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Your role and responsibilities

As an Adobe Business Transformation Consultant / Marketing Technology Strategy Consultant, you will leverage your deep understanding of business strategy and marketing technology to drive transformative solutions forMarketing Transformation/Martech clients. This role requires aligning marketing technology (specifically Adobe ecosystem) capabilities with clients’ strategic goals, driving change management, and guiding them through digital transformation processes. We are looking for a dynamic, strategic marketer who has experience working in-platform as well as experience advising clients on marketing technology ecosystems and best in-class process design. The ideal candidate for this role can work in fast-paced environments where objectives shift quickly.
Key Responsibilities:

• Design Transformative Solutions: Assess and diagnose client business challenges, and design and implement transformative solutions leveraging marketing technologies including Adobe's suite of tools. This involves understanding client needs, identifying opportunities for improvement, and developing tailored solutions that meet their strategic objectives.
• Drive Change Management: Guide clients through digital transformation processes, ensuring seamless adoption and integration of Adobe’s tools into their business operations. This requires strong stakeholder engagement and project management skills to deliver impactful outcomes.
• Align Capabilities with Client Goals: Guide AI enablement within marketing, including designing marketing strategies that prioritize AI capabilities that drive value and maximize ROI for clients;
• Advise clients on how to scale and maximize investments in existing and new marketing technology platforms
• Deliver Impactful Outcomes: Leverage strong analytical skills to measure the effectiveness of implemented solutions, identify areas for improvement, and optimize results to deliver impactful outcomes for clients. Bring a perspective on how to optimize existing marketing technology platforms and marketing teams to achieve business outcomes.
• Proactively identify opportunities for modernizing and optimizing marketing technology stack, processes, and integration opportunities
• Guide Successful Delivery: Manage stakeholder relationships and design project plans that align with strategic marketing design and implementation work across multiple platforms and workstreams. Build results-oriented plans that prioritize key KPIs, measurable outcomes, and clear success criteria; Act as a bridge between cross-functional teams (Marketing, Sales, Governance, IT, Product)

This role can be performed from anywhere in the United States

Required education

Bachelor's Degree

Required technical and professional expertise

• Deep Understanding of Business Strategy and Marketing Technology Ecosystem: Experience with assessing and diagnosing business challenges, designing and implementing transformative solutions leveraging MarTech, and aligning Adobe and other leading capabilities with clients’ strategic goals.
• Proficiency in Stakeholder Engagement and Project Management: Experience with guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations, and delivering impactful outcomes
• Digital Transformation Expertise: Experience with driving change management, identifying opportunities for improvement, and developing strategies to address gaps in clients' business operations.
• Minimum of 4-6 years of experience working in a functional and technical marketing role with proven track record of success across both facets - with specific focus on healthcare or life sciences marketing
• Desire to continue learning about emerging trends, new technologies, and industry trends to grow alongside client engagements
• Experience working across the martech stack: customer relationship management platforms, automation tools, customer data platforms, and campaign management systems
• Platforms/ecosystems such as: Adobe Experience Platform, Adobe Experience Cloud, Salesforce (multiple clouds)
• Adobe Suite Proficiency: Certification in or experience with Adobe's suite of tools, including their application in transformative solutions and
  digital transformation processes.
• Strong Analytical Skills: Experience with measuring the effectiveness of implemented solutions, identifying areas for improvement, and
  optimizing results to deliver impactful outcomes for clients.
• Experience leading and facilitating workshops centered around marketing technology, process enablement, and solution design.
• Ability to translate complex concepts to executive leadership teams and development teams
• Experience managing development teams, working in Agile, and managing shifting timelines for execution teams
• Experience working across internal teams and external partnerships to bring new capabilities and perspectives regularly to client leadership teams

Deep knowledge of marketing transformation/Martech industry, including customer engagement, personalization, and digital experience platforms, preferred.

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IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• - Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• - Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

Adobe Business Transformation Consultant - Martech Industry

Date posted

11-Aug-2026

Job ID

120952

City / Township / Village

University Park, COLUMBIA, RESEARCH TRIANGLE PARK, DURHAM, Charlotte, Philadelphia, Dallas, Houston, Austin, Herndon, New York

State / Province

Country

United States

Work arrangement

Hybrid

Area of work

Consulting

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

151,000.00

Projected Maximum Salary per year

281,000.00

Position type

Professional

Up to 20% or 1 day a week

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?