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What are Sport Partnerships?

Sport Partnerships refer to collaborative relationships between organizations, brands, or entities and sports teams, leagues, or events. These partnerships are designed to mutually benefit both parties, often through sponsorships, marketing campaigns, or community initiatives. The goal is typically to enhance brand visibility, engage with target audiences, and promote shared values. Sport Partnerships can range from local community programs to major international sponsorships. They play a critical role in supporting the sports industry and driving business objectives.

What are some common challenges faced in a Sport Partnerships role and how can they be addressed?

Professionals in Sport Partnerships often navigate complex negotiations, balancing the interests of both their organization and external partners such as brands, leagues, or athletes. A key challenge is ensuring mutual value and alignment of goals, especially when managing multiple stakeholders with differing priorities. Effective communication, strong relationship-building skills, and the ability to creatively structure deals are essential to overcoming these challenges. Staying proactive about industry trends and maintaining transparency with partners also helps foster long-term, successful collaborations.

What are the key skills and qualifications needed to thrive in Sport Partnerships, and why are they important?

To thrive in Sport Partnerships, you need a strong background in marketing, relationship management, and business development, often supported by a degree in sports management, marketing, or a related field. Familiarity with CRM software, sponsorship analytics tools, and contract management systems is typically required. Exceptional communication, negotiation, and networking skills help build and maintain strategic alliances with brands, teams, and stakeholders. These abilities drive successful collaborations, maximize partnership value, and foster long-term growth in the competitive sports industry.

What is the difference between Sport Partnerships vs Sport Development Officer?

AspectSport PartnershipsSport Development Officer
Primary FocusBuilding collaborations between organizations and sports entitiesPromoting and implementing sports programs and initiatives
Key ResponsibilitiesEstablishing partnerships, securing sponsorships, stakeholder engagementProgram planning, community outreach, athlete development
Work EnvironmentOffice-based, meetings, networking eventsCommunity centers, schools, sports facilities
Required CredentialsRelevant experience in sports management, communication skillsSports science, coaching certifications, program management

While both roles involve sports industry engagement, Sport Partnerships primarily focus on creating and maintaining collaborations between organizations, whereas Sport Development Officers concentrate on developing and delivering sports programs to communities. Understanding these differences helps in choosing the right career path or job search focus within the sports sector.

More about Sport Partnerships jobs
What cities are hiring for Sport Partnerships jobs? Cities with the most Sport Partnerships job openings:
What states have the most Sport Partnerships jobs? States with the most job openings for Sport Partnerships jobs include:
What job categories do people searching Sport Partnerships jobs look for? The top searched job categories for Sport Partnerships jobs are:
Sport Partnerships jobs near you
Infographic showing various Sport Partnerships job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 82% Full Time, 13% Part Time, and 3% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution.
Director, Sports Partnerships

Director, Sports Partnerships

Production Resource Group Llc

Secaucus, NJ

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Production Resource Group rating

7.6

Company rating: 7.6 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

161st of 449 rated business services

Job description

PRG is the worlds leading technology provider within the entertainment and events industry. Our mission is to bring together the power of our people with our production and rental expertise to deliver unforgettable events.
PRG has the largest inventory of production equipment for hire and offers a complete 360-degree range of services to clients within the live events industry. These include music touring and festivals, TV & Film, Theatre, Sports and E-sports and Corporate live events. Our clients and partners rely on PRGs innovation, experience and in-depth expertise in video, lighting, rigging, staging, virtual productions, and set & automation systems to bring their creative visions to life. With 38 offices located in North America, South America, Europe, the Middle East, Asia and Australia, PRG offers the ability to provide services worldwide by collaborating with our local partners.

The Director, Sports Partnerships is a business development role responsible for managing a
sports partnerships strategy and identifying, developing, and securing new national and
international sales opportunities. Primary focus will be on team activations, fan experiences and
sports tours.


This is a hunter role. You are pipeline-obsessed. You open doors and thrive on building
relationships from scratch. Are you motivated by the chase? Energized by the close?

Target partnerships could include:

  • Professional sports leagues, teams & college athletics – including league/team marketing
    offices, stadium and arena ownership groups, and their fan zone, season activation, and
    event programming
  • Major event organizing & host committees
  • Sports tours & traveling properties
  • Sports marketing & experiential agencies – often the procurement gatekeeper even when
    the work is for a team or league
  • Brand sponsors with active sports marketing budgets – e.g., beverage, auto, tech, and
    financial-services sponsors funding team activations and fan tours independent of the
    rights holder
  • Combat sports, sports entertainment & esports – stadium-scale fan experience and
    activation builds


The Director drives revenue through contracting lighting, audio, and video services, labor
support and custom scenic environments. As a highly visible role representing PRG’s Corporate
& Brand Experiences Group in the marketplace, the Director maintains a high level of
professionalism in every client and partner setting. The role is eligible for the PRG commission
plan.


The Director cultivates long-term, multidisciplinary, high-level client partnerships with an
emphasis on profitable scenic work. This individual works closely with Sales & Estimation,
Technical Design, and Project Management teams to develop concepts, budgets, and proposals

This position will report directly to our Chief Commercial Officer.


Essential Functions

  • Identify, pursue, and secure new national and international sales opportunities, with a
    primary focus on the sports vertical
  • Build and maintain long-term client relationships, emphasizing repeat business
  • Collaborate with Technical Design, Estimation, and Operations to align creative concepts
    with feasible, cost-effective scenic solutions
  • Coordinate internal technical and service resources during early-stage project
    development
  • Lead the RFP and presentation process from concept through award, including strategy,
    pricing, and value positioning
  • Define project scope with clients, including scenic elements, budget, schedule, and
    resource requirements
  • Identify and expand revenue opportunities within accounts, increasing scenic scope and
    project value
  • Maintain accurate Salesforce records (Accounts, Opportunities, Contacts, Projects) per
    PRG standards
  • Position scenic as a lead discipline in client conversations, not just a supporting scope
  • Represent the company at industry conferences, trade shows, and client events to build
    brand presence and generate leads

Capabilities & Leadership Attributes

  • Commercial Leadership: Defines and executes commercial strategy across multiple
    entertainment segments, translating market opportunity into structured business plans,
    revenue growth, and margin expansion.
  • Industry Credibility & Market Presence: Recognized and trusted leader within the
    sports ecosystem, with the relationships and reputation to strengthen PRG’s positioning
    across key client and partner networks.
  • Operational Excellence: Effective in fast-paced, high-pressure production environments,
    able to balance real-time execution demands with long-term strategic priorities.
  • Enterprise Mindset: Ability to see beyond segment boundaries and connect PRG’s sport’s
    business with the company's full portfolio of capabilities, clients and global resource to
    unlock integrated opportunities.
  • Emotional Intelligence & Trust Building: High EQ with the ability to build trusted
    relationships across clients, creative partners, and internal stakeholders while navigating
    complexity and ambiguity.
  • Passion for the Industry: Genuine connection to sports and live entertainment,
    production, and the people who power it, with an understanding of both its creative and
    commercial dimensions.

Physical Demands

  • Must be able to remain in a stationary position for extended periods of time
    May occasionally lift and/or move up to 20 pounds
  • Must have the ability to see clearly (with or without corrective lenses) for work on and off
    a computer
  • Must be able to communicate effectively in both written and verbal forms


Other Duties
Understanding of and compliance with company policies


Travel Required
Extensive travel required, must have a valid passport and valid driver’s license


The pay range for this position is estimated to be $140,000-150,000,  In addition, this role offers a commission opportunity.  Actual pay to be determined by the experience, knowledge, skills, and abilities of the applicant combined with location and alignment with market data. Additionally, we offer comprehensive health, dental, and vision insurance, paid time off, and a 401(k) retirement savings plan with matching contributions

PRG is an Equal Opportunity Employer. PRG is a drug-free work environment, pre-employment testing will be required.


This is a safety sensitive position and will require pre-employment drug screening.

Production Resource Group LLC participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

PRG cares about the safety of our employees and applicants. PRG does not use chat rooms for job searches or communications. PRG will never request personal information via informal chat platforms or unsecure email. PRG will never ask for money or an exchange of money, banking or other personal information prior to an in-person interview. Be aware of potential scams while job seeking. For information on job scams, visit, https://www.consumer.ftc.gov/JobScams or file a complaint at https://www.ftccomplaintassistant.gov/. 

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