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Tourism Executive Director Jobs (NOW HIRING)

WI ยท On-site

$80 - $100/hr

Executive Director - Plymouth Chamber of Commerce-Plymouth, WI The Plymouth Chamber of Commerce is ... Lead marketing, communications, and tourism initiatives * Manage staff and office operations

Executive Director

Beckley, WV ยท On-site

$125 - $150/hr

The Executive Director is responsible for strategic leadership, organizational management, resource ... tourism assets, downtown revitalization, and entrepreneurship initiatives. * Provide project ...

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Executive Director

Tracy City, TN ยท On-site

$70K - $80K/yr

South Cumberland Partnership invites applications for the position of Executive Director. Please ... tourism development/management * Strong networking skills, public speaking skills, and local ...

Executive Assistant - Tourism

Denver, CO ยท On-site

$60 - $80/hr

Executive Assistant Reports to: Vice President, Chief Tourism Development Officer Department ... Coordinate details for familiarization tours and site inspections as directed, including ...

$60 - $80/hr

Executive Assistant Reports to: Vice President, Chief Tourism Development Officer Department ... Coordinate details for familiarization tours and site inspections as directed, including ...

The Executive Director of Sales is responsible for leading the strategic direction and execution of ... Foster strong relationships with key clients, meeting planners, convention organizers, tourism ...

Marketing Manager

Conroe, TX ยท On-site

$65K/yr

... promote tourism; 3) direct and oversee planning, design, production of all CVB printed and ... Tourism Destination Marketer (TDM) and/or Certified Tourism Executive (CTE) designation(s ...

Marketing Manager

Conroe, TX ยท On-site

$60 - $80/hr

... promote tourism; 3) direct and oversee planning, design, production of all CVB printed and ... Tourism Destination Marketer (TDM) and/or Certified Tourism Executive (CTE) designation(s ...

Marketing Manager

Conroe, TX ยท On-site

$65K/yr

... promote tourism; 3) direct and oversee planning, design, production of all CVB printed and ... Tourism Destination Marketer (TDM) and/or Certified Tourism Executive (CTE) designation(s ...

Marketing Manager

Conroe, TX ยท On-site

$65K/yr

... promote tourism; 3) direct and oversee planning, design, production of all CVB printed and ... Tourism Destination Marketer (TDM) and/or Certified Tourism Executive (CTE) designation(s ...

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Tourism Executive Director information

See salary details

$61.5K

$158.4K

$320K

How much do tourism executive director jobs pay per year?

As of Sep 9, 2026, the average yearly pay for tourism executive director in the United States is $158,380.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,000.00 and $185,500.00 per year, depending on experience, location, and employer.

What is the difference between Tourism Executive Director vs Tourism Marketing Manager?

AspectTourism Executive DirectorTourism Marketing Manager
CredentialsBachelor's degree in tourism, hospitality, or related field; experience in leadership rolesBachelor's degree in marketing, communications, or related field; marketing experience
Work EnvironmentOversees entire tourism organization, liaises with stakeholders, manages staffDevelops and implements marketing strategies, manages campaigns, analyzes market data
Industry UsageUsed in tourism boards, destination management organizations, and large tourism agenciesCommon in tourism marketing departments within organizations or agencies

The Tourism Executive Director is responsible for overseeing the entire tourism organization, including strategic planning and stakeholder relations. In contrast, the Tourism Marketing Manager focuses specifically on promoting destinations through marketing campaigns. Both roles require relevant credentials and experience, but their scope and daily responsibilities differ significantly.

What are popular job titles related to Tourism Executive Director jobs?

For Tourism Executive Director jobs, the most frequently searched job titles are:

Infographic showing various Tourism Executive Director job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $158,380 per year, or $76.1 per hour.

Executive Director of Tourism

Winchester, KY โ€ข On-site

Full-time

Posted 14 days ago


Key responsibilities

  • Provide strategic leadership and implement the policies, goals, and annual Program of Work established by the Tourism Commission.

  • Develop and oversee destination marketing efforts through advertising, digital marketing, public relations, visitor publications, websites, social media, and promotional campaigns.

  • Oversee the daily operations of the Tourism Commission and Visitor Center to ensure effective visitor services and efficient office administration.


Job description

Winchester- Clark County Tourism Commissionย Executive Director Job Descriptionย 

The Executive Director severs as the chief administrative officer of the Winchester- Clark County Tourism Commission and is responsible for carrying out the policies and goals established by the Commission. The position provides strategic leadership while overseeing the Commissionโ€™s operations, marketing efforts, financial management, community partnerships, visitor services, and tourism initiatives.ย 

The ideal candidate is an energetic, self- motivated leader who is equally comfortable building community relationships, developing marketing strategies, managing operations and representing Winchester- Clark County throughout Kentucky and beyond. This position requires initiative, sound judgment, strong organizational skill, and a genuine passion for growing tourism and promoting Winchester- Clark County as a premier visitor destination.ย 

Primary Responsibilitiesย 

The Executive Director shall:ย 

  • Provide strategic leadership and implement the policies, goal, and annual Program of Work established by the Tourism Commission.ย 
  • Develop and oversee destination marketing efforts through advertising, digital marketing, public relations, visitor publication, websites, social media and promotional campaigns.ย 
  • Promote Winchester- Clark County as visitor destination by building and maintaining strong relationships with local businesses, attractions, community organizations, government agencies tourism partners and the Kentucky Department of Tourism.ย 
  • Represent the Tourism Commission at meetings, conferences, trade shows, community events, media opportunities and other public functions.ย 
  • Develop, support, and promote tourism initiatives, programs, partnerships and events that increase visitation and strengthen the local tourism economy.ย 
  • Oversee the daily operations of the Tourism Commission and Visitor Center to ensure effective visitor services and efficient office administration.ย 
  • Prepare and administer the Commissionโ€™s annual budget and oversee bookkeeping, payroll, financial reporting, audits, grant, and other administration.ย 
  • Prepare reports and recommendations for the Tourism Commission, City Commission, Fiscal Court, state agencies and funding organizations as required.ย 
  • Supervise and evaluate staff, interns and volunteers, while fostering a professional, collaborative work environment.ย 
  • Ensure the Commission Operates in compliance with Kentucky Open Meetings Laws, Kentucky Revised Statutes, Special Purpose Government Entity requirements and all other applicable laws and policies.
  • Maintain a flexible work schedule, including evenings, weekends and holidays as necessary to fulfill the responsibilities of the position as assigned by the Tourism Commission.ย 
Desired Qualificationsย 

The ideal candidate should possess the following qualifications:ย 

  • Bachelorโ€™s degree preferred in marketing, business, tourism, communications, public administration or a related field. Relevant professional experience may be considered in lieu of formal education.ย 
  • Experience in tourism marketing, communications, hospitality, nonprofit management, economic development or a related field.ย ย 
  • Demonstrated leadership, organizational and project management abilities.ย 
  • Excellent written, verbal, interpersonal and public speaking skills.
  • Experience with website management, digital marketing, social media and general office technology.ย 
  • Ability to build effective working relationships with businesses, elected officials, community organizations, tourism partners and public.ย 
  • Ability to manage multiple priorities, solve problems and independently with sound judgment.ย 
Work Environmentย 

Work is generally preformed in an office setting regular interaction with the public and occasional travel throughout the community and state, Attendance at meetings, community events and tourism functions outside of normal business hours is expected. Duties may require occasional lifting of materials weighing up to 25 pounds.ย 

Bachelor's degree preferred in Marketing, Business, Tourism, Communications, Public Administration, or a related field. Relevant professional experience may be considered in lieu of formal education.

Experience in tourism, marketing, communications, hospitality, nonprofit management, economic development, or a related field.

Demonstrated leadership, organizational, and project management abilities.

Excellent written, verbal, interpersonal, and public speaking skills.

Ability to build effective working relationships with businesses, elected officials, community organizations, tourism partners, and the public.

Ability to manage multiple priorities, solve problems, and work independently with sound judgment.