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Tourism Development Manager Jobs in Alabama (NOW HIRING)

OWA

Digital Marketing Mgr

Foley, AL · On-site

... development support; leverage the coordinator's existing email and website execution skills to ... Monitor digital and social competitor activity and regional tourism marketing trends to identify ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

... development support; leverage the coordinator's existing email and website execution skills to ... Monitor digital and social competitor activity and regional tourism marketing trends to identify ...

OWA

Senior Director of Sales & Marketing

Foley, AL · On-site

... Manager and executive leadership to support long-term planning, business development, and brand ... Strengthen relationships with internal business units, tenant partners, community leaders, tourism ...

OWA

Senior Director of Sales & Marketing

Foley, AL · On-site

... Manager and executive leadership to support long-term planning, business development, and brand ... Strengthen relationships with internal business units, tenant partners, community leaders, tourism ...

AEG

General Manager

Gadsden, AL · On-site

Development of Team Members and operating policies * Implementation of major business initiatives ... Effectively communicate and regularly present to tourism commission and community groups

A&R GROUP

General Manager

Gulf Shores, AL · On-site

... tourism markets in the country, and put their fingerprint on a resort guests already love. As ... Autonomy to lead operations, revenue strategy, and team development * A collaborative, supportive ...

GRAY TELEVISION

OFFICE MANAGER - WALA

Mobile, AL · On-site

... development in tremendous shipbuilding and aviation growth industries. You'll also find one of the ... water, tourism industry, food and entertainment, creating one of the most diverse television ...

Gray Television

OFFICE MANAGER - WALA

Mobile, AL · On-site

... development in tremendous shipbuilding and aviation growth industries. You'll also find one of the ... water, tourism industry, food and entertainment, creating one of the most diverse television ...

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All JobsTourism Development JobsTourism Development Manager JobsTourism Development Manager Jobs in Alabama

Tourism Development Manager information

What are the key skills and qualifications needed to thrive as a tourism development manager?

To thrive as a Tourism Development Manager, you need expertise in tourism management, market analysis, and strategic planning, typically supported by a degree in tourism, business, or a related field. Familiarity with CRM software, project management tools, and tourism analytics platforms is often required. Strong interpersonal skills, creativity, and stakeholder engagement abilities help foster effective partnerships and innovative destination strategies. These skills are crucial for driving sustainable tourism growth, enhancing visitor experiences, and achieving organizational objectives.

What are some common challenges faced by tourism development managers when launching new tourism initiatives?

Tourism Development Managers often encounter challenges such as balancing the interests of local stakeholders, ensuring sustainable development, and navigating regulatory requirements. Coordinating with multiple parties—like government agencies, local businesses, and community groups—can be complex and requires strong communication and negotiation skills. Additionally, adapting to changing market trends and traveler preferences while maintaining the area's cultural and environmental integrity is a crucial part of the role.

What is the difference between Tourism Development Manager vs Tourism Marketing Coordinator?

AspectTourism Development ManagerTourism Marketing Coordinator
CredentialsBachelor's degree in tourism, marketing, or related field; experience in tourism developmentBachelor's degree in marketing, communications, or related field; marketing experience
Work EnvironmentStrategic planning, project management, stakeholder engagementCampaign creation, social media, promotional activities
Employer & Industry UsageTourism boards, government agencies, development organizationsTravel agencies, tourism boards, hospitality companies
Search & Comparison IntentUnderstanding roles in tourism growth and developmentFocus on marketing strategies and promotional efforts

The Tourism Development Manager primarily focuses on strategic planning, project management, and stakeholder engagement to promote tourism growth. In contrast, the Tourism Marketing Coordinator concentrates on creating marketing campaigns and promotional activities to attract visitors. Both roles are essential in the tourism industry but serve different functions within tourism promotion and development.

Infographic showing various Tourism Development Manager job openings in Alabama as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 3% Contract, and 1% Nights. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.

