... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... Responsibilities * Lead lifecycle marketing in West Africa; owning activation, retention ...
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... Responsibilities * Lead lifecycle marketing in West Africa; owning activation, retention ...
CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as ... Shape the external narrative with Marketing, from product positioning through launch. * Lead the ...
CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as ... Shape the external narrative with Marketing, from product positioning through launch. * Lead the ...
Web3 Marketer information
What is the difference between Web3 Marketer vs Content Marketer?
| Aspect | Web3 Marketer | Content Marketer |
|---|---|---|
| Credentials | Digital marketing, blockchain, crypto knowledge | Marketing, communications, writing skills |
| Work Environment | Crypto projects, blockchain startups, decentralized platforms | Various industries, online platforms, media companies |
| Employer & Industry | Crypto companies, Web3 startups, blockchain firms | Media, tech, consumer brands, agencies |
| Search & Comparison Intent | Marketing strategies in blockchain, crypto marketing roles | Content creation, digital marketing, brand storytelling |
Web3 Marketers focus on promoting blockchain and crypto projects using digital marketing strategies tailored to decentralized platforms. Content Marketers create engaging content across various industries to attract and retain audiences. While both roles involve marketing skills, Web3 Marketers require specialized knowledge of blockchain technology and crypto markets, whereas Content Marketers emphasize content creation and storytelling skills across diverse sectors.
What are popular job titles related to Web3 Marketer jobs in Ohio? For Web3 Marketer jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Web3 Marketer jobs in Ohio look for? The top searched job categories for Web3 Marketer jobs in Ohio are:
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Other
Re-posted 3 days ago
Job description
Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
A minimum of 5 years of experience in lifecycle management.
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
Creative thinking for developing innovative marketing strategies and engaging campaigns.
Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
Why Binance
Shape the future with the world's leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique, fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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