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Web Writer Jobs in Massachusetts (NOW HIRING)

Stem Xpert

Web Developer/Web Admin

Waltham, MA · On-site +1

Excellent written and verbal communication skills Required: * BS in Computer Science or equivalent work experience * Development experience with Web or Mobile application technologies Description:

Creative Cove, Inc.

Web/Print Designer

Boston, MA · On-site

Our Metrowest agency client is looking for an immediate contract to hire Web/Print Designer ... Must possess excellent verbal and written communication skills along with critical thinking.

Creative Cove Inc.

Web/Print Designer

Boston, MA · On-site

Our Metrowest agency client is looking for an immediate contract to hire Web/Print Designer ... Must possess excellent verbal and written communication skills along with critical thinking.

KG Tiger

Web Application Engineer

Natick, MA

... writing Requirements and Functional Specifications 8. Experience with Web Services (REST, SOAP) 9. ... Cloud infrastructure services (Amazon Web Services, Microsoft Azure) 10. Experience developing for ...

LanceSoft, Inc.

Technical Writer

Lexington, MA · On-site

... program managers, while also assisting with web page maintenance and presentations ... Required : • The technical writer must be experienced in the needs of an engineering and ...

Jobsbridge

Full Stack Web Developer

Burlington, MA · On-site

Be it core Java, full-stack Java, Web/UI designers, Big Data or Cloud or Mobility developers ... with writing services that use HTTP interfaces to send requests and responses to Node.js ...

Jobsbridge

Full Stack Web Developer

Burlington, MA · On-site

Be it core Java, full-stack Java, Web/UI designers, Big Data or Cloud or Mobility developers ... with writing services that use HTTP interfaces to send requests and responses to Node.js ...

Wit

Manager, Digital Content & Web Production

Boston, MA · Hybrid

$90K - $113K/yr

... Web Production is a driver of Wentworth's digital presence, ensuring our website has engaging ... Strategic Writing: Draft and edit SEO-tested copy for the main site and subsites, optimizing for ...

Axcelis

Technical Writer

Beverly, MA

$56K - $131K/yr

Technical Writer -- Creates, develops, plans, writes and edits operational, instructional ... Researches and translates technical information into manuals and/or web-based documents for ...

Axcelis Technologies

Technical Writer

Beverly, MA · On-site

$56K - $131K/yr

Technical Writer -- Creates, develops, plans, writes and edits operational, instructional ... Researches and translates technical information into manuals and/or web-based documents for ...

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All JobsWeb Writer JobsWeb Writer Jobs in Massachusetts

Web Writer information

See Massachusetts salary details

$22

$44

$101

How much do web writer jobs pay per hour?

As of Aug 23, 2026, the average hourly pay for web writer in Massachusetts is $44.92, according to ZipRecruiter salary data. Most workers in this role earn between $33.08 and $52.50 per hour, depending on experience, location, and employer.

What is a web writer?

Web writers are professionals who create written content specifically for websites, blogs, and other online platforms. Their work includes writing articles, blog posts, product descriptions, landing pages, and other digital copy that is optimized for both readers and search engines. Web writers combine strong writing skills with knowledge of SEO, digital marketing, and web usability to engage audiences and drive online traffic. They often collaborate with editors, designers, and digital marketers to ensure content meets both brand guidelines and user needs.

What are the key skills and qualifications needed to thrive as a web writer, and why are they important?

To thrive as a Web Writer, you need excellent writing and editing skills, a strong grasp of grammar, and experience with SEO principles, typically supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS) like WordPress, basic HTML, and SEO tools such as Google Analytics is commonly required. Creativity, adaptability, and strong communication skills help Web Writers craft engaging content that resonates with diverse audiences and meets client objectives. These capabilities are crucial for producing high-quality, optimized content that drives traffic and supports organizational goals.

How does a web writer typically collaborate with other team members during content production?

Web Writers frequently work in partnership with editors, graphic designers, SEO specialists, and marketing teams to produce effective online content. Collaboration often involves brainstorming topics, aligning on messaging, and ensuring content is optimized for search engines and user engagement. Regular meetings and feedback sessions are common, enabling writers to adapt their work to evolving project goals and brand guidelines. This teamwork helps ensure that the final content meets both creative and strategic objectives.

What is the difference between Web Writer vs Content Writer?

AspectWeb WriterContent Writer
CredentialsTypically no specific certifications, but strong writing skillsSame as Web Writer, often with SEO or marketing knowledge
Work EnvironmentFreelance, agency, or in-house digital teamsSimilar; often freelance or in-house content teams
Industry UsageUsed across digital marketing, blogs, websitesUsed in marketing, blogs, social media, and more
Search & Comparison IntentFocus on online content creation for websitesBroader content creation including articles, blogs, and marketing copy

Web Writers primarily focus on creating content specifically for websites, ensuring it is optimized for online audiences. Content Writers have a broader scope, producing various types of content such as articles, blogs, and marketing materials. While both roles require strong writing skills, Web Writers often emphasize SEO and web formatting, whereas Content Writers may work across multiple formats and platforms.

