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Senior Vice President, E-Commerce

Location: Dallas, TX

Joining the company at a pivotal moment of digital and commercial transformation, the Senior Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet's e-commerce business. This leader owns the e-commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross-functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.

As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e-commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution. This is a high-impact operator rolefocused on scaling a ~$1B business, improving performance, and strengthening execution discipline across the channel.

Core Accountabilities

• Define and lead the e-commerce strategy aligned to brand, customer, and financial objectives
• Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
• Identify and unlock opportunities to accelerate digital penetration within a predominantly store-led business
• Ensure alignment between brand positioning and digital execution across all customer touchpoints

• Own e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
• Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
• Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
• Establish clear performance metrics and operating rhythms to drive accountability across the organization

• Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
• Partner with Merchandising to align product strategy with digital presentation and storytelling
• Continuously improve the end-to-end customer journey across web, mobile, and post-purchase experiences
• Leverage data and insights to drive personalization, usability, and conversion improvements

• Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies
• Ensure cohesive execution across acquisition, retention, and lifecycle marketing
• Drive a test-and-learn culture to optimize channel mix, campaigns, and on-site performance
• Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin

• Strengthen integration between e-commerce and store channels to deliver a seamless omnichannel experience
• Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability
• Ensure alignment between digital demand and operational capabilities (inventory, delivery, service)
• Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction

• Partner with Product and Technology teams to execute the e-commerce roadmap
• Support platform evolution, including CMS migration and future composable architecture initiatives
• Identify opportunities to improve site performance, scalability, and digital capabilities
• Balance near-term execution needs with longer-term transformation priorities

• Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology
• Influence without direct ownership across key functions to drive aligned outcomes
• Serve as a strategic partner to Brand Presidents and senior leadership
• Drive clarity, accountability, and decision-making across a complex, matrixed organization

• Lead and develop a high-performing e-commerce team, including senior directors and functional leaders
• Strengthen team capabilities in strategy, execution, and communication
• Establish clear operating rhythms, roles, and accountability frameworks
• Foster a culture of ownership, agility, and continuous improvement

Key Performance Indicators (KPIs)

• E-Commerce Revenue Growth (% vs. LY and vs. Plan)
• Contribution Margin / Digital Profitability
• Conversion Rate & AOV Improvement
• Traffic Growth & Demand Efficiency
• Customer Acquisition & Retention
• Site Performance & Customer Experience Metrics
• Inventory Productivity (turns, sell-through, markdowns)
• Omnichannel Contribution (BOPIS, ship-from-store, etc.)
• Forecast Accuracy & Operational Efficiency
• Team Engagement & Retention

Qualifications

• Bachelor's degree in Business, Marketing, or related field; MBA preferred
• 15+ years of progressive leadership experience in e-commerce, digital, or omnichannel retail
• Proven P&L ownership at scale (ideally $500M$1B+ revenue responsibility)
• Demonstrated success driving e-commerce growth and improving channel performance
• Strong experience in digital merchandising, performance optimization, and customer experience
• Track record of operating effectively in complex, matrixed organizations
• Ability to influence across Marketing, Merchandising, Supply Chain, and Technology
• Experience with e-commerce platforms, digital analytics, and performance marketing ecosystems