We are hiring an elite, results-obsessed UGC Video Creative Strategist to own the strategy, scripting, and production of high-performing video ads for a fast-scaling DTC skincare and cosmetics brand.
We are hiring an elite, results-obsessed UGC Video Creative Strategist to own the strategy, scripting, and production of high-performing video ads for a fast-scaling DTC skincare and cosmetics brand.
UGC Video Content Creator, Luxury Home & Lifestyle
Dallas, TX · On-site
$124K/yr
S.-based UGC Video Content Creator to produce polished, engaging lifestyle and product-focused videos for our luxury bedding brand. The ideal creator should have a warm, sophisticated on-camera ...
UGC Video Content Creator, Luxury Home & Lifestyle
Dallas, TX · On-site
$124K/yr
S.-based UGC Video Content Creator to produce polished, engaging lifestyle and product-focused videos for our luxury bedding brand. The ideal creator should have a warm, sophisticated on-camera ...
S.-based UGC Video Content Creator to produce polished, engaging lifestyle and product-focused videos for our luxury bedding brand. The ideal creator should have a warm, sophisticated on-camera ...
S.-based UGC Video Content Creator to produce polished, engaging lifestyle and product-focused videos for our luxury bedding brand. The ideal creator should have a warm, sophisticated on-camera ...
About you You are a self‑starter, a sales professional with experience in creative media or video ... Evangelizing UGC & Industry Leadership * Educate clients, especially brands and agencies, on the ...
About you You are a self‑starter, a sales professional with experience in creative media or video ... Evangelizing UGC & Industry Leadership * Educate clients, especially brands and agencies, on the ...
Creator Success Manager
West Hollywood, CA · On-site
$85K - $95K/yr
UGC Video Throughput & Quality: * Reliable volume of on-brief, on-time UGC videos that meet brand-safety and performance standards. * Creator Throughout: * Brief fill rate * Time-to-activate * On ...
Creator Success Manager
West Hollywood, CA · On-site
$85K - $95K/yr
UGC Video Throughput & Quality: * Reliable volume of on-brief, on-time UGC videos that meet brand-safety and performance standards. * Creator Throughout: * Brief fill rate * Time-to-activate * On ...
Creator Success Manager
West Hollywood, CA · On-site
$85K - $95K/yr
UGC Video Throughput & Quality: * Reliable volume of on-brief, on-time UGC videos that meet brand-safety and performance standards. * Creator Throughout: * Brief fill rate * Time-to-activate * On ...
Quick apply
Creator Success Manager
West Hollywood, CA · On-site
$85K - $95K/yr
UGC Video Throughput & Quality: * Reliable volume of on-brief, on-time UGC videos that meet brand-safety and performance standards. * Creator Throughout: * Brief fill rate * Time-to-activate * On ...
Video Editor - UGC & Ecommerce Ads
$1.0K - $3.0K/wk
Produce video ad content from creative briefs across UGC, product demos, testimonials, and branded ad formats * Edit raw UGC and creator footage into scroll-stopping, conversion-focused ads built for ...
Video Editor - UGC & Ecommerce Ads
$1.0K - $3.0K/wk
Produce video ad content from creative briefs across UGC, product demos, testimonials, and branded ad formats * Edit raw UGC and creator footage into scroll-stopping, conversion-focused ads built for ...
The Role You'll be editing video content primarily for paid social - UGC ads, direct-response creatives, product-focused content, AI visuals generation, and repurposed organic clips across Meta and ...
The Role You'll be editing video content primarily for paid social - UGC ads, direct-response creatives, product-focused content, AI visuals generation, and repurposed organic clips across Meta and ...
UGC Creator Remote
Hollywood, FL · Remote
$35/hr
UGC Creator (Per Diem) - $35 Per Video Location: Remote Company: House of Hearts ABA Compensation: $35 per approved video About the Opportunity Are you a creative storyteller who loves being on ...
Quick apply
UGC Creator Remote
Hollywood, FL · Remote
$35/hr
UGC Creator (Per Diem) - $35 Per Video Location: Remote Company: House of Hearts ABA Compensation: $35 per approved video About the Opportunity Are you a creative storyteller who loves being on ...
We're looking for a freelance video editor who lives and breathes performance and UGC ads: someone who turns scripts into thumb-stopping hooks for Meta and helps us launch TikTok Shop natively in the ...
