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Sports Promotion Jobs (NOW HIRING)

Nexstar Media Group

Sports Director

Amarillo, TX · On-site

Participates in promotional activities including public appearances * Performs special projects and other duties as assigned * Shoots video for sports reports * Sets up, composes and executes video ...

WOWK-TV

Sports Director

Amarillo, TX · On-site

Participates in promotional activities including public appearances * Performs special projects and other duties as assigned * Shoots video for sports reports * Sets up, composes and executes video ...

Tribune Media

Sports Director

Lexington, KY · On-site

Participates in promotional activities including public appearances * Performs special projects and other duties as assigned * Shoots video for sports reports * Sets up, composes, and executes ...

Tribune Media

Sports Director

Green Bay, WI

Participates in promotional activities including public appearances * Performs special projects and other duties as assigned * Shoots video for sports reports * Sets up, composes, and executes ...

Nexstar Media Group

Sports Director

Green Bay, WI · On-site

Participates in promotional activities including public appearances * Performs special projects and other duties as assigned * Shoots video for sports reports * Sets up, composes, and executes ...

WOWK-TV

Sports Director

Green Bay, WI

Participates in promotional activities including public appearances * Performs special projects and other duties as assigned * Shoots video for sports reports * Sets up, composes, and executes ...

Amazing Athletes

Youth Sports Instructor

Thornton, CO

$25 - $30/hr

We aim to cultivate a love for fitness and health by offering programs that enhance physical skills while promoting confidence and teamwork. Our core sports include soccer, basketball, baseball, and ...

Amazing Athletes

Youth Sports Instructor

Thornton, CO · On-site

$25 - $30/hr

We aim to cultivate a love for fitness and health by offering programs that enhance physical skills while promoting confidence and teamwork. Our core sports include soccer, basketball, baseball, and ...

Amazing Athletes

Youth Sports Instructor

Thornton, CO · On-site

$25 - $30/hr

We aim to cultivate a love for fitness and health by offering programs that enhance physical skills while promoting confidence and teamwork. Our core sports include soccer, basketball, baseball, and ...

Amazing Athletes

Youth Sports Instructor

Erie, CO

$25 - $30/hr

We aim to cultivate a love for fitness and health by offering programs that enhance physical skills while promoting confidence and teamwork. Our core sports include soccer, basketball, baseball, and ...

Amazing Athletes

Youth Sports Instructor

Erie, CO · On-site

$25 - $30/hr

We aim to cultivate a love for fitness and health by offering programs that enhance physical skills while promoting confidence and teamwork. Our core sports include soccer, basketball, baseball, and ...

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All JobsSports Promotion Jobs

Sports Promotion information

See salary details

$22.5K

$64.2K

$114K

How much do sports promotion jobs pay per year?

As of Jul 14, 2026, the average yearly pay for sports promotion in the United States is $64,154.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $84,500.00 per year, depending on experience, location, and employer.

What jobs in the US pay 300,000 a year?

In sports promotion, high-paying roles such as sports marketing executives, sponsorship directors, and senior event managers can earn $300,000 or more annually, especially with extensive experience and a strong network. These positions often require advanced skills in negotiation, branding, and industry knowledge, and may involve managing large budgets and high-profile events.

What is the highest paying job in the sports industry?

In the sports industry, executive roles such as Chief Executive Officer (CEO) or President of major sports organizations tend to be the highest paid, often earning multi-million dollar salaries and bonuses. Other high-paying positions include sports team owners and top-level sports agents, who can also earn significant income through contracts and endorsements.

What are the typical challenges faced by professionals in sports promotion, and how can they be addressed?

Professionals in sports promotion often face challenges such as tight deadlines, managing multiple events simultaneously, and adapting to last-minute changes like weather or athlete availability. Coordinating with various stakeholders—sponsors, teams, and media—requires strong communication and organizational skills. Staying up to date with digital marketing trends and fan engagement strategies is also crucial. Building flexibility and maintaining a clear workflow can help address these challenges and ensure successful event execution.

What are the key skills and qualifications needed to thrive in Sports Promotion, and why are they important?

To thrive in Sports Promotion, you need a solid background in marketing, event planning, and sports management, often supported by a degree in marketing, communications, or a related field. Familiarity with digital marketing tools, social media platforms, and analytics software is typically required. Outstanding communication, creativity, and relationship-building skills help professionals engage audiences and secure partnerships. These abilities are crucial for maximizing event visibility, driving ticket sales, and building a strong brand presence in a competitive sports market.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior sports marketing managers, media directors, or executive producers can earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like media analytics platforms and content management systems.

What is the difference between Sports Promotion vs Sports Marketing?

AspectSports PromotionSports Marketing
CredentialsTypically requires a degree in marketing, communications, or sports managementSimilar credentials, often with additional certifications in marketing or advertising
Work EnvironmentEvent venues, sports teams, promotional agenciesAdvertising agencies, sports brands, media companies
Employer & Industry UsageUsed by sports teams, event organizers, promotional firmsUsed by sports brands, media outlets, marketing firms
Search & Comparison IntentFocuses on promoting sports events or teamsFocuses on creating marketing strategies for sports products or teams

Sports Promotion primarily involves organizing and executing promotional activities to boost sports events or teams' visibility. Sports Marketing encompasses broader strategic efforts to develop marketing campaigns, branding, and advertising for sports entities. While they overlap, Sports Promotion is more event-focused, whereas Sports Marketing covers overall brand and product promotion within the sports industry.

What is sports promotion?

Sports promotion refers to the activities and strategies used to increase awareness, interest, and engagement in sports events, teams, or athletes. Professionals in sports promotion work to market sports organizations, develop campaigns, and attract fans or sponsors through advertising, events, and social media. Their goal is to boost attendance, viewership, and overall popularity of the sport or event they represent. Effective sports promotion can help teams and organizations generate revenue, build a loyal fan base, and enhance their brand image.

Do sports marketers make good money?

Sports marketers typically earn a median salary that varies based on experience, location, and employer, with entry-level positions starting around $40,000 and experienced professionals earning over $70,000 annually. Higher-level roles or those in major markets can pay significantly more, especially with specialized skills like digital marketing or sponsorship management.
More about Sports Promotion jobs
What states have the most Sports Promotion jobs? States with the most job openings for Sports Promotion jobs include:
What job categories do people searching Sports Promotion jobs look for? The top searched job categories for Sports Promotion jobs are:
Sports Promotion jobs near you
Infographic showing various Sports Promotion job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 70% Physical, and 30% Remote job distribution, with an average salary of $64,154 per year, or $30.8 per hour.
Sports Director

Sports Director

Nexstar Media Group

Amarillo, TX • On-site

Full-time

Re-posted 7 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

44th of 67 rated media

Job description

The Sports Director produces and anchors sports reports for all platforms in a manner that is clear, engaging and meaningful to news consumers.
  • Produces and presents sports reports for all platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video shots
  • Maintains video equipment
  • Edits video clips for television broadcasts and eMedia content
  • Writes stories for the website and other eMedia platforms
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Minimum five years' experience in sports reporting or anchoring
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Comprehensive knowledge of sports and sports related activities
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Superior on-air presence
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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