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Cruise.com one of the internets largest cruise sellers.
Job Title: Digital Marketing Manager
Reports To: Director of Marketing
Starting Date: July 1, 2026
Company Description
Cruise.com is the largest website specializing in cruises on the Internet. With
advanced search and booking technology, greater content, and discount prices,
Cruise.com sells more cruises. Our experienced cruise specialists provide the highest
level of personal service on every booking. Cruise.com offers the lowest rates,
value-added offers, and exclusive prices along with extensive tools to assist
customers in making their cruise decision.
Role Overview
Cruise.com is seeking a data-driven and strategically minded Marketing Manager to
own the execution and performance of our core digital marketing channels. This is a
role for someone who goes deeper than managing calendars and approving posts
- we need someone who can read the numbers, ask the hard questions, and
continuously push our email, paid media, social, and content programs to perform
better.
The Marketing Manager will be the internal expert and day-to-day lead across email
marketing, paid media agency management, social media consistency, and blog
content - bringing analytical rigor and creative judgment in equal measure. You will
work closely with the Director of Marketing, who sets the overall strategy and cruise
line priorities. Your job is to make sure that strategy is executed with precision,
measured with clarity, and improved continuously. This is not a role for someone
who prefers to stay in their lane. You will be expected to connect the dots across
channels, identify what's working and what isn't, and bring proactive
recommendations not just status updates.
Duties and Responsibilities
Email Marketing - Strategy & Performance
• Own the email marketing program end to end: calendar, production,
deployment, and performance analysis.
• Develop and maintain audience segmentation strategies to improve
relevance, engagement, and conversion.
• Build and optimize automated email flows including promotional
triggers, lifecycle sequences, and re-engagement campaigns.
• Analyze campaign performance weekly - open rates, CTR, conversions,
revenue contribution - and present data-backed recommendations to
the Director of Marketing.
• Manage co-op email sends with cruise line partners, ensuring
accuracy, brand compliance, and timely execution.
• Continuously A/B test subject lines, send times, content formats, and
CTAs to improve performance over time.
• Oversee email production in collaboration with the web designer and
marketing coordinator team, maintaining quality and consistency
across all sends.
Paid Media Agency Management & Analytics
• Serve as the primary day-to-day liaison with our paid media agency for
paid media advertising campaigns.
• Review and approve all campaign briefs, ad copy, creative assets, and
targeting parameters before launch.
• Hold the agency accountable to performance benchmarks - analyze
results weekly and identify gaps between spend and return.
• Translate campaign data into clear, actionable reporting for the
Director of Marketing, including recommendations on budget allocation
and channel prioritization.
• Ensure all paid media messaging is aligned with current cruise line
promotions, seasonal priorities, and business goals.
• Stay current on platform updates, bidding strategies, and audience
targeting best practices across Google, Meta, Bing and other platforms.
Social Media - Consistency & Oversight
• Ensure the monthly social media content calendar is built, reviewed,
approved, and executed on schedule without exception.
• Collaborate with the Social Media & Graphic Designer to ensure all
content is on-brand, promotion-aligned, and consistent in voice and
visual quality.
• Review all social content before publishing - you are the quality control
layer between creation and the audience.
• Track social media performance across platforms and incorporate
findings into broader digital marketing reporting.
• Bring a consistent, standards-driven approach to social so the channel
reflects our brand accurately at all times, even during high-volume
promotional periods.
Blog & Content Direction
• Oversee the blog content calendar in collaboration with the marketing
coordinator who produces posts.
• Ensure blog topics are strategically aligned with SEO/AEO/GEO priorities,
seasonal promotions, and cruise line partnerships.
• Review all blog posts for accuracy, tone, and brand consistency before
publication.
• Identify content gaps and opportunities to use the blog as a traffic and
conversion driver.
• Ensure blog content supports and cross-promotes active email, paid,
and social campaigns.
Reporting & Cross-Channel Analysis
• Own a consolidated monthly digital marketing performance report
covering email, paid media, social, and blog - delivered to the Director
of Marketing.
• Connect performance data across channels to identify trends,
attribution patterns, and optimization opportunities.
• Maintain dashboards or reporting tools that give the team visibility into
channel health at a glance.
• Bring data-driven recommendations to strategy conversations, not just
recaps of what happened.
Team Collaboration
• Work cross-functionally with the Marketing Co-Op Team Lead,
coordinators, and web designer to ensure digital channels stay aligned
with website content and promotions.
• Contribute to quarterly marketing planning and bring channel-level
insights to broader strategy discussions.
Requirements
• 5+ years of experience in digital marketing with deep, hands-on
expertise in at least two of the following: email marketing, paid media
management, social media, or content marketing.
• Demonstrated analytical ability - you are comfortable in data, you
build your own reports, and you make decisions based on evidence not
instinct alone.
• Direct experience managing a paid media agency relationship,
including reviewing campaign performance, holding vendors
accountable, and optimizing spend.
• Strong working knowledge of email marketing platforms, including
segmentation, automation, A/B testing, and deliverability best
practices.
• Experience building or overseeing content calendars across channels
with a strong eye for brand consistency.
• Excellent written communication skills - you write strong briefs, clear
reports, and polished copy when needed.
• Highly organized and self-directed, with the ability to manage multiple
channels and competing deadlines without losing quality.
• A proactive problem-solver who brings recommendations, not just
status updates, to every conversation.
• Must have a valid, current passport.
Preferred Qualifications
• Cruise line, marketing agency or travel industry experience.
• Bachelor's degree in Marketing, Communications, or related field preferred.
Benefits
Dental Insurance, Health Insurance, Voluntary Life Insurance, Paid Time Off, 401(k)
Job Type: Full-time
Work Location: Hybrid in Dania Beach, FL
This position has the ability to be fully remote
Cruise.com is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national or ethnic origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, related medical conditions and lactation), sexual orientation, marital status, military service or veteran status, disability, protected medical condition as defined by applicable state or local law, genetic information, or other legally protected status protected by applicable federal, state, or local laws and ordinances.