Marketing & Business Development Manager - Hartselle Parks & Recreation

Hartselle, AL • On-site

The Sports Facilities Companies
See more jobs at The Sports Facilities Companiesexternal

Full-time

Posted 3 days ago

New

Job description

MARKETING & BUSINESS DEVELOPMENT MANAGER - Hartselle Parks & Recreation
SPRA SFM, LLC
LOCATION: Hartselle, AL
DEPARTMENT: MARKETING
REPORTS TO: GENERAL MANAGER
STATUS: FULL-TIME (EXEMPT)
ABOUT THE COMPANY:
Hartselle Parks & Recreation is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Hartselle, AL. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.
Hartselle Parks & Recreation is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.
SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.
POSITION SUMMARY:
The Marketing & Business Development Manager will lead the day-to-day marketing, communications, community engagement, sponsorship outreach, and business development efforts for Hartselle Parks & Recreation. This role is responsible for increasing community participation, driving awareness of programs and events, strengthening local partnerships, and supporting revenue growth across rentals, sponsorships, tournaments, camps, leagues, retail, and special events.
The ideal candidate is creative, organized, community-oriented, and comfortable balancing both strategy and hands-on execution. This position plays an important role in telling the story of Hartselle Parks & Recreation while creating meaningful experiences for residents, families, visitors, and community partners.
PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Leadership & Management Skills & Responsibilities
  • Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
  • Leads Hartselle Parks & Recreation campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
  • Succeeds in capturing and effectively marketing the experiential aspect of tournaments, events, and activities
  • Develops impactful industry relationships with tourism offices, tournament operators, and media contacts to position Hartselle Parks & Recreation as a national sports destination
  • Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities
  • Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing sales action plans
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
  • All other duties assigned by management

Tactical Skills & Responsibilities
  • Developing digital and print content
  • Manages updates to the venue's website, writes and distributes press releases, and managing social media accounts
  • Prepares and presents regular reporting on marketing and business development strategy and results
  • Conduct interviews with players, coaches, and spectators to promote facility experiences
  • Oversees all aspects of the retail department, preparation, staff training, equipment use and care, quality of product provided to customers and excellent customer service
  • Participates in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
  • Other duties as assigned by management
  • Collaborates with the in-house marketing agency to organize and execute marketing initiatives
  • Exhibits the values and principles of Company including accountability, collaboration, excellence and service

MINIMUM QUALIFICATIONS:
  • Bachelor's degree in Marketing, Communications, Business, Sports Management, Public Relations, or a related field preferred; equivalent professional experience will also be considered
  • 3-5 years of experience in marketing, communications, business development, event promotion, recreation, tourism, hospitality, or a related field
  • Experience managing a marketing and/or business development budget; identifying and creating opportunities or promotions to deliver revenue goals
  • Measures and reports marketing/advertising campaign analytics to ultimately measure ROI, efficiency, and effectiveness of campaign activity
  • Experience managing social media platforms, digital marketing campaigns, email marketing, and community engagement initiatives
  • Manages marketing research to gain consumer insights (locally, regionally, and nationally) to identify key selling points for attracting corporate/organization relationships including sponsorship and financial partnerships, or business development activities
  • Experience developing partnerships, sponsorships, or community relationships with local businesses, schools, organizations, and tourism partners
  • Working knowledge of Microsoft Office, Canva, Adobe Creative Suite, WordPress, and social media management platforms preferred
  • Uses multiple platforms or software for a variety of tasks such as cloud file management or project management
  • Strong written and verbal communication skills with the ability to create content for a variety of audiences
  • Comfortable capturing photo/video content and promoting programs, events, and community experiences across digital platforms
  • Excellent interpersonal, problem solving, verbal, and communication skills
  • Ability to manage multiple projects, deadlines, and events in a fast-paced environment
  • Must be a team player, deadline-driven, and available to work a flexible work schedule (e.g., nights, weekends, holidays and long hours)
  • Self-starter with strong organizational skills, creativity, attention to detail, and problem-solving ability
  • Ability to work collaboratively with internal teams, community stakeholders, coaches, vendors, and event operators

WORKING CONDITIONS AND PHYSICAL DEMANDS:
  • Must be able to lift 50 pounds waist high
  • May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop or bend
  • Will be required to operate a computer
  • Facility has intermittent noise

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