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Position: Website Manager
Reports To: Director of Digital Technology Operations
Department: Growth & Engagement
Location: New York, NY (Hybrid)
FLSA Status: Full Time, Exempt
Compensation: $70,000-$90,000/yr
About The Apollo
In December 2024, The Apollo Theater became the first organization honored by the Kennedy Center Awards, emphasizing The Apollo’s impact on the past, present, and future of American culture and the performing arts. From the longest-running talent show in America with Amateur Night at The Apollo, which launched the careers of icons like Ella Fitzgerald and Lauryn Hill, to performances from beloved legends like Smokey Robinson and Lil’ Kim and today’s biggest stars like Drake, The Apollo has always been a home for artists to create and a home for audiences to see incredible music and art from legendary artists.
The Apollo is an American cultural treasure. It is a vibrant non-profit organization rooted in the Harlem community that engages people from around New York, the nation, and the world. Since 1934, The Apollo has celebrated, created, and presented work that centers Black artists and voices from across the African Diaspora. It has also been a catalyst for social and civic advocacy. Today, The Apollo is the largest performing arts institution committed to Black culture and creativity.
Position Overview
The Apollo Theater seeks a highly organized, detail-oriented, and technically skilled Web Manager to oversee the day-to-day management, publishing, optimization, and performance of the organization's digital ecosystem.
This role will serve as the primary steward of Apollo's public-facing website, ensuring that digital experiences effectively support ticket sales, audience engagement, fundraising, memberships, educational initiatives, and institutional communications. The Web Manager will be responsible for maintaining website content, developing landing pages, implementing SEO best practices, conducting quality assurance, and coordinating cross-functional digital projects.
As Apollo enters a new chapter of growth and expands programming across its campus, this role will play a critical part in ensuring that the website remains engaging, accessible, scalable, and aligned with organizational goals. The ideal candidate combines technical website management expertise with a strong understanding of digital marketing, user experience, analytics, and content operations.
Schedule: Working hours are Monday-Friday, 10:00am-6:00pm. In-office presence on Tuesdays, Wednesdays, and Thursdays, with additional in-person attendance as required for programs and events.
In-Person Collaboration: Regular attendance at Apollo offices required to support cross-functional collaboration and campaign execution.
Campaign Support: Occasional evening and weekend availability may be required to support major performances, ticket launches, fundraising initiatives, and institutional campaigns.
Key Responsibilities
Website Management & Content Publishing

• Website Administration: Serve as the primary administrator for Apollo's website and Webflow content management system.
• Content Publishing: Create, update, and publish event pages, landing pages, campaign pages, and institutional content across the Apollo website.
• Content Governance: Ensure website content remains accurate, timely, brand-aligned, and optimized for user engagement.
• Site Organization: Maintain website architecture, navigation, page hierarchy, and content organization to support audience discovery and ease of use.
• Publishing Operations: Support high-volume publishing needs associated with performances, festivals, educational programming, fundraising campaigns, memberships, and special initiatives.

User Experience & Conversion Optimization

• UX Enhancement: Support continuous improvements to user experience, navigation, usability, and conversion performance.
• Accessibility Compliance: Ensure web content and digital experiences adhere to accessibility standards and best practices.
• Mobile Optimization: Monitor and improve website performance across mobile, tablet, and desktop experiences.
• Conversion Support: Collaborate with marketing and growth teams to optimize calls-to-action, landing page performance, ticket purchase flows, donation experiences, and user journeys.
• Engagement Optimization: Recommend and implement enhancements that increase audience engagement, content discovery, and website effectiveness.

• Search Optimization: Implement SEO best practices across website content, pages, and campaigns.
• Technical SEO: Manage metadata, URL structures, internal linking strategies, page hierarchy, and image optimization.
• Content Collaboration: Partner with content, communications, and marketing teams to support editorial, campaign, and storytelling initiatives.
• Audience Growth: Contribute to content growth strategies that increase visibility, website traffic, and audience acquisition.
• Performance Monitoring: Analyze organic search performance and recommend opportunities for improvement.

Quality Assurance & Platform Maintenance

• Quality Control: Conduct regular QA testing across browsers, devices, and operating systems to ensure a consistent user experience.
• Issue Resolution: Identify, troubleshoot, and coordinate resolution of website functionality issues and technical concerns.
• Vendor Collaboration: Work closely with developers, designers, and external partners on website enhancements and maintenance projects.
• Documentation: Maintain website standards, publishing procedures, and operational documentation.
• Platform Health: Monitor website performance, uptime, technical integrity, and overall functionality.

• Campaign Execution: Support digital initiatives related to ticket sales, fundraising, memberships, education programs, retail, and institutional communications.
• Stakeholder Collaboration: Partner with Marketing, Communications, Development, Programming, Education, Audience Services, and Operations teams to ensure successful project execution.
• Launch Support: Assist with website and landing page launches tied to performances, campaigns, sponsorships, donor initiatives, and major organizational announcements.
• Project Coordination: Manage digital requests and ensure timely implementation of website-related priorities across the organization.

Qualifications

• Minimum of 3 years of experience managing websites, digital properties, or content management systems.
• Demonstrated experience working within Webflow and administering website content at scale.
• Working knowledge of HTML, CSS, and basic JavaScript.
• Familiarity with website publishing workflows, SEO best practices, content operations, and user experience principles.
• Proven ability to manage multiple initiatives simultaneously while maintaining strong attention to detail.
• Excellent written, verbal, organizational, and cross-functional collaboration skills.
• Ability to independently identify issues, recommend solutions, and execute digital improvements.
• Interest in arts, culture, audience engagement, storytelling, and mission-driven organizations.

Preferred Qualifications

• Experience with HubSpot, Google Analytics 4 (GA4), Google Tag Manager, and website analytics platforms.
• Familiarity with e-commerce platforms such as Shopify.
• Experience supporting ticketing, fundraising, membership, or digital marketing initiatives.
• Experience within arts and culture organizations, nonprofits, entertainment, media, or mission-driven institutions.
• Knowledge of accessibility standards, conversion rate optimization, audience engagement strategies, and digital content planning.
• Familiarity with marketing automation and CRM-integrated web experiences.

Success Metrics

• Consistently execute website updates, event launches, and digital campaigns on time and with high accuracy.
• Improve website usability, accessibility, and overall user experience.
• Maintain a scalable and organized website structure as Apollo's programming and campus operations expand.
• Increase operational efficiency for cross-functional teams relying on web support and publishing services.
• Support measurable growth in website engagement, traffic, ticket conversion, and campaign performance.
• Establish confidence across departments in the reliability, responsiveness, and effectiveness of Apollo's digital presence.

Benefits:

•  Medical, Dental, and Vision insurance with generous employer contribution
• Life insurance
• Multiple additional optional insurances
• 401k
• HSA and FSA
• Show discounts
• Gift Shop discounts
• Employee assistance program
• Local restaurant discounts
• Comp tickets to events at other cultural institutions

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