... web, and more; all with a clear understanding of measurement and performance across both digital ... Champion creator content and talent-driven marketing as a core part of the brand strategy, building ...
... web, and more; all with a clear understanding of measurement and performance across both digital ... Champion creator content and talent-driven marketing as a core part of the brand strategy, building ...
... web, and more; all with a clear understanding of measurement and performance across both digital ... Champion creator content and talent-driven marketing as a core part of the brand strategy, building ...
... web, and more; all with a clear understanding of measurement and performance across both digital ... Champion creator content and talent-driven marketing as a core part of the brand strategy, building ...
Web Content Creator information
See Florida salary details
$14.73 - $19.03
15% of jobs
$19.03 - $23.32
7% of jobs
$25.01 is the 25th percentile. Wages below this are outliers.
$23.32 - $27.62
7% of jobs
$27.62 - $31.91
16% of jobs
The median wage is $32.83 / hr.
$31.91 - $36.21
22% of jobs
$36.21 - $40.50
6% of jobs
$43.18 is the 75th percentile. Wages above this are outliers.
$40.50 - $44.80
2% of jobs
$44.80 - $49.09
13% of jobs
$49.09 - $53.39
11% of jobs
$53.39 - $57.68
0% of jobs
$57.68 - $61.98
1% of jobs
$14
$35
$61
How much do web content creator jobs pay per hour?
As of Aug 22, 2026, the average hourly pay for web content creator in Florida is $35.27, according to ZipRecruiter salary data. Most workers in this role earn between $26.59 and $46.01 per hour, depending on experience, location, and employer.
What is a web content creator?
A Web Content Creator is a professional responsible for producing, editing, and publishing content for websites and digital platforms. This content can include articles, blog posts, videos, images, and social media updates designed to engage audiences and promote brands or ideas. Web Content Creators often work closely with marketing teams, designers, and SEO specialists to ensure content is relevant, high-quality, and optimized for search engines. Their goal is to attract and retain website visitors by delivering valuable and informative digital content.
How does a web content creator typically collaborate with designers and developers during a project?
Web Content Creators frequently work closely with designers and developers to ensure that written content aligns seamlessly with visual elements and website functionality. This collaboration often involves participating in planning meetings, sharing content drafts for feedback, and adjusting text to fit the layout or accommodate new features. Clear communication and flexibility are essential, as content may need to be revised to suit design changes or technical constraints. Building strong working relationships with team members helps streamline the production process and results in cohesive, user-friendly web experiences.
What are the key skills and qualifications needed to thrive as a web content creator, and why are they important?
To thrive as a Web Content Creator, you need strong writing, editing, and digital storytelling skills, often supported by a background in communications, journalism, or marketing. Familiarity with content management systems (CMS) like WordPress, basic SEO practices, and graphic design tools such as Canva or Adobe Creative Suite is typically expected. Creativity, attention to detail, and the ability to adapt tone and style for different audiences make someone stand out in this position. These skills ensure engaging, high-quality content that effectively reaches and resonates with target audiences online.
What is the difference between Web Content Creator vs Content Writer?
| Aspect | Web Content Creator | Content Writer |
|---|---|---|
| Primary Focus | Creating engaging web content, including blogs, social media, and multimedia | Writing articles, blog posts, and other textual content |
| Skills Needed | SEO, multimedia editing, web design basics | Strong writing, research, grammar |
| Work Environment | Digital platforms, marketing teams, agencies | Publishing houses, marketing teams, freelance |
| Common Usage | Content marketing, social media, website management | Article writing, blogging, editorial work |
While both roles involve content creation, Web Content Creators focus on producing diverse digital content optimized for online engagement, often combining multimedia skills. Content Writers primarily craft textual content, emphasizing quality writing and research. Understanding these differences helps employers and job seekers target the right skills and roles in the digital content industry.
How do I get a job as a Web Content Creator?
To become a Web Content Creator, develop strong writing and editing skills, familiarize yourself with content management systems like WordPress, and build a portfolio of your work. Gaining experience through internships or freelance projects and understanding SEO best practices can improve your chances of securing a position.
Is a web content creator a good career?
