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Retail Media Search Execution & Optimization

• Own the end-to-end execution of retail media search campaigns across assigned retailer platforms, supporting the full PepsiCo portfolio of brands
• Operate hands-on-keyboard within search platforms to build, launch, optimize, and scale campaigns
• Optimize performance at regular cadence against key KPIs, ensuring deployment of best practices across all search activity
• Proactively identify opportunities to grow campaign impact through new strategies and tactics, including keyword expansion, creative and landing page testing, automation pilots, and enhanced search structures
• Develop retailer-specific search strategies that account for differences in auction dynamics, onsite placements, and shopper behavior

Budget Ownership & Investment Strategy

• Own forecasting, pacing, and optimization of large-scale retail media search budgets, partnering closely with Finance and internal systems teams
• Make day-to-day and longer-term investment allocation decisions across brands, retailers, and calendar periods, proactively recommending shifts to drive optimal outcomes
• Build and advocate for investment recommendations, outlining tradeoffs, scenario impacts, and opportunity cost to senior stakeholders

Retailer Partnership & Advanced Testing

• Act as a primary partner to retail media networks (with a strong focus on Instacart), collaborating on roadmap opportunities, testing capabilities, and performance improvement
• Pressure-test new platform capabilities and co-develop pilots to enhance PepsiCo’s retail media performance
• Advocate for and design stronger measurement approaches, including incrementality, lift, and causal test frameworks with clear hypotheses and success criteria

Reporting, Measurement & Insights

• Develop and lead retail media search reporting frameworks that help stakeholders clearly understand channel effectiveness and business impact
• Work hands-on with raw data extracts and Excel-based analysis to synthesize performance insights and actionable recommendations
• Partner with analytics and data science teams to evolve measurement approaches (e.g., iROAS, value-based KPIs), moving beyond standard platform ROAS
• Test, evaluate, and scale automation capabilities that deliver measurable performance improvement

Cross Functional Collaboration

• Partner closely with Sales, Marketing, Finance, Digital/Tech, and Analytics teams to align retail media search strategy with broader business objectives
• Translate business requirements into clear platform, product, and executional priorities
• Operate effectively within a fast-paced, matrixed organization, balancing competing priorities while maintaining strong accountability

Compensation and Benefits:

• The expected compensation range for this position is between $110,700 - $185,250.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.