What type of writing is most in demand?

For a Web Writer, the most in-demand writing types include SEO content, blog posts, product descriptions, and social media content. These require strong research skills, adaptability, and knowledge of digital marketing tools to meet client needs and audience engagement goals.

What cities in Massachusetts are hiring for Web Writer jobs?

Cities in Massachusetts with the most Web Writer job openings:

Web Writer jobs near you
Infographic showing various Web Writer job openings in Massachusetts as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 9% Part Time, 1% Temporary, and 6% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $93,430 per year, or $44.9 per hour.

Web Writer and Content Specialist

Brandeis University

Waltham, MA • On-site

$82/hr

Full-time

Posted 11 days ago

Job description

The Brandeis Office of Marketing Communications seeks a Web Writer and Content Specialist to join its digital team. Reporting to the Director of Marketing Technology, with close collaboration with the editorial team, this role is responsible for creating, editing and publishing high-quality, user-centered content across Brandeis' web properties and digital channels. This role will also contribute to an upcoming website redesign, with opportunities to help inform content direction and standards.
The ideal candidate is a skilled writer with a strong editorial eye, fluency in SEO and GEO best practices and an understanding of how content structure and accuracy shape the way information is surfaced and understood in an AI-driven digital environment. They are equally at home crafting a compelling program page and a three-word call to action, with a keen sense of how language and layout influence the way people read and navigate digital content.
Candidates must include a cover letter, along with writing samples or a portfolio link demonstrating range across formats and audiences.
This is a hybrid position based on the Brandeis University campus in Waltham, MA, with three days per week in office required.
The salary range for the position is $82.0 - 87.2K;
Essential & Other Functions
  • Content Creation and Publishing (50%):
    • Write compelling, audience-centered content across Brandeis digital properties including academic program pages, marketing landing pages, campaign content and other high-touch areas.
    • Write and edit a range of short-form content - captions, summaries, calls to action, video descriptions and other microcontent that supports a clear user experience (UX).
    • Develop editorial content that showcases Brandeis people, programs and achievements - from quick spotlights to longer-form storytelling as opportunities arise.
    • Adapt and repurpose content across formats while maintaining a consistent institutional voice.
    • Publish and maintain content using a content management system (CMS), ensuring accurate formatting, linking and page structure.
  • Content Strategy & Collaboration (25%):
    • Partner with campus stakeholders to translate complex academic and institutional information into clear and effective digital content.
    • Apply SEO and GEO best practices to all content including keyword strategy, metadata, heading structure and linking, with an understanding of how well-structured content performs in AI-driven search environments.
    • Collaborate with designers on visual needs, making strong editorial image selections and optimizing assets for web use.
    • Work with the marketing, web and editorial teams to identify and develop story opportunities aligned with university marketing priorities.
  • Review & Quality (25%)
    • Edit and proofread web content - including content submitted by campus contributors - for clarity, accuracy, tone, accessibility and consistency with Brandeis brand and style guidelines.
    • Conduct content reviews for departmental pages, improving readability, accessibility and messaging as needed.
    • Use web analytics and user behavior data to evaluate content performance and inform improvements.

Required Qualifications
  • Bachelor's degree in communications, English, marketing, digital media or a related field.
  • Minimum 3 years of professional experience in web writing or content development.
  • Demonstrated range as a writer - from feature stories to YouTube video descriptions to concise digital microcopy.
  • Working knowledge of SEO principles including metadata, keyword strategy and content structure.
  • Experience with or demonstrated understanding of user-centered content and UX writing principles.
  • Familiarity with web accessibility standards (WCAG) and how they apply to content, including alt text, plain language and heading structure.
  • Experience with a content management system (CMS); familiarity with HTML a plus.
  • Familiarity with AI writing tools and the editorial judgment to use them responsibly in a brand and institutional context.
  • Proficiency in Adobe Photoshop and/or Canva for web image preparation and production.
  • Strong editorial eye and high attention to detail.
  • Ability to manage multiple projects and collaborate effectively across teams.
  • Higher education experience is preferred.

Pay Range Disclosure
The University's pay ranges represent a good faith estimate of what Brandeis reasonably expects to pay for a position at the time of posting. The pay offered to a selected candidate during hiring will be based on factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience and education/training, internal peer equity, and applicable legal requirements.
Equal Opportunity Statement
Brandeis University is an equal opportunity employer which does not discriminate against any applicant or employee on the basis of race, color, ancestry, religious creed, gender identity and expression, national or ethnic origin, sex, sexual orientation, pregnancy, age, genetic information, disability, caste, military or veteran status or any other category protected by law (also known as membership in a "protected class").

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