What Hubbard Broadcasting employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply