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Tourism Management Jobs in Virginia (NOW HIRING)

Tourism Manager

Harrisonburg, VA · On-site

$75K - $85K/yr

Bachelor's degree with coursework in marketing, tourism and/or hospitality management, public relations, communications, journalism, public administration, or related field and moderate (1-3 years ...

Minimum Qualifications Bachelor's degree with coursework in marketing, tourism and/or hospitality management, public relations, communications, journalism, public administration, or related field and ...

Tourism Counselor

Spotsylvania, VA · On-site

$13.86 - $19.54/hr

Reports to the Assistant Tourism Manager. *This position is less than 20 hours per week.* Special Duties & Responsibilities * Greets visitors to the Spotsylvania Visitors Center and County Museum ...

Tourism Counselor

Spotsylvania, VA · On-site

$13.86 - $19.54/hr

Reports to the Assistant Tourism Manager. *This position is less than 20 hours per week.* Special Duties & Responsibilities Greets visitors to the Spotsylvania Visitors Center and County Museum ...

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Tourism Management information

See Virginia salary details

$62K

$130.6K

$214.6K

How much do tourism management jobs pay per year?

As of Aug 24, 2026, the average yearly pay for tourism management in Virginia is $130,573.00, according to ZipRecruiter salary data. Most workers in this role earn between $99,100.00 and $150,700.00 per year, depending on experience, location, and employer.

What is tourism management?

A Tourism Management job involves planning, developing, and promoting travel and hospitality services. Professionals in this field manage tourism operations, coordinate events, and ensure customer satisfaction. They work in hotels, travel agencies, event companies, and government tourism boards. The role requires knowledge of marketing, business management, and cultural awareness to enhance the tourism experience.

What skills and qualifications are needed for tourism management?

To thrive in Tourism Management, you need a background in hospitality, business management, and customer service, ideally supported by a degree in tourism or a related field. Familiarity with reservation systems, travel booking software, and relevant certifications such as Certified Tourism Professional (CTP) is often required. Exceptional communication, problem-solving abilities, and cultural sensitivity set top professionals apart in this field. These skills ensure the effective planning and execution of travel experiences, leading to high client satisfaction and business growth.

What opportunities for career advancement exist in tourism management?

Tourism Management offers a wide range of career growth opportunities, from entry-level coordinators to senior management and executive positions. With experience, professionals can move into specialized areas such as destination marketing, event planning, or operations management, or even take on leadership roles in travel agencies, resorts, or tourism boards. Many organizations support ongoing professional development, networking, and certification programs to help team members advance. Advancement typically depends on a combination of experience, excellent performance, and continuous learning within the dynamic tourism industry.

What jobs can I do in tourism management?

Tourism management graduates can pursue roles such as tour manager, hotel manager, travel consultant, event coordinator, and destination marketing manager. These positions often require strong communication, organizational skills, and knowledge of the tourism industry, with some roles benefiting from certifications in hospitality or tourism management.

What jobs can I get with tourism management?

With a degree or background in tourism management, you can pursue roles such as travel agent, tour guide, hotel manager, event planner, or tourism development officer. These jobs often require strong customer service, communication skills, and knowledge of the hospitality industry, and may involve working in hotels, travel agencies, or tourism boards.

What are popular job titles related to Tourism Management jobs in Virginia?

For Tourism Management jobs in Virginia, the most frequently searched job titles are:

What cities in Virginia are hiring for Tourism Management jobs?

Cities in Virginia with the most Tourism Management job openings:

Infographic showing various Tourism Management job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $130,573 per year, or $62.8 per hour.

