... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... Demonstrated ability in market expansion and business development; * Excellent leadership and team ...
... Web3 features, and more. We leverage the power of digital assets and blockchain to build an ... Demonstrated ability in market expansion and business development; * Excellent leadership and team ...
Web3 Development information
What are the key skills and qualifications needed to thrive as a Web3 developer?
What is the difference between Web3 Development vs Blockchain Developer?
| Aspect | Web3 Development | Blockchain Developer |
|---|---|---|
| Required Credentials | Knowledge of blockchain, smart contracts, decentralized apps | Strong coding skills in Solidity, cryptography, blockchain protocols |
| Work Environment | Developing decentralized applications, integrating blockchain APIs | Building and maintaining blockchain protocols, smart contracts |
| Industry Usage | Used in DeFi, NFTs, dApps, decentralized platforms | Focuses on blockchain protocol development and security |
Web3 Development and Blockchain Developer roles overlap in blockchain knowledge but differ in focus. Web3 Developers primarily build decentralized applications and user interfaces, while Blockchain Developers focus on creating and securing blockchain protocols and smart contracts. Both roles require blockchain expertise but serve different parts of the ecosystem.
Does Web3 development pay well?
What does a Web3 developer do?
How much does a Web3 developer make?
Are Web3 developers in demand?
What are some common challenges Web3 developers face when integrating smart contracts with decentralized applications (dApps)?
What is Web3 development?

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Re-posted 6 days ago
Job description
Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
A minimum of 5 years of experience in lifecycle management.
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
Creative thinking for developing innovative marketing strategies and engaging campaigns.
Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.