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Web Content Creator Jobs in Toronto, ON (NOW HIRING)

Ship approximately 15-30 pieces of content per month across paid social, email, web, and organic ... creator within DTC or e-commerce, with a track record of shipping ads/content that converts - come ...

Ship approximately 15-30 pieces of content per month across paid social, email, web, and organic ... creator within DTC or e-commerce, with a track record of shipping ads/content that converts - come ...

The social media content creator is a highly motivated and creative individual, and will work ... Analyze data and metrics to create weekly and monthly reports on web traffic, user engagement, and ...

Senior Infrastructure Engineer - CDN

Toronto, ON ยท On-site

CA$132K - CA$158K/yr

... web experiences at scale through resilient edge, caching, traffic-management, and routing ... If you enjoy optimizing content delivery, diagnosing difficult performance issues, and building ...

Web Content Creator information

See Toronto, ON salary details

$9

$23

$49

How much do web content creator jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for web content creator in Toronto, ON is $23.82, according to ZipRecruiter salary data. Most workers in this role earn between $16.06 and $27.30 per hour, depending on experience, location, and employer.

What is a web content creator?

A Web Content Creator is a professional responsible for producing, editing, and publishing content for websites and digital platforms. This content can include articles, blog posts, videos, images, and social media updates designed to engage audiences and promote brands or ideas. Web Content Creators often work closely with marketing teams, designers, and SEO specialists to ensure content is relevant, high-quality, and optimized for search engines. Their goal is to attract and retain website visitors by delivering valuable and informative digital content.

How does a web content creator typically collaborate with designers and developers during a project?

Web Content Creators frequently work closely with designers and developers to ensure that written content aligns seamlessly with visual elements and website functionality. This collaboration often involves participating in planning meetings, sharing content drafts for feedback, and adjusting text to fit the layout or accommodate new features. Clear communication and flexibility are essential, as content may need to be revised to suit design changes or technical constraints. Building strong working relationships with team members helps streamline the production process and results in cohesive, user-friendly web experiences.

What are the key skills and qualifications needed to thrive as a web content creator, and why are they important?

To thrive as a Web Content Creator, you need strong writing, editing, and digital storytelling skills, often supported by a background in communications, journalism, or marketing. Familiarity with content management systems (CMS) like WordPress, basic SEO practices, and graphic design tools such as Canva or Adobe Creative Suite is typically expected. Creativity, attention to detail, and the ability to adapt tone and style for different audiences make someone stand out in this position. These skills ensure engaging, high-quality content that effectively reaches and resonates with target audiences online.

What is the difference between Web Content Creator vs Content Writer?

AspectWeb Content CreatorContent Writer
Primary FocusCreating engaging web content, including blogs, social media, and multimediaWriting articles, blog posts, and other textual content
Skills NeededSEO, multimedia editing, web design basicsStrong writing, research, grammar
Work EnvironmentDigital platforms, marketing teams, agenciesPublishing houses, marketing teams, freelance
Common UsageContent marketing, social media, website managementArticle writing, blogging, editorial work

While both roles involve content creation, Web Content Creators focus on producing diverse digital content optimized for online engagement, often combining multimedia skills. Content Writers primarily craft textual content, emphasizing quality writing and research. Understanding these differences helps employers and job seekers target the right skills and roles in the digital content industry.

How do I get a job as a Web Content Creator?

To become a Web Content Creator, develop strong writing and editing skills, familiarize yourself with content management systems like WordPress, and build a portfolio of your work. Gaining experience through internships or freelance projects and understanding SEO best practices can improve your chances of securing a position.

Is a web content creator a good career?

A web content creator is a viable career that involves producing digital content for websites, social media, and online platforms. Success in this field often requires strong writing, editing, and familiarity with content management systems and SEO. It can offer flexible schedules and opportunities for creative expression, but job stability and income vary based on experience and client base.
Infographic showing various Web Content Creator job openings in Toronto, ON as of August 2026, with employment types broken down into 1% Internship, 75% Full Time, 21% Part Time, 1% Temporary, and 2% Contract. Highlights an 72% Physical, 6% Hybrid, and 22% Remote job distribution, with an average salary of $49,554 per year, or $23.8 per hour.

Content Creator

Toronto, ON โ€ข On-site

Full-time

PTO

Posted 19 days ago


Key responsibilities

  • Plan, write, shoot, and edit high-volume, performance-focused content for paid social, email, web, and organic channels.

  • Source, cast, and manage talent such as creators, models, and customers, including handling bookings, rates, and usage rights.

  • Optimize content for performance and engagement across channels, iterate based on data insights, and develop recurring content formats to build brand voice.


Job description

Content Creator (Performance Marketing)

Aviron, a Y-Combinator company, transforms boring workouts into habit-building fitness entertainment through its innovative game-based cardio equipment, including rowing machines, bikes and treadmills. Y-Combinator, a startup incubator renowned for nurturing groundbreaking startups like Airbnb, Dropbox, and Instacart, has been instrumental in Aviron's journey, supporting rapid growth through two funding rounds totaling ~$35M.

