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Wayfinding Design Jobs in West Virginia (NOW HIRING)

Oglebay

Senior Graphic Designer

Wheeling, WV · On-site

$64K - $88K/yr

Creative Design & Production * Concept, design, and produce high-quality marketing and ... event signage, wayfinding, legacy acknowledgment, and more), brochures, maps, rack cards and ...

New

WVU Medicine

Visual Designer

Martinsburg, WV · On-site

EXPERIENCE: 1. Two years of experience with design, imaging, and other multi-media programs. 2. Two ... wayfinding issue due to designers expertise with type and legibility. 6. Produces and designs ...

New

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Wayfinding Design information

What is a Wayfinding Design job?

A Wayfinding Design job involves creating navigational systems that help people efficiently move through physical spaces like airports, hospitals, campuses, and urban environments. Wayfinding designers use signage, maps, symbols, colors, and digital interfaces to guide individuals while enhancing user experience and accessibility. This role requires a mix of graphic design, architecture, psychology, and urban planning to develop clear and intuitive wayfinding solutions.

What are common challenges faced by professionals in Wayfinding Design?

One of the main challenges in Wayfinding Design is creating solutions that are intuitive and effective for people with diverse needs, including those with disabilities or limited language skills. Designers often need to balance aesthetic considerations with strict functionality and regulatory compliance, especially in complex spaces like hospitals, airports, or urban centers. They must frequently coordinate with architects, facility managers, and other stakeholders to ensure signage and navigation cues integrate seamlessly. Adapting to changing building layouts and continually improving systems based on user feedback are also integral parts of the role.

What are the key skills and qualifications needed to thrive in the Wayfinding Design position, and why are they important?

To thrive in Wayfinding Design, you need strong skills in graphic design, spatial planning, and an understanding of user experience (UX), often supported by a degree in graphic design, environmental design, or a related field. Familiarity with design software such as Adobe Creative Suite, CAD programs, and relevant signage standards or accessibility guidelines is typically necessary. Creativity, attention to detail, and effective communication are essential soft skills for collaborating with clients and multidisciplinary teams. These skills ensure that wayfinding systems are clear, accessible, and effectively guide people through complex environments.

What are popular job titles related to Wayfinding Design jobs in West Virginia? For Wayfinding Design jobs in West Virginia, the most frequently searched job titles are:
What job categories do people searching Wayfinding Design jobs in West Virginia look for? The top searched job categories for Wayfinding Design jobs in West Virginia are:
Wayfinding Design jobs near you
Infographic showing various Wayfinding Design job openings in West Virginia as of July 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution.
Senior Graphic Designer

Senior Graphic Designer

Oglebay

Wheeling, WV • On-site

$64K - $88K/yr

Full-time

Posted 6 days ago

New

Oglebay rating

6.3

Company rating: 6.3 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

21st of 55 rated amusements

Job description

The Senior Graphic Designer is a creative visionary and hands-on designer responsible for leading the full visual design program for the Wheeling Park Commission, including Oglebay Park Resort and Wheeling Park, and Oglebay Foundation. This role oversees brand development, creative concepting, marketing design execution, and visual storytelling across all paid and organic media channels.

From designing compelling advertising campaigns to guiding the creative direction for photography shoots and developing new sub-brands, this individual brings strong design sensibility, brand consistency, and storytelling skills to every touchpoint. The ideal candidate is equal parts visual craftsman and strategic thinker, capable of working cross-functionally to elevate the guest experience and brand perception.

As a central member of the Commercial Strategy team, this role is instrumental in developing brand-aligned creative that drives awareness, engagement, and revenue, while stewarding the visual integrity of Oglebay Park Resort and Wheeling Park across all platforms

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Creative Design & Production

  • Concept, design, and produce high-quality marketing and communication materials for both paid (digital, print, OOH, social, broadcast) and organic (social media, website, email, signage) channels.
  • Own the full design lifecycle — from ideation and concepting to final file prep and delivery — across formats including: static and animated digital ads, social media graphics, email campaigns, signage (event signage, wayfinding, legacy acknowledgment, and more), brochures, maps, rack cards and branded merchandise and collateral
  • Work within and evolve existing brand templates to maintain consistency and efficiency.

Visual Brand Leadership

  • Lead the design and development of new brand identities and sub-brands, including logos, color palettes, typography systems, and brand guidelines.
  • Ensure consistent visual execution of all brand assets in alignment with Wheeling Park Commission’s positioning and tone.
  • Regularly audit and evolve brand assets to remain fresh, competitive, and on-brand across all guest touchpoints.

Art Direction for Photo & Video

  • Collaborate with photographers and videographers to provide creative direction for branded shoots.
  • Serve as the lead art director on commercial video projects, including early-stage concept development, mood boards, and storyboarding.
  • Collaborate with media and content teams to ensure photography and video assets align with campaign goals, guest demographics, and seasonal narratives.

Creative Concepting & Campaign Ideation

  • Partner with Commercial Strategy team members to translate marketing objectives into compelling creative concepts.
  • Develop and present big ideas for seasonal campaigns, product launches, event promotions, and destination storytelling.
  • Lead brainstorms and participate in creative development sessions to bring cross-platform campaigns to life with visual cohesion and emotional resonance.

Collaboration & Creative Operations

  • Work closely with the broader Commercial Strategy team to align visuals with campaign strategies, messaging, and brand tone.
  • Manage design timelines, asset requests, and production schedules to meet marketing and operational deadlines.
  • Maintain clear file organization and version control across digital asset management systems.
  • Complete appropriate trainings listed on the human resources Training Matrix.
  • Adhere to Wheeling Park Commission’s safety rules and policy; refer any and all safety concerns to department manager, safety committee or human resources.
  • Interact with the public with a cheerful and positive attitude, solve guest problems and complaints in a proper manner, and maintain harmonious working relationships with fellow employees.

COMPENTENCIES:

  • Strong portfolio demonstrating excellence in layout, typography, brand design, and art direction.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects or Premiere is a plus).
  • Ability to translate strategic goals into compelling creative concepts and visuals.
  • Experience producing assets for both digital and print media.
  • Strong project management, time management, and communication skills.
  • Bachelor’s degree in graphic design or related field.
  • Experience with hospitality, tourism, resort or destination marketing.

EDUCATION and/or EXPERIENCE

Fourth year college or university program certificate; or four to six years related experience and/or training; or equivalent combination of education and experience.

What Oglebay employees say

Pay

Hours and flexibility

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