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Vice President Direct Marketing Jobs in Fulton, NY

Impel

VP, Marketing

NY · On-site +1

The Opportunity We are seeking a commercially minded, strategic Vice President of Marketing to ... Directly lead our Content and Creative teams while partnering with the Director of Demand ...

Solvay Bank

VP, Director of Finance

Syracuse, NY · On-site

$150 - $190/hr

Consider an opportunity as part of our finance team. VP, Director of Finance We are seeking an experienced Director of Finance to lead the financial management, strategy, and planning of the bank.

NAES

VP Business Development - PurEnergy

Syracuse, NY · On-site

$201K - $231K/yr

Working Relationships Reports directly to the Senior Vice President of PurEnergy and works collaboratively with executive leadership, NAES business development peers, legal, commercial, marketing ...

Solvay Bank

VP, Director of Finance

Syracuse, NY · On-site

$150K - $190K/yr

Consider an opportunity as part of our finance team. VP, Director of Finance We are seeking an experienced Director of Finance to lead the financial management, strategy, and planning of the bank.

Corvel

Regional Vice President

Liverpool, NY · On-site

$141K - $235K/yr

The Regional Vice President will execute on the strategic goals and vision of the company ... Position will hold regular 1:1 meetings with their direct reports, and ensure all managers are also ...

Corvel

Regional Vice President

Liverpool, NY · Hybrid

$141K - $235K/yr

The Regional Vice President will execute on the strategic goals and vision of the company ... Position will hold regular 1:1 meetings with their direct reports, and ensure all managers are also ...

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Vice President Direct Marketing information

See Fulton, NY salary details

$75.2K

$155.3K

$232.1K

How much do vice president direct marketing jobs pay per year?

As of Sep 5, 2026, the average yearly pay for vice president direct marketing in Fulton, NY is $155,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $120,500.00 and $180,200.00 per year, depending on experience, location, and employer.

What does a vice president direct marketing do?

A Vice President of Direct Marketing is responsible for developing and overseeing strategies to promote products or services directly to consumers, often through channels like email, direct mail, telemarketing, and digital campaigns. They lead teams to design, execute, and analyze marketing campaigns to drive sales and customer engagement. This role also involves managing budgets, ensuring compliance with industry regulations, and working closely with other departments to align marketing efforts with overall business goals. Ultimately, the VP of Direct Marketing plays a crucial role in growing a company's customer base and revenue through targeted outreach.

What are the key skills and qualifications needed to thrive as a vice president direct marketing?

To excel as a Vice President of Direct Marketing, you need deep expertise in marketing strategy, data analysis, and campaign management, supported by a relevant degree and extensive experience in direct marketing. Proficiency with CRM platforms, marketing automation tools, and analytics software such as Salesforce, HubSpot, and Google Analytics is typical. Leadership, strategic thinking, and excellent communication skills help drive cross-functional collaboration and inspire high-performing teams. These skills ensure that marketing initiatives effectively reach targeted audiences, maximize ROI, and support overall business growth.

How does a vice president direct marketing typically collaborate with other departments to achieve campaign goals?

As a Vice President of Direct Marketing, you will regularly collaborate with cross-functional teams such as creative, analytics, sales, and product development to ensure campaign alignment with overall business objectives. This involves coordinating strategy sessions, sharing data insights, and integrating feedback from various stakeholders to optimize messaging and targeting. Strong communication and project management skills are essential for managing these complex collaborations and driving successful, cohesive campaigns.

What cities near Fulton, NY are hiring for Vice President Direct Marketing jobs?

Cities near Fulton, NY with the most Vice President Direct Marketing job openings:

Vice President Direct Marketing jobs near you

VP, Marketing

Impel

NY • On-site, Remote

Full-time

Re-posted 8 days ago

Job description

The Opportunity
We are seeking a commercially minded, strategic Vice President of Marketing to support our global marketing organization. This executive will work with our CMO to shape our brand, lead our go-to-market strategy, and build a modern, scalable content, PR and communications engine that accelerates growth and strengthens our leadership position in the rapidly evolving AI and automotive technology markets.
Reporting to the Chief Marketing Officer, the VP of Marketing will serve as a core business partner-driving pipeline, revenue impact, customer engagement, and market influence. This leader combines strategic clarity with operational excellence and is equally comfortable setting long-term direction and rolling up their sleeves to execute.
Key Mandates
Accelerate Revenue Growth
  • Build a unified marketing strategy and execute multi-channel marketing campaigns that drive pipeline creation, customer acquisition, expansion, and ARR growth.
  • Grow marketing-sourced and marketing-influenced pipeline; partner with Sales and Revenue Operations to optimize the full funnel.
  • Directly lead our Content and Creative teams while partnering with the Director of Demand Generation to concept and execute full-funnel marketing campaigns across all channels.
  • Partner with Sales and Business Development executives to develop compelling presentations and RFP responses for OEMs, enterprise dealer groups, partners, and industry events.

Elevate Brand & Category Leadership
  • Continuously evolve our brand positioning and visual identity to maintain our standing as the category leader in Automotive AI technology.
  • Own brand identity, positioning, creative direction, messaging, and storytelling across all customer and market touchpoints.
  • Lead integrated campaigns that amplify awareness, deepen engagement, and strengthen market credibility.
  • Drive executive communications, PR, analyst relations, customer advocacy, and thought leadership.
  • Translate complex AI innovation into compelling business narratives for customers, partners, analysts, and investors.
  • Maintain and grow company visibility through media relations, press coverage, agency relationships and industry awards.
  • Ensure brand consistency across all touchpoints, including web, video, social, digital marketing, media and events.

Lead Product Marketing & Go-to-Market Strategy
  • Partner with Product to define positioning, messaging, competitive differentiation, and launch strategies.
  • Build buyer insights, personas, and sales messaging that support acquisition, expansion, and retention.
  • Articulate clear business outcomes tied to revenue, operational efficiency, and customer experience.
  • Successfully bring new products and capabilities to market by ensuring organizational alignment, readiness, and continuous refinement across Product, Sales, Customer Success, and Operations teams.
  • Directly lead our Product Marketing team to enable customer-facing staff with training, case studies, sales and support materials to optimize customer acquisition, retention and growth.

Build a High-Performing Marketing Organization
  • Recruit, develop, and lead a world-class marketing team across brand, product marketing, content, creative, and communications.
  • Directly manage Content, Creative and Product Marketing teams, while partnering with Demand Gen and Events team members.
  • Establish scalable processes that support growth while maintaining speed, agility, and innovation.
  • Lead internal creative teams and external agencies to deliver exceptional marketing programs.
  • Foster a culture of accountability, creativity, collaboration, and continuous improvement.

Qualifications
  • 12+ years of progressive marketing leadership experience within high-growth B2B SaaS organizations.
  • Proven track record building revenue-driven marketing strategies that deliver measurable commercial outcomes.
  • Experience leading demand generation, product marketing, brand strategy, communications, and GTM.
  • Demonstrated excellence in positioning, messaging, storytelling, and integrated campaign development.
  • Strong partnership experience with Sales, Product, Customer Success, and Revenue Operations.
  • Experience building and scaling high-performing teams and managing agency ecosystems.
  • Exceptional communication, executive presence, and cross-functional leadership.
  • Data-driven decision maker with strong analytical rigor.

Preferred Background
  • B2B SaaS or Vertical SaaS
  • Automotive technology or mobility
  • Artificial Intelligence
  • $100M-$500M ARR SaaS companies
  • Customer engagement or revenue technology
  • High-growth venture-backed or PE-backed environments
  • Experience scaling organizations from ~200 to 1,000 employees

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