New
We're looking for a freelance video editor who lives and breathes performance and UGC ads: someone who turns scripts into thumb-stopping hooks for Meta and helps us launch TikTok Shop natively in the ...
New
UGC Content Creator
San Diego, CA · On-site
Create engaging UGC-style video content for paid social advertising. * Film talking-head videos, product demonstrations, testimonials, lifestyle content, and trending social concepts. * Edit short ...
Quick apply
UGC Content Creator
San Diego, CA · On-site
Create engaging UGC-style video content for paid social advertising. * Film talking-head videos, product demonstrations, testimonials, lifestyle content, and trending social concepts. * Edit short ...
Video & Photo Content Creator UGC & Brand Storytelling
Framingham, MA · On-site
$130K/yr
... and video content for social media, web, and marketing campaigns. You will manage end-to-end ... through authentic, UGC-style content and professional edits. This role requires a passion for ...
Video & Photo Content Creator UGC & Brand Storytelling
Framingham, MA · On-site
$130K/yr
... and video content for social media, web, and marketing campaigns. You will manage end-to-end ... through authentic, UGC-style content and professional edits. This role requires a passion for ...
... and video content for social media, web, and marketing campaigns. You will manage end-to-end ... through authentic, UGC-style content and professional edits. This role requires a passion for ...
... and video content for social media, web, and marketing campaigns. You will manage end-to-end ... through authentic, UGC-style content and professional edits. This role requires a passion for ...
Video Producer
New York, NY · On-site
Stash is hiring a Video Producer for the creative team, reporting to the Creative Director. This is ... Shoot and direct original footage that includes UGC-style videos, scripted ads, product explainers ...
Video Producer
New York, NY · On-site
Stash is hiring a Video Producer for the creative team, reporting to the Creative Director. This is ... Shoot and direct original footage that includes UGC-style videos, scripted ads, product explainers ...
Performance Video Editor -- Paid Social
Irvine, CA · Remote
$75K - $115K/yr
... Video Editor -- Paid Social). Also please include your target salary requirement, and your current ... UGC or creator-content edits * Content repurposing * Hook or opening variations * Multiple ads ...
Quick apply
Performance Video Editor -- Paid Social
Irvine, CA · Remote
$75K - $115K/yr
... Video Editor -- Paid Social). Also please include your target salary requirement, and your current ... UGC or creator-content edits * Content repurposing * Hook or opening variations * Multiple ads ...
Video Producer
New York, NY · Hybrid
Stash is hiring a Video Producer for the creative team, reporting to the Creative Director. This is ... Shoot and direct original footage that includes UGC-style videos, scripted ads, product explainers ...
Video Producer
New York, NY · Hybrid
Stash is hiring a Video Producer for the creative team, reporting to the Creative Director. This is ... Shoot and direct original footage that includes UGC-style videos, scripted ads, product explainers ...
UGC Content Creator
Los Angeles, CA · On-site
$40K - $70K/yr
About High Scale We're High Scale - a future-focused, data-obsessed agency revolutionizing video ... As a UGC Content Creator, you're not just filming videos-you're shaping brand stories, driving ...
UGC Content Creator
Los Angeles, CA · On-site
$40K - $70K/yr
About High Scale We're High Scale - a future-focused, data-obsessed agency revolutionizing video ... As a UGC Content Creator, you're not just filming videos-you're shaping brand stories, driving ...
We're looking for a female UGC creator, spokesperson, presenter, or actress to help create short ... Virtual assistant with video experience * Customer service or hospitality professional with strong ...
We're looking for a female UGC creator, spokesperson, presenter, or actress to help create short ... Virtual assistant with video experience * Customer service or hospitality professional with strong ...
The Performance Video Editor is responsible for turning raw footage into high-performing ... You will edit UGC, talking heads, product demos, AI-generated content, and campaign creatives with ...
The Performance Video Editor is responsible for turning raw footage into high-performing ... You will edit UGC, talking heads, product demos, AI-generated content, and campaign creatives with ...
Video Editor
Miami, FL · Remote
$1.5K - $5.0K/mo
VIDEO EDITOR (PAID MEDIA) at IncubatorLab Remote - Worldwide Incubator Lab is looking for a ... UGC Integration: Proof that you can take raw, "low-fi" phone footage and edit it into a high ...
