Temporary Unica Campaign Jobs (NOW HIRING)

Title: Marketing Manager with CRM & Brand Marketing

Location: 420 5th avenue New York NY 10018

Duration: 6+ Months Temp to Hire role

Client: Luxottica

Request Id: 160-1

Work Model: (Hybrid Role 3 Days Office 2 work from Home)

The hourly Pay rate is $40.00/hr. W2 All Inclusive no benefits

(Monday to Friday 8:00 AM – 5:00 PM Half an hour for Lunch)

GENERAL FUNCTION: The Marketing Manager will lead the go-to-market planning and development of initiatives to support the Sunglass Hut brand in North America (US, Canada & Puerto Rico). This position is responsible for leading a team that develops and implements strategic marketing initiatives to build the Sunglass Hut brand, while driving traffic, sales, and profits. This individual will partner closely with the cross-functional teams to ensure a holistic and consistent approach for all customer touch points.

MAJOR DUTIES & RESPONSIBILITIES:

The Marketing Manager is a results-driven critical thinker who embraces innovation and is a self-starter.

The Marketing Manager will display a passion for the Sunglass Hut brand, be highly collaborative and effective at working cross-functionally to achieve business goals and results. He/she must possess an in-depth understanding of brand marketing principles to deliver marketing initiatives from a brand-right, customer point of view.

1. Brand Leadership. Ability to articulate a clear vision of the Sunglass Hut brand initiatives that inspire a shared vision among partners. Ensure consistent, integrated campaigns and communications across consumer engagement points.

2. Initiative Development & Implementation. Oversee the identification and development of integrated marketing campaigns to support key brand initiatives. Collaborate and partner with both internal & external cross-functional teams to ensure consistent, integrated campaigns and communications across consumer engagement touch points.

3. New Idea Development. Develop and implement test-and-learn initiatives as appropriate based on opportunities, consumer insights, and industry trends.

4. Marketing Analysis. Analyze the effectiveness of marketing efforts to identify and recommend opportunities to enhance current and future marketing initiatives.

5. Team Development. Manage, motivate, and develop team members.

Required skills

• Strong attention to detail and experience with CRM campaign execution, proofing and Q
• Solid SQL and data analysis capabilities, including the ability to independently develop and validate targeting logic
• Experience working with tools such as Unica, Responsys and Google BigQuery; Figma experience would also be a plus
• Strong analytical and problem-solving skills, with the ability to work through ambiguity and independently troubleshoot issue
• Proactive communication and a strong sense of ownership