Vice President Entegra Jobs (NOW HIRING)

POSITION SUMMARY:

The Vice President, Non-Commercial Sales reports to the SVP, Sales amp; Marketing and is a critical member of the organization’s sales leadership team. The non-commercial team focus on the top Hospitality, Gaming, Contract Management, GPO and Healthcare accounts. This role is responsible for developing and executing the strategic customer plan for the Foodservice Non-Commercial division, ensuring alignment with annual sales operating plans and overall company goals. Leading a Director and team of National Account Managers. The Vice President will drive performance through strong leadership, coaching, and the development of a high-performing sales team. This individual will play a pivotal role in accelerating growth, strengthening customer relationships, and advancing sales expertise across the organization. Beyond customer and team leadership, the Vice President will serve as a collaborative partner within the broader Royal Cup Sales organization, fostering cross-functional alignment and contributing to enterprise-wide initiatives. The successful candidate will fuel profitable growth by expanding business with existing customers and securing new opportunities.

SUPERVISORY RESPONSIBILITIES:

• Recruit, interview, hire, and train key personnel within the Non-Commercial sales team.
• Leads and oversees the daily workflow of the team
• Provides constructive and timely performance evaluations
• Handles coaching, discipline and termination of employees in accordance with company policy
• Collaborate with other functions and team leadership to ensure cohesive team approach for execution and performance improvement

KEY RESPONSIBILITIES:

• Provide strategic leadership to the Non-Commercial team within the Foodservice Sales Channel by defining vision, strategy, and priorities.
• Direct the execution of sales strategies for Non-Commercial accounts to achieve business plans and improve penetration across targeted segments.
• Establish goals, objectives, and performance expectations for the Non-Commercial team.
• Drive the team to meet or exceed annual business targets, including top-line revenue, profitability, market share growth, cost management, forecasting accuracy, customer receivables, and trade spend efficiency (ROI).
• Non-Commercial efforts are focused on:
  • Hospitality, Lodging amp; Gaming — national hotel brands, Gaming, as well as hotel management companies across all hospitality tiers.
  • Contract Management Companies and Group Purchasing Organizations (GPO’s) – Such as Compass Group/Foodbuy, Aramark/Avendra/HPSI, Sodexo/Entegra, Delaware North, Premier, Vizient, Areas, etc. across
  • Healthcare — hospital systems, long-term care, and senior living networks.
  • Education — higher education and campus dining operators.
  • Corporate Dining/Business amp; Industry — managed foodservice operators serving workplace environments.
  • And other Non-Commercial operators such as Cruise Lines
• Monitor and evaluate individual account plans and sales performance regularly.
• Maintain a consistent managerial cadence, including one-on-one meetings, quarterly work-withs, and regular customer and prospect visits to ensure accountability and focus.
• Instill discipline, rigor, and structure in the sales planning process; dedicate significant time to face-to-face coaching and mentoring of team members.
• Oversee pipeline activities and performance using CRM tools (C4C); drive adoption and data quality across the team.
• Coach, develop, and motivate the Directors and National Account Managers, enhancing their functional capabilities, business acumen, and leadership skills.
• Build and maintain a strong talent pipeline for the Non-Commercial team.
• Ensure the team has the training and development needed to adapt quickly to changing market conditions.
• Collaborate with the SVP of Foodservice and other senior leaders to refine key sales processes (e.g., S&OP, account planning, costing, pricing reviews).
• Strengthen and maintain senior-level relationships with strategic customers across all non-commercial segments.
• Work cross-functionally with Sales Distribution, Sales Support, Operations, and Equipment, and to ensure aligned execution.
• Leverage market knowledge, consumer insights, and competitive intelligence to identify opportunities and address key business challenges with national customers.
• Partner with Marketing, Supply Chain, Finance, and other functions to develop go-to-market strategies and plans.
• Represent the Non-Commercial sales perspective in business decisions, providing input on new initiatives and projects to maximize the impact of the sales organization.
• All other duties as assigned

• Robust, established relationships across multiple non-commercial segments at the national account level.
• Prior experience in the coffee, tea, or broader beverage category.
• Prior experience with equipment and equipment based products.
• Experience with C4C or other enterprise CRM platforms.
• Prior experience managing a team that includes both director-level and individual contributor roles.