Video Editor
Miami, FL · Remote
$1.5K - $5.0K/mo
VIDEO EDITOR (PAID MEDIA) at IncubatorLab Remote - Worldwide Incubator Lab is looking for a ... UGC Integration: Proof that you can take raw, "low-fi" phone footage and edit it into a high ...
Ugc Video information
See salary details
$22.36 - $23.36
2% of jobs
$23.36 - $24.37
2% of jobs
$24.37 - $25.37
3% of jobs
$25.37 - $26.38
11% of jobs
$26.83 is the 25th percentile. Wages below this are outliers.
$26.38 - $27.38
14% of jobs
$27.38 - $28.39
8% of jobs
The median wage is $28.92 / hr.
$28.39 - $29.39
16% of jobs
$30.38 is the 75th percentile. Wages above this are outliers.
$29.39 - $30.40
18% of jobs
$30.40 - $31.40
11% of jobs
$31.40 - $32.41
6% of jobs
$32.41 - $33.41
7% of jobs
$22
$28
$33
How much do ugc video jobs pay per hour?
What is the difference between Ugc Video vs Content Creator?
| Aspect | Ugc Video | Content Creator |
|---|---|---|
| Credentials | No formal credentials required | No formal credentials required |
| Work Environment | Often freelance or on platforms | Can be freelance or employed by brands |
| Industry Usage | Used mainly in social media and marketing | Used across various media including blogs, videos, and social media |
| Search & Comparison | Often compared for content authenticity and engagement | Compared for creativity and audience reach |
Ugc Video primarily refers to user-generated content created by consumers or fans, often for marketing purposes on social media platforms. Content Creators produce original content, often with a focus on building a personal brand or audience. While both roles involve video production, Ugc Video emphasizes authentic, consumer-driven content, whereas Content Creators focus on original, branded, or personal content creation.
How to get into UGC videos?

Full-time
Posted 4 days ago
Job description
This is not a traditional social media, content, or general creative role. We are looking for someone who understands how to turn consumer psychology, winning angles, compelling hooks, and direct-response copy into UGC videos that stop the scroll, hold attention, and drive purchases.
You should have a proven understanding of what makes UGC ads work at scale - from identifying winning customer avatars and pain points to developing hooks, writing scripts, directing creators, and continuously iterating based on performance data.
You will be responsible for building and improving a high-volume pipeline of UGC concepts and creatives, working closely with editors, creators, and the performance marketing team to turn winning ideas into scalable ads.
If you can look at a DTC ad and immediately identify why it works, and then write a better version, we want to hear from you.
Requirements
What You'll Do
UGC Creative Strategy & Concepting
- Own the UGC video creative strategy across the brand's paid social channels, with a primary focus on Meta and other performance-driven platforms.
- Research competitors, emerging DTC brands, winning ads, consumer trends, and social media content to identify new creative opportunities.
- Identify high-potential customer avatars, pain points, desires, objections, benefits, mechanisms, and purchasing triggers.
- Develop fresh creative angles and concepts based on customer psychology, product positioning, market trends, and performance data.
- Continuously build a pipeline of new UGC concepts designed for testing and scaling.
- Write high-converting UGC video scripts from concept through final execution.
- Develop scroll-stopping hooks that capture attention within the first few seconds.
- Create strong opening patterns, storylines, transitions, CTAs, and retention mechanisms designed specifically for short-form video.
- Write scripts for different UGC formats, including:
- Talking-head / "yapper" videos
- Customer testimonials
- Problem/solution videos
- Product demonstrations
- Before & after concepts
- Founder-style videos
- Expert/authority-style UGC
- Testimonial-driven ads
- Objection-handling creatives
- Storytelling and transformation-based ads
- Adapt winning hooks, angles, and scripts into multiple variations to increase testing volume and creative output.
- Understand how to balance native-looking UGC with direct-response principles without making the content feel like a traditional advertisement.
- Own the creative process from concept → script → creator brief → production → editing → final ad.
- Develop clear and actionable briefs for UGC creators, ensuring they understand the hook, messaging, delivery, emotion, visual direction, and CTA.
- Source, evaluate, and collaborate with UGC creators when required.