Founded with the mission to End Boring Workouts, our unique approach combines the enjoyment of playing games with the benefits of exercise, crafting an experience that's fun, effective and even addictive.

We invite you to explore our Facebook community and witness the impact of Aviron firsthand.

Aviron is right for you if

  • You're looking for a role that prioritizes personal and professional growth
  • You're looking for a flat organization with friendly people that values merit (i.e. good work)
  • You're self-motivated and take pride in producing amazing work
  • You're not down with office politics
  • You want to own your work, start to finish
  • You are looking to make an impact and see how your work drives growth

Position Overview

We're looking for a creative powerhouse who understands how content converts and can build brand voice through volume, not just video polish. As our Content Creator, you'll own the end-to-end process from scripting and concept to shooting, editing, and delivering high-performing content that drives results. Reporting into the Marketing Manager, and collaborating closely with the Creative and performance teams, you'll craft thumb-stopping content for paid social, email, web, and organic channels, blending a sharp, recognizable brand POV with data-driven strategy. You're as comfortable writing a hook as you are shooting and cutting it - and you know the difference between content that looks good and content that actually converts. Fast-paced, hands-on, and impact-focused - this role is built for a creator who can turn ideas into conversion-driving content at volume.

This is a hybrid role. Although we don't mandate any in-office days, this role does require collaborating closely with the creative team, using our Toronto office as a studio to do shooting with the CEO/founder.

Responsibilities

  • Drive the planning, writing, shooting, and editing of high-volume, performance-focused content for paid social, email, web, and organic channels
  • Source and cast your own talent. Find the creators, models and real customers who fit the concept, brief them, book them, and handle day rates and usage rights. 
  • Turn creative briefs into scripts, shot lists, and hook variations - write and test multiple hooks/angles per concept to find what stops the scroll
  • Ensure all content is optimized for performance and engagement across different channels (e.g. hook rate, hold rate, click-through rate, conversion rate, activation rate) and iterate based on data insights while keeping the Aviron customer and the Aviron brand, story and creative strategy, top of mind
  • Use your creative skills to keep the audience hooked. Iterate creative based on paid social results and team feedback
  • Own and evolve recurring content formats/series that build a recognizable Aviron voice and POV across channels - this is brand building through voice and community
  • Stay socially native: keep a pulse on what's trending and performing on TikTok, Instagram, and other platforms, and adapt it for Aviron
  • Mine our ad accounts, customer reviews, and Facebook community for content ideas, angles, and proof points
  • Work alongside the Creative, Growth, and Product Marketing teams to ensure all content aligns with Aviron's brand story and creative strategy
  • Employ platform-native editing technique captions, safe zones, aspect ratios per platform, and editing for sound-off viewing - plus core skills like colour correction, sound design, and basic motion graphics
  • Maintain a lean, reliable shooting and editing kit (camera, mic, edit system) built for speed and volume
  • Ship approximately 15-30 pieces of content per month across paid social, email, web, and organic (hooks, demos, UGC-style cuts, testimonials)
  • Bonus points: You're comfortable being in front of the camera yourself. Not a requirement, but it means you can shoot an idea the day you have it instead of waiting on someone 
  • Other duties as assigned

Qualifications

  • 3-5 years experience as a performance-focused content creator within DTC or e-commerce, with a track record of shipping ads/content that converts - come with examples and results, not just a reel
  • You have proven experience managing creators or talent before: briefs, bookings, day rates, usage rights 
  • Proven scriptwriting ability - you can write hooks and hook variations from a creative brief
  • A portfolio that shows a recognizable voice, POV, or recurring format/series you've built and grownStrong social platform nativeness - you know what's working on TikTok, Instagram, and Meta right now, and why
  • Solid shooting and editing fundamentals - comfortable running your own shoots. You can run a shoot as a one-person crew - frame it, light it, get clean audio - and direct people who aren't actors 
  • Proficiency in video editing software like CapCut, Adobe Premiere Pro, Final Cut Pro, After Effects, or similar tools, with platform-native editing skills (captions, safe zones, aspect ratios, sound-off editing)
  • A creative mindset with a sharp eye for detail, brand style, and POV
  • Comfortable with volume - think 15-30 pieces of content a monthAbility to thrive in a fast-paced, autonomous, and collaborative environment

What we offer

  • $5,000 annual education allowance to support your development and professional growth
  • Unlimited Essential Days. Vacation days should be for just that, vacation. That's why we have paid essential days to use for those crappy unforeseen events
  • 3 weeks vacation. To just vacation however you'd like
  • Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
  • Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
  • Free rower, bike, or treadmill. Work out with the Aviron community
  • Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun
  • 100% employer paid benefits. Improving the health and happiness of our A-team members
  • All the best tech. An apple laptop and a big ass screen

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.