A web content creator is a viable career that involves producing digital content for websites, social media, and online platforms. Success in this field often requires strong writing, editing, and familiarity with content management systems and SEO. It can offer flexible schedules and opportunities for creative expression, but job stability and income vary based on experience and client base.
Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 13 days ago
Job description
OVERVIEW OF THE COMPANY
JOB DESCRIPTIONFOX Television Stations (FTS) is seeking a new executive leadership position to unify and elevate our brand and marketing functions across our portfolio of stations and streaming platforms. The SVP, Brand & Marketing will be the senior creative and marketing leader for FTS, owning the visual identity, creative production and audience growth strategy for one of the largest local media groups in the country; which includes our 29 broadcast stations, FOX Local, and LiveNOW from FOX.
This role serves as the senior creative and marketing partner to station leadership across all FTS markets, leading the groupwide Creative & Graphic Production Hub and Marketing & Growth team. The position equips local teams with the strategy, tools, resources, and guidance needed to drive marketing performance, grow audiences, and deepen engagement with viewers and users.
IS THIS YOU?
- You always put the viewer first. Every creative decision, every campaign, every workflow improvement is evaluated through the lens of whether it makes the experience better for the people consuming your content.
- You thrive in a complex, multi-platform environment and know how to build systems and structures that make creative work scalable.
- You are as comfortable presenting to a room of executives as you are diving into a campaign brief or reviewing a motion graphics package.
- You see marketing as an opportunity to innovate and connect, not simply a mechanism to push viewers toward a product.
- You are as creative in how you solve problems as you are in how you design brands and marketing strategies.
- You believe great content is often the most powerful marketing tool available, and that a talent's authentic presence can do more for a brand than any traditional promo.
A SNAPSHOT OF YOUR RESPONSIBILITIES
- Define and drive the overall creative vision and brand direction for FOX Television Stations across all 17 markets, FOX Local and LiveNOW from FOX; ensuring a consistent and high-quality visual identity across all platforms.
- Own accountability for the quality, consistency, and throughput of all group-level brand assets, broadcast graphic systems, design packages, and marketing materials.
- Build and execute multi-platform paid and organic marketing strategies spanning broadcast, streaming, social, mobile, web, and more; all with a clear understanding of measurement and performance across both digital and traditional linear spaces.
- Grow and develop a high-performing group of creative and marketing leaders, including the VP, Creative Agency and VP, Marketing & Growth
- Partner with both corporate and station leadership to ensure creative and marketing strategies reflect both company priorities and local market needs
- Champion creator content and talent-driven marketing as a core part of the brand strategy, building frameworks that help station anchors, reporters, and local personalities amplify their connection to the audience in ways that grow the brand organically.
- Collaborate with the Digital Product team to ensure brand cohesion across FAST, CTV, mobile and other digital platforms.
- Champion the responsible integration of AI tools and design technology to increase creative capacity and marketing effectiveness.
- Represent Creative Services and Marketing in executive planning, budgeting, and cross-functional leadership discussions.
REQUIREMENTS
- Extensive creative or marketing leadership experience, including senior-level responsibility for leading multiple teams and functions.
- Proven experience building and executing multi-platform marketing strategies across live channels (broadcast and/or streaming), social, mobile, web, and audio
- Hands-on fluency with the tools of the trade (graphic design, video editing, motion/animation, and AI tools) with enough technical depth to guide production automation and workflow innovation
- Strong understanding of data and measurement across both digital and traditional linear environments, with experience using analytics to drive strategy
- Experience managing paid campaigns and marketing budgets with accountability for audience acquisition KPIs and ROI
- Experience with creator content strategies, influencer or talent-driven marketing, or social-first content programs
- Proven track record of building and managing high-performing teams in a complex, multi-platform or multi-brand environments
- Strong business and financial acumen, including experience overseeing departmental budgets
- Exceptional communication and executive presence, with the ability to influence senior stakeholders and drive alignment across a large organization
- Editorial background and understanding of how content is created and what makes it resonate with a local audience is a strong plus
- Familiarity with graphic systems and live production workflows(Chyron, Ross, Vizrt, or similar platforms) is a plus
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $300,000.00-325,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.