- Direct creators to achieve the desired delivery, authenticity, pacing, and performance-oriented execution.
- Work closely with video editors to ensure every creative is edited for maximum hook rate, watch time, retention, and conversion potential.
- Review creative outputs rigorously and provide precise feedback until they meet the required standard.
- Maintain a high creative velocity and ensure concepts move quickly from ideation to testing.
- Analyze creative performance and identify why specific ads win or fail.
- Use metrics such as hook rate, thumb-stop rate, hold rate, watch time, CTR, CVR, CPA, ROAS, and other relevant KPIs to guide creative decisions.
- Break down winning ads into their underlying components - hook, angle, avatar, script, offer, visual pattern, pacing, CTA, and emotional trigger.
- Create iterations and variations of winning creatives rather than simply producing completely new concepts.
- Continuously test new hooks, scripts, angles, creators, formats, and executions.
- Work closely with the paid media team to understand performance and translate data into the next round of creative testing.
- Conduct ongoing research across Meta, TikTok, Instagram, YouTube, Amazon, competitor websites, Reddit, and other relevant channels to identify emerging creative trends and consumer insights.
- Study high-performing DTC brands both inside and outside the beauty/skincare space.
- Identify patterns in winning UGC ads and translate those insights into original concepts for the brand.
- Stay ahead of evolving UGC formats, creator styles, cultural trends, and direct-response advertising techniques.
- Proven experience as a UGC Creative Strategist, UGC Video Strategist, Creative Producer, or similar performance-focused role within the DTC/e-commerce space.
- A verifiable track record of creating or scaling profitable UGC video ads, with actual performance results you can walk us through.
- A portfolio containing real UGC/performance video ads, not primarily static designs, organic social content, or branding work.
- Deep understanding of direct-response advertising and performance creative.
- Exceptional UGC scriptwriting and direct-response copywriting skills.
- Strong understanding of hooks, angles, avatars, pain points, objections, storytelling, retention, and CTAs.
- Experience creating creative specifically for paid acquisition, rather than solely organic social media.
- Strong understanding of DTC funnels, offers, landing pages, and the relationship between the ad and the post-click experience.
- Experience working with Meta Ads and performance marketing teams, with visibility into creative performance.
- Ability to interpret performance data and turn insights into concrete creative iterations.
- Experience working with UGC creators, editors, and/or creative production teams.
- Excellent written and spoken English, with native-level understanding of Western communication, culture, humor, social media behavior, and consumer language.
- Strong understanding of the U.S. consumer and what makes an ad feel authentic rather than overly scripted or "advertisy."
- High creative judgment and the ability to quickly recognize strong versus weak creative.
Your portfolio should demonstrate:
- UGC video ads created for DTC/e-commerce brands
- Examples of direct-response video scripting
- Different hooks and creative angles
- Multiple iterations of winning concepts
- Evidence of performance and results where possible
- Your specific contribution to the creative process
- Examples of ads that were scaled or generated measurable business results
- You must have real DTC/e-commerce performance creative experience.
- You must have strong UGC video scripting experience.
- You must be able to show real UGC video ads you've worked on.
- You must understand direct-response advertising and creative performance metrics.
- You must have experience creating ads designed to acquire customers, not simply generate engagement.
- You must be able to demonstrate measurable results or clearly explain the performance impact of your work.
- Zero tolerance for sluggishness. You must be obsessive, proactive, and relentlessly follow up.
- You don't wait for instructions; you identify opportunities, bring new concepts to the table, and push creative forward.
- You are highly analytical but equally creative: you know how to use data to make better creative decisions.
- You are comfortable operating in a fast-paced environment where creative volume, testing speed, and iteration matter.
- You are growth-oriented and here to win, not simply to perform a standard employee function.
Benefits
- Highly competitive compensation package.
- Uncapped performance bonus tied to a percentage of ad spend when targets are met.
- Flexible working hours to accommodate your schedule and maximize productivity.
- Fully remote setup, allowing you to work from anywhere in the world.
- Opportunity to work directly on high-growth DTC brands with significant creative testing and scaling opportunities.
All candidates must demonstrate a strong understanding of Western culture, U.S. consumer behavior, and communication.
Please include a portfolio of relevant UGC/performance video ads and, where possible, the results generated by the creatives you worked on.