Description
The Digital Content Manager is a leader within the Digital Content and Experience Strategy team, responsible for defining and overseeing multi-channel content strategies supporting Citizens Private Bank, Citizens Private Wealth, Wealth Management, and Commercial businesses serving high net worth (HNW), ultra-high net worth (UHNW) and C-Suite audiences.Â
This role ensures a consistent, differentiated, and credible voice across channels, one that strengthens brand authority, drives engagement, and supports business growth. Reporting to the Vice President, Head of Enterprise Content Strategy, this person will oversee the team developing impact strategies and assets that translate complex financial insights into compelling, audience centric thought leadership.Â
The ideal candidate brings deep expertise across content strategy, social media, podcasting, webinars, video, and digital marketing to deliver distinctive and relevant content experiences that drive action. Success will be measured through a balanced set of KPIs.Â
Partnership is critical to this role. Working closely with peers and teams across the organization, including business, marketing and communications leads to align goals, ensure cohesion, and drive integrated execution. The successful candidate is a strategic, self-motivated leader with experience in HNW/UHNW content, social, and digital marketing who thrives in a fast-paced, highly collaborative environment.Â
Define and present strategic content visions to senior stakeholders across the Private Bank, Wealth, and Commercial businesses, aligning messaging to business objectives and audience insights.Â
Lead, mentor, and develop a team of content strategists and writers, fostering a culture of insight driven, audience first storytelling.Â
Guide the team in leveraging research, data, and performance insights to inform content recommendations, with consideration for market trends, customer needs, business outcomes, and available resources.Â
Build strong cross functional relationships, operate independently, and manage project execution, deliverables, and additional responsibilities as assigned by the Vice President, Head of Enterprise Content.Â
Experience with high net worth, ultra-high net worth, financial services, or luxury oriented marketing preferred.Â
Hours & Work Schedule
- Hours per Week: 40
- Work Schedule: M-F 8-5 Â In Boston MA ,New York, NY or Pittsburgh, PA office 4 days.Â
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Pay Transparency
The salary range for this position is $125,000 - $150,000 per year, plus an opportunity to earn an annual discretionary bonus. Actual pay is based on various factors including but not limited to the work location, and relevant skills and experience.
We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens' paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States. For an overview of our benefits, visit https://jobs.citizensbank.com/benefits .
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.
Education:Why Work for UsEmployment Type: 1ST