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Tours Jobs in Wisconsin (NOW HIRING)

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Tours information

See Wisconsin salary details

$8

$18

$33

How much do tours jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for tours in Wisconsin is $18.99, according to ZipRecruiter salary data. Most workers in this role earn between $14.57 and $21.35 per hour, depending on experience, location, and employer.

What is a tour?

Tours jobs involve planning, organizing, and leading guided experiences for groups or individuals to various destinations. People in these roles, such as tour guides or tour managers, provide information about the places visited, ensure the safety and comfort of participants, and handle logistics like transportation and scheduling. They play a key role in enhancing travelers' experiences by sharing local history, culture, and interesting facts. Tours jobs can be found in travel agencies, museums, historic sites, and with adventure companies.

What are the key skills and qualifications needed to thrive as a tour guide, and why are they important?

To thrive as a Tour Guide, you need in-depth knowledge of local history and culture, strong storytelling abilities, and often a relevant tourism or hospitality qualification. Familiarity with booking software, audio equipment, and sometimes foreign language proficiency or guiding certifications are typically required. Outstanding communication, adaptability, and interpersonal skills help tour guides engage diverse groups and handle unexpected situations. These skills are essential for delivering memorable experiences, ensuring guest satisfaction, and maintaining safety throughout tours.

What are some common challenges faced by tour guides, and how can they be addressed?

Tour guides often face challenges such as managing diverse group dynamics, adapting to last-minute changes in itineraries, and handling unexpected situations like bad weather or transportation delays. Effective communication, flexibility, and thorough preparation are key to overcoming these challenges. Building strong local knowledge and staying calm under pressure help tour guides ensure a positive experience for guests, even when things don’t go as planned.

What is the difference between Tours vs Tour Guides?

AspectTours
CredentialsOften requires knowledge of multiple destinations, customer service skills, and sometimes certifications in tourism or hospitality
Work EnvironmentGroup settings, travel locations, and event-based environments
Employer & Industry UsageTravel agencies, tour companies, and hospitality industry
Common Search & ComparisonPeople compare Tours with Tour Guides when seeking organized travel experiences

While Tours refer to organized travel experiences often led by a team or company, Tour Guides are individuals who lead and inform groups during specific tours. Tours typically involve multiple guides and structured itineraries, whereas Tour Guides focus on delivering personalized or group commentary at specific sites. Both roles are essential in the tourism industry but differ in scope and responsibilities.

How can I get a job as a tour guide?

To become a tour guide, you typically need good communication skills, knowledge of the area or subject, and often a relevant certification or license depending on local regulations. Gaining experience through volunteering or entry-level positions can help, and some employers prefer candidates with a background in hospitality, history, or education. A friendly demeanor and the ability to engage groups are also important qualities for success in this role.

What are the most commonly searched types of Tours jobs in Wisconsin?

The most popular types of Tours jobs in Wisconsin are:

What cities in Wisconsin are hiring for Tours jobs?

Cities in Wisconsin with the most Tours job openings:

Tours jobs near you
Infographic showing various Tours job openings in Wisconsin as of August 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 97% Physical, and 3% Remote job distribution, with an average salary of $39,490 per year, or $19 per hour.

Support Team - Marketing Assistant

Eagle Crest Communities

La Crosse, WI • On-site

$39K - $49K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 21 days ago

Job description

Eagle Crest Communities: Eagle Crest South I (La Crosse, WI)


Full-Time

Primarily working Monday-Friday; occasional evening/weekend tours and events

Marketing Assistant

Join our Sales and Marketing Team! Bring your excellent relationship building skills, your verbal and written communication skills and your creativity! You will have frequent contact with prospective residents and their families via phone and in person, building relationships as you provide information and education about the housing and service options we offer!

What You'll Do

  • Our team is responsible for performing sales functions, including daily lead follow-up, coordination of tours and events at our newest community Eagle Crest South and assists teams in our other Eagle Crest Communities in La Crosse, Holmen, and Onalaska, WI.
  • The Senior Living admission process includes tours, applications, taking reservations, and managing the wait list; you will help facilitate future senior residents' transition to their new home!
  • The Marketing Assistant manages inquiries in a professional and timely manner; counsels and advises prospective residents & families on corporate wide levels of care; displays a thorough knowledge and understanding of all marketing contracts and documents, as well as community care levels, services and amenities.
  • The successful candidate will utilize our leads management system for accurate documentation & follow up. Initiate contact with prospective residents via telephone, written correspondence, property tours & events to facilitate the selling process.
  • Participate in coordination of marketing events and outreach targeted towards prospective residents and referral sources.
  • Establish and maintain relationships with referral sources and community service providers to promote Eagle Crest Communities.
  • Our team is responsible for managing the Eagle Crest Communities corporate brand image.
  • Actively contribute and provide input in the research and development of Eagle Crest Communities' marketing strategies and plans.
  • Assist with compiling and maintaining key reporting metrics that monitor marketing goals and local marketplace trends and demands.
  • Performs additional work duties and responsibilities as needed

What You'll Need

  • A passion for ensuring the highest level of customer service and satisfaction with internal and external referrals
  • Hospitality, realty, sales, communications or marketing experience or degree beneficial
  • Strong interpersonal and social abilities to successfully work in a team environment required
  • Proven success in building positive relationships and an environment of trust with a genuine interest in regular interactions with older adults and their families.
  • Proficiency with Microsoft Office suite.
  • Highly innovative and growth-focused attitude with the ability to self-motivate and thrive under goals and accountabilities with exceptional time management skills.
  • Exhibits a high level of organization and attention to detail with excellent communication and presentation skills required, with a strong knowledge of senior living services preferred
  • Hospitality and Realty skills or experience is a plus!

Our Wages

Based upon previous experience and qualifications.

Our Benefits

  • Available at 50+ hours/pay period: Health & Dental Insurance, Health Reimbursement, Health Savings, and/or Flexible Spending Account Options, Life and AD&D Insurance, Short Term and Long Term Disability.
  • Available at 20+ hours/pay period: Vision Insurance, Voluntary Supplemental Insurance Options, Pet Insurance.
  • Available at 18+ hours/pay period: Tuition Investment Program.
  • Available to all age 18+: Employee Assistance Program, 401(k).


Pre-Employment Information

  • Background checks will be run after an offer has been made, and offers are contingent upon successfully passing a background check.
  • Communicable Disease Screening must also be completed if your position requires working within our communities.

About Eagle Crest

Eagle Crest Communities is the largest not-for-profit senior care provider in Western Wisconsin. With ten communities in the La Crosse, Holmen and Onalaska, WI area, we find success in providing superior service with great attention to ensuring the highest levels of satisfaction to every resident. Great people, great care!

Bethany Lutheran Homes Inc is an Equal Opportunity Employer!

Apply