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The Digital Content Specialist is a creative member of Heartshare's External Affairs team, responsible for managing and growing the organization's digital presence across platforms. This role owns the day-to-day execution of Heartshare's digital communications strategy, ensuring content is timely, on-brand, and mission-driven. The ideal candidate brings a strong eye for visual storytelling, comfort working across multiple digital platforms, and a data-informed approach to content performance.

Primary Essential Functions and Primary Responsibilities:

Editorial Planning

• Develop, maintain, and execute a comprehensive editorial calendar that aligns digital content with organizational priorities, campaigns, and key dates.
• Coordinate with cross-functional partners across programs, external affairs, and leadership to ensure timely and cohesive content planning.
• Anticipate and plan around awareness months and advocacy moments relevant to Heartshare's mission.

Social Media Management

• Manage Heartshare's presence across social media platforms, including content creation (both copy and design), scheduling, community engagement, and platform monitoring.
• Develop platform-specific content strategies that grow the agency’s audience, increase engagement, and advance organizational goals.
• Stay current on platform trends, algorithm changes, and best practices to continuously optimize performance.

Blog Management

• Oversee Heartshare's blog, including editorial planning, content sourcing, writing, editing, and publishing.
• Collaborate with program staff, leadership, and community members to develop stories that illustrate Heartshare's impact.
• Ensure blog content is optimized for SEO and aligned with the organization's broader content strategy.

Photography & Videography

• Plan for and coordinate photography and videography needs for Heartshare events, programs, and campaigns.
• Produce, edit, and manage photo and video content, both as a hands-on creator and as a coordinator of external vendors for use across digital platforms, publications, and donor communications.
• Abide by media release/consent processes and ensure ethical, consent-based practices in all visual documentation of the people Heartshare supports.

Analytics & Reporting

• Track, analyze, and report on digital performance metrics across social media, web, email, and other channels.
• Prepare regular analytics reports with actionable insights and recommendations for the VP of Strategic Communications.
• Use data to inform content decisions and continuously improve digital engagement.

• Bachelor's degree or equivalent experience Required
• 3+ years of experience in digital communications, social media management, or a related role; nonprofit experience a plus.
• Demonstrated proficiency managing organizational social media accounts across platforms including Instagram, LinkedIn, Facebook, and others.
• Strong writing and editing skills, with experience producing online content.
• Proficiency with Canva, Adobe Creative Suite, or similar design tools.
• Hands-on experience with photography and video production and editing; proficiency with tools such as Adobe Premiere, Final Cut Pro, or equivalent.
• Familiarity with web analytics tools (e.g., Google Analytics) and social media management platforms (e.g., Hootsuite, Sprout Social).
• A commitment to Heartshare's mission and sensitivity to the communities and individuals represented in our content.

Benefits

At HeartShare we offer a comprehensive benefit package based on full-time/part-time status. You canexpect:

• Rewarding Work in a team environment.
• Paid vacation, sick, personal days, and holidays.
• 403(B) retirement plans with employer contribution.
• Health, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible spending account (Dependent Care, Medical, Parking, and Transit).
• Employee Appreciation Programs and Events.
• Tuition Assistance Program.
• Professional Development opportunities.
• Wellhub Discount
• Verizon Wireless Discount.
• BJs Membership discount.
• Discounts on Broadway tickets, movie tickets, theme parks, sporting events, gift certificates & more

HeartShare is an Equal Opportunity Employer (EOE). If you need to request accommodation during the recruiting process, please reach out to Leaves@heartshare.org.  

About Heartshare

Who WE ARE:

For over 150 years, Heartshare has been dedicated to championing and empowering New Yorkers society has too often overlooked and underestimated.

To learn more about HeartShare, please visit our website at www.heartshare.org or Follow us on Twitter LinkedIn YouTube Instagram Facebook

HeartShare Human Services of New York | Homepage

HeartShare Human Services of New York nurtures and empowers children and adults with intellectual and developmental disabilities.