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Web Analytics With Server Side Tracking Jobs (NOW HIRING)

Akraya Inc.

Web Analytics

San Jose, CA · On-site

This resource would be working on one key project and be the centre point of contact for all behavioral tracking (web analytics) - working with analytics to understand the type of reports/data they ...

Shine United

Data Analyst

Madison, WI · On-site

Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms ...

Shine United

Data Analyst

Madison, WI · On-site

Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms ...

Buxton

Solutions Engineer

... server-side tracking, first-party data capture, and reliable event delivery into Meta CAPI, GA4 ... agency-side martech role. * Hands-on experience with web analytics and conversion tracking ...

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Web Analytics With Server Side Tracking information

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How much do web analytics with server side tracking jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for web analytics with server side tracking in the United States is $51.38, according to ZipRecruiter salary data. Most workers in this role earn between $43.99 and $63.70 per hour, depending on experience, location, and employer.

What is the difference between Web Analytics With Server Side Tracking vs Data Analyst?

AspectWeb Analytics With Server Side TrackingData Analyst
Primary FocusImplementing and managing server-side tracking for web data collectionAnalyzing data to generate insights and reports
Required SkillsWeb tracking, server-side programming, analytics toolsData analysis, statistical skills, visualization tools
Work EnvironmentDigital marketing teams, IT departmentsBusiness intelligence, marketing, or data teams
CertificationsGoogle Analytics, server-side development certificationsGoogle Data Analytics, SQL certifications

Web Analytics With Server Side Tracking specialists focus on implementing server-side data collection methods to improve accuracy and privacy. Data Analysts interpret this data to provide actionable insights. While both roles require analytical skills, Web Analytics With Server Side Tracking emphasizes technical implementation, whereas Data Analysts focus on data interpretation and reporting.

Infographic showing various Web Analytics With Server Side Tracking job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $106,868 per year, or $51.4 per hour.

Adobe Analytics Architect (Adobe + MarTech)

MM International

Atlanta, GA • On-site

Contractor

Re-posted 18 days ago

Job description

Adobe Analytics Architect (Adobe + MarTech)
Atlanta, GA (Onsite)
Experience: 10+ years in Analytics / Martech / Digital Platforms

Job Summary:
We are seeking an experienced Analytics Architect with deep expertise in Adobe Analytics and marketing technology (Martech) platforms to drive data-driven insights and digital optimization for our organization. The ideal candidate will design, implement, and maintain scalable analytics solutions that enable marketing, product, and business teams to make informed decisions.

Key Responsibilities:

  • Lead the architecture, design, and implementation of Adobe Analytics, Adobe Launch, Adobe Target, and related Martech solutions.
  • Collaborate with marketing, product, and IT teams to define data collection strategies, tagging frameworks, and reporting requirements.
  • Design and maintain data models, dashboards, and visualizations to provide actionable insights across digital channels.
  • Ensure accurate and reliable data capture for web, mobile, and other digital platforms.
  • Evaluate and integrate Martech stack solutions, ensuring alignment with business goals and analytics best practices.
  • Develop standards, guidelines, and governance for analytics implementations and data quality.
  • Conduct deep-dive analyses to uncover customer behavior trends, digital performance, and optimization opportunities.
  • Provide thought leadership on emerging analytics technologies, trends, and Adobe ecosystem updates.

Qualifications:

  • 8+ years of experience in analytics, digital marketing technology, or related roles.
  • Strong experience with Adobe Experience Cloud products, including Adobe Analytics, Adobe Target, Adobe Launch, and Adobe Audience Manager.
  • Hands-on experience with tagging, tracking, and data layer implementation on web and mobile platforms.
  • Familiarity with Martech ecosystems, including CRM, CDP, personalization, and marketing automation platforms.
  • Proficiency in SQL, Python/R, and data visualization tools (Tableau, Power BI, or similar) is a plus.
  • Solid understanding of data governance, privacy compliance (e.g., GDPR, CCPA), and analytics best practices.
  • Excellent communication skills, with the ability to translate technical concepts to business stakeholders.

Preferred Skills:

  • Experience with server-side tracking, CDPs, and API integrations.
  • Background in digital marketing optimization and A/B testing.
  • Experience in enterprise-scale analytics architecture and implementation.

Why Join Us:

  • Opportunity to shape the analytics strategy for a leading organization.
  • Work with cutting-edge Adobe and Martech technologies.
  • Collaborative, innovative, and growth-oriented work environment.