$75K - $85K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 5 days ago


Job description

Salary : $75,857.60 - $85,342.40 Annually
Location : Harrisonburg, VA
Job Type: Full-Time
Job Number: 5116 - (July 2026)
Department: Economic Development
Division: Tourism & Visitor's Center
Opening Date: 07/20/2026
Closing Date: Continuous
FLSA: Exempt
Description
The City of Harrisonburg (pop. approximately 56,879). Located in the heart of the Shenandoah Valley and one of the fastest-growing cities in Virginia, Harrisonburg is a thriving, multicultural university city and is home to James Madison University and Eastern Mennonite University. With recognition as the commonwealth's first culinary district, exciting outdoor recreation activities within the city and nearby, a thriving arts community, and being known as "The Friendly City," there is something for everyone to enjoy.
The Harrisonburg Department of Economic Development is currently seeking a leader who is excited to join our dedicated team of community service professionals as our next Tourism Manager. The ideal candidate will be a creative, strategic thinker with the ability to position Harrisonburg competitively. We are seeking a collaborative relationship-builder who can strengthen our business, arts, and regional partners. This leader shall possess a passion for placemaking and enhancing the visitor experience.
This is an amazing opportunity for an individual who has great attention to detail and is a good communicator and progressive innovator to make a difference. And you'll do it in a vibrant, modern, and diverse college community boasting a happening atmosphere infused with a serious passion for local food and libations, cutting-edge arts and culture, and the historic roots that anchor it to the famous Shenandoah Valley landscape. The Tourism Manager is an exempt, full-time position with benefits and an anticipated hiring range of $75,857.60 - $85,342.40 annually; however, an exact salary will be dependent upon the selected candidate's qualifications and experience.A detailed list of essential functions and the ideal candidate's knowledge, skills, and abilities is available in the
Minimum Qualifications
  • Bachelor's degree with coursework in marketing, tourism and/or hospitality management, public relations, communications, journalism, public administration, or related field and moderate (1-3 years) experience in marketing and tourism, including supervisory experience. An equivalent combination of education and experience will be considered for this requirement.
  • Valid Virginia driver's license or the ability to obtain one within a timeline deemed appropriate by the department.
  • Bilingual abilities preferred.
The selected candidate for this position will be subject to the following screenings and must receive satisfactory results:
  • Social media screening;
  • DMV driving record review;
  • Credit history review;
  • Criminal background investigation.

Supplemental Information
Application Requirements: In order to be considered for this position, applicants must submit the following: City of Harrisonburg online application, cover letter attachment, resume attachment, and 3 professional references. All required fields on the online employment application must be completed, including your education history and work experience. Incomplete applications and applications with verification(s) of no prior education and/or work history will not be considered. (posted on 07/20/2026)
Applicants unable to attach documents via the online application should email the missing documentation to employment@harrisonburgva.gov in order to be further considered.
First Review Date: No Sooner Than August 10, 2026Candidates will not receive an application status update until after this date. Due to the amount of information requested from candidates, please allow a minimum of 10 business days from the first review date to receive a status update.
The City provides an excellent benefits package including health insurance, retirement (VRS & MissionSquare), life insurance, paid leave (including upfront sick leave) and 15.5 holidays.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability or veteran status.
The City of Harrisonburg is an Equal Opportunity Employer.

Full-time employees are eligible for a comprehensive benefits package, including 15.5 observed holidays. More information on available benefits is listed on the City's website
01
What is your highest level of education?
  • Less than 8th Grade
  • Completed 8th Grade
  • Attended High School
  • High School Graduate
  • GED
  • Attend(ed) College
  • Associate/Technical Degree
  • Bachelor's Degree
  • Attend(ed) Graduate School
  • Master's Degree
  • Graduate study beyond Master's
  • Ph.D. or professional degree

02
How many years of experience do you have in marketing and tourism?
  • I do not have any experience.
  • I have some experience but less than 1 year of experience.
  • I have at least 1 year but less than 3 years of experience.
  • I have 3 or more years of experience.

03
Do you have any supervisory experience in marketing and tourism?
  • Yes
  • No

04
Which of the following driver's license do you possess?
  • No Valid Driver's License
  • Valid Driver's License
  • Valid Commercial Driver's Learner's License
  • Valid Commercial Driver's License (Class A or B)

05
If you are bilingual or multilingual, please list each language below and indicate your proficiency in speaking, reading, and writing for each